Using addressable marketing with social media in B2B campaigns can prove highly effective with proper identity resolution and segmenting.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
We analyzed the top 20 U.S. banks by asset size to determine their 'SEO value' and the results will surprise you.
Popular Articles within Digital Marketing in Banking:
Video can impact engagement, conversions and clicks. Here are practical suggestions for how to use it effectively and efficiently.
NerdWallet, Credit Karma, The Points Guy and others now routinely bump banks and credit unions off Google page-one listings.
Almost overnight, Google turned marketing upside down. Here's what financial marketers have to say about the powerful search giant.
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the effort.
Connected TV, digital audio options and the exploding podcasts field all give banks and credit unions fresh ways to send marketing messages.
Artificial intelligence gets drafted to block spam and may snag legitimate banking messages. But AI can also help essential email get through.
New ways people buy cars are creating fresh loan competition, and opportunities, for traditional lenders. Refis are another option to weigh.
Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.
What goes into the design of a customer experience-first brand? Alex Kreger and Monika Cālīte from UXDA talk why banks and credit unions should utilize design thinking into developing their internal processes.
Becoming part of the voice search conversation with Alexa, Siri and the Internet of Things means upping your search engine optimization game.
Laggard banks and credit unions can learn how to drive better results by looking at a handful of winners identified in research by Gartner.
Explore the three keys to improving your digital experience and accelerating customer and business adoption: tokenization, digital onboarding, and a unified customer experience.
As the financial landscape continues to evolve, check out these four anticipated financial marketing trends to focus on for maximizing ROI in 2024.
The world's most innovative banks leveraged digital technologies and advanced analytics to generate improved CX and stronger brands.
Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam.
To differentiate its brand from the pack, the bank opts for a younger vibe with an inclusive theme to complement enhanced data capabilities.
Common practice with existing customers using direct mail can be successfully adapted for prospects, when done digitally.
Video marketing messages, animated banners and ads that follow you around a site annoy the heck out of bank and credit union prospects.
Financial 'advertising' increasingly doesn't look like anything like traditional Madison Avenue as new banking competitors try new methods.
New data show current CMO pay is flat, but the role is evolving. Digital marketing and UX-related salaries, on the other hand, are moving up.
Kodak's Jeffrey Hayzlett discusses why strong leadership and a well-defined culture is critical and why being passive means falling behind in an industry facing massive disruption.
Too many financial institutions still send static emails lacking personalization. Marketing professionals suggest ways to improve on that.
Too much focus on younger-generation marketing risks ignoring key older consumer segments. Here's how banks and credit unions can avoid that.
Join Kasasa for this game-changing webinar to learn how a new approach to retail checking and savings can help you create real growth.
This webinar will put you at the forefront of a paradigm shift in VoC, showcasing how AI now allows banks to activate the voice of the silent to make customer feedback more accurate.