Digital Channels Critical to Financial Marketers in the COVID Economy
The role of marketing has increased at financial institutions as consumer expectations rise and as digital strategies pay off.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
How the COVID Crisis Is Revamping Financial Marketing Strategies
Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis.
4 Ways Financial Institutions Can Build Better Personalization Strategies
Demographic segmentation is just the start (though still key). Location-based, behavioral and psychographic targeting add many options.
Bank Marketers Need to Rethink SEO in the Post-Covid World
As banks and credit unions move into the next stage of the coronavirus pandemic, they must maintain spending on all forms of outreach.
Supporting Digital-First Banking Models with the Right Website Strategy
With website user experience more critical than ever, bank and credit union marketers are eyeing improvements. Detailed tips from an expert.
Does Google Have Your Branch Hours and Service Levels Wrong?
'Yes, we’re open': If your branch isn't, your financial institution will unnecessarily anger people when everyone is already on edge.
Gallery: Pandemic Marketing Campaigns from Financial Institutions
Social media and email are the go-to choices to send out timely and personalized COVID-19 communications. Experts critique ten of the best.
Why Organic + Paid Social Is a Powerful Strategy for Financial Marketers
Social media is a shifting target for banks and credit unions. The key is a coordinated organic and paid strategy. Here's how to pull it off.
How Credit Card Marketers Have Reached Out During COVID-19 Crisis
A rocky road awaits both cardholders and financial institution issuers as critical credit need meets unprecedented economic turmoil.
3 Ways to Make Online Marketing Relevant for At-Home Consumers
The coronavirus pandemic means bank and credit union marketers must upgrade their digital capabilities or miss connecting with consumers.
Coronavirus Communication: How Banks Can Take Email to Next Stage
Text-heavy bank advisories will yield to a lighter touch and more empathy. Sending segmented messages to smaller groups will outshine volume.
How to Turn Your Financial Institution’s Website Into a Lead-Gen Engine
6 practical suggestions can help banks and credit unions collect data for targeted marketing and create more personalized web experiences.
How Financial Marketers Must Prepare as Chrome Cookies Crumble
Major changes to web selling and promotion loom as Google pursues new rules for the leading browser. Great site content could become king.
Digital Marketing Strategies for Community Financial Institutions
7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers.
New Digital Media Strategies That Boost Small Business Banking Results
Using addressable marketing with social media in B2B campaigns can prove highly effective with proper identity resolution and segmenting.
6 Ways to Integrate Video Into Bank & Credit Union Marketing Plans
Video can impact engagement, conversions and clicks. Here are practical suggestions for how to use it effectively and efficiently.
How Bank Comparison Sites Are Radically Altering Financial Marketing
NerdWallet, Credit Karma, The Points Guy and others now routinely bump banks and credit unions off Google page-one listings.
How Google Keeps Changing Financial Marketing
Almost overnight, Google turned marketing upside down. Here's what financial marketers have to say about the powerful search giant.
The Branding Strategy Behind Truist Bank’s New Logo Reveal
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the effort.
Trends in Video/Audio Marketing: What Financial Institutions Must Know
Connected TV, digital audio options and the exploding podcasts field all give banks and credit unions fresh ways to send marketing messages.
How Financial Marketers Can Keep Their Emails Out of the Junk Folder
Artificial intelligence gets drafted to block spam and may snag legitimate banking messages. But AI can also help essential email get through.
Trendwatch 2020: How Auto Loan Marketing Will Evolve in the Year Ahead
New ways people buy cars are creating fresh loan competition, and opportunities, for traditional lenders. Refis are another option to weigh.
