
Gallery: Pandemic Marketing Campaigns from Financial Institutions
Social media and email are the go-to choices to send out timely and personalized COVID-19 communications. Experts critique ten of the
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Social media and email are the go-to choices to send out timely and personalized COVID-19 communications. Experts critique ten of the
Social media is a shifting target for banks and credit unions. The key is a coordinated organic and paid strategy. Here's how to pull it
A rocky road awaits both cardholders and financial institution issuers as critical credit need meets unprecedented economic
The coronavirus pandemic means bank and credit union marketers must upgrade their digital capabilities or miss connecting with
Text-heavy bank advisories will yield to a lighter touch and more empathy. Sending segmented messages to smaller groups will outshine
6 practical suggestions can help banks and credit unions collect data for targeted marketing and create more personalized web
Major changes to web selling and promotion loom as Google pursues new rules for the leading browser. Great site content could become
7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking
Using addressable marketing with social media in B2B campaigns can prove highly effective with proper identity resolution and
Video can impact engagement, conversions and clicks. Here are practical suggestions for how to use it effectively and
NerdWallet, Credit Karma, The Points Guy and others now routinely bump banks and credit unions off Google page-one
Almost overnight, Google turned marketing upside down. Here's what financial marketers have to say about the powerful search
See how consumer desire for financial control influences everything from top-of-wallet card choice and mobile money movement to third-party tools and fraud prevention. View the report.
Read More about Consumer Trends Research: Cards, Credit and Consumer Control
Get The Financial Brand delivered to your inbox for free!
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the
Connected TV, digital audio options and the exploding podcasts field all give banks and credit unions fresh ways to send marketing
Artificial intelligence gets drafted to block spam and may snag legitimate banking messages. But AI can also help essential email get
New ways people buy cars are creating fresh loan competition, and opportunities, for traditional lenders. Refis are another option to
Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.
Becoming part of the voice search conversation with Alexa, Siri and the Internet of Things means upping your search engine optimization game.
Laggard banks and credit unions can learn how to drive better results by looking at a handful of winners identified in research by
The world's most innovative banks leveraged digital technologies and advanced analytics to generate improved CX and stronger
Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to
Initially reluctant to promote another card technology, marketers are scrambling as NFC-powered credit cards begin to roll out in
Join MeridianLink August 23 to learn more about key strategies to help you meet your consumer lending growth objectives.
Read More about Three Key Strategies for Building Your Consumer Portfolio