Why Are So Many Banks Killing the CMO Role?
Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Latest Spotlight Article:
Why Some Community Banks Are Ditching Social Media Marketing for Streaming Platforms
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
Popular Articles within Digital Marketing in Banking:
How to Increase Personalized Engagement (and Sales) on Bank Websites
Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's website.
Don’t Let Apple’s Data Privacy Rules Derail Your Bank’s Marketing
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to adapt.
Machine-Driven Marketing: The Future of Ethical AI and Digital Banking
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.
4 Ways for Financial Marketers to Extract Meaningful Website Data
Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify budgets.
10 Questions To Ask Before Launching Your Next Email Campaign
Financial institutions can benefit by integrating email into their marketing, but to be successful, several key factors must be considered.
Financial Marketers Are Failing to Curb Customer Defections
Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds comfort.
3 Tools Financial Marketers Can Use to Strengthen Digital CX
Digital transformation in marketing is vital for financial institutions. Otherwise they won't be able to reach, convert or retain consumers.
Marcus Mocks Traditional Banks in New Advertising Campaign
Promotions will carry through to Goldman Sachs' long-anticipated introduction of consumer checking accounts for its online customers.
The Future of Loyalty in Banking is at Risk
People are increasingly fracturing their relationships with traditional banks who must react quick to stem an alarming rate of defections.
Marketing Budgets Clobbered, But Banking Gets Hammered Less
Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for marketing.
Differentiation Requires Personalized Digital Banking Experiences
Personalization is daunting in the banking industry — especially in keeping up with the fintechs that have mastered it. Fiserv's director of solution consulting Colleen Dabbs walks through the barriers to success.
Why Calculators Are Essential To a Bank’s SEO Strategy
Financial calculators vary greatly in capabilities. SEO compatibility and personalization are two attributes that make a big difference.
Google Leaves Cookies on the Table: What Financial Marketers Must Know
Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get messy.
5 Ways to Ensure Your Banking Website Works in a Digital-First Economy
You can't compete against neobanks, fintechs or even the financial institution across the street with a static, out-of-date website.
How Financial Marketers Can Work With Motley Fool’s Comparison Tool
Google ranks third-party review sites ahead of individual banking sites. Knowing how to work with these sites is a digital marketing must.
Digital Marketers in Banking Facing Their Greatest Hurdles Internally
The promise of martech and other tools quickly fades if marketing doesn't mesh with other functions and if staff doesn't communicate.
5 Digital Strategies to Boost Mortgage Lending in a Red Hot Market
Demand is soaring but so is competition, making digital marketing tools and capabilities – including mobile, chat and social – essential.
Google Search Trends in Digital Banking, Payments & Fintech
A look at the major search trends impacting banking in 25 charts — what consumers and banking execs are looking for most, and when.
How the Best in Banking Are Marketing Their Mobile Apps
With so much riding on digital channels, how banks, credit unions and neobanks promote their apps is critical to adding (and holding) users.
Google Blows Up Online Ad Rules: What Financial Marketers Must Know
Digital advertising's efficacy may erode as third-party cookies leave Chrome, the browser two thirds of the world uses.
Financial Marketers Don’t Understand What Google Wants
Sites like Bankrate are playing Google's game much better than financial marketers. The secret? Lots of authoritative, non-salesy content.