
Digital Channels Critical to Financial Marketers in the COVID Economy
The role of marketing has increased at financial institutions as consumer expectations rise and as digital strategies pay off.
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
The role of marketing has increased at financial institutions as consumer expectations rise and as digital strategies pay off.
Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis.
Demographic segmentation is just the start (though still key). Location-based, behavioral and psychographic targeting add many options.
As banks and credit unions move into the next stage of the coronavirus pandemic, they must maintain spending on all forms of outreach.
With website user experience more critical than ever, bank and credit union marketers are eyeing improvements. Detailed tips from an expert.
'Yes, we’re open': If your branch isn't, your financial institution will unnecessarily anger people when everyone is already on edge.
Social media and email are the go-to choices to send out timely and personalized COVID-19 communications. Experts critique ten of the best.
Social media is a shifting target for banks and credit unions. The key is a coordinated organic and paid strategy. Here's how to pull it off.
A rocky road awaits both cardholders and financial institution issuers as critical credit need meets unprecedented economic turmoil.
The coronavirus pandemic means bank and credit union marketers must upgrade their digital capabilities or miss connecting with consumers.
Text-heavy bank advisories will yield to a lighter touch and more empathy. Sending segmented messages to smaller groups will outshine volume.
6 practical suggestions can help banks and credit unions collect data for targeted marketing and create more personalized web experiences.
Learn strategies for monetizing commercial banking services, while continuing to attract new small business clients.
Read More about Proven Strategies for Smaller FIs to Attract Business Clients
Major changes to web selling and promotion loom as Google pursues new rules for the leading browser. Great site content could become king.
7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers.
Using addressable marketing with social media in B2B campaigns can prove highly effective with proper identity resolution and segmenting.
Video can impact engagement, conversions and clicks. Here are practical suggestions for how to use it effectively and efficiently.
NerdWallet, Credit Karma, The Points Guy and others now routinely bump banks and credit unions off Google page-one listings.
Almost overnight, Google turned marketing upside down. Here's what financial marketers have to say about the powerful search giant.
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the effort.
Connected TV, digital audio options and the exploding podcasts field all give banks and credit unions fresh ways to send marketing messages.
Artificial intelligence gets drafted to block spam and may snag legitimate banking messages. But AI can also help essential email get through.
New ways people buy cars are creating fresh loan competition, and opportunities, for traditional lenders. Refis are another option to weigh.
Explore acquisition-adjacent advertising.