Gallery: Pandemic Marketing Campaigns from Financial Institutions
Social media and email are the go-to choices to send out timely and personalized COVID-19 communications. Experts critique ten of the
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Why Organic + Paid Social Is a Powerful Strategy for Financial Marketers
Social media is a shifting target for banks and credit unions. The key is a coordinated organic and paid strategy. Here's how to pull it
How Credit Card Marketers Have Reached Out During COVID-19 Crisis
A rocky road awaits both cardholders and financial institution issuers as critical credit need meets unprecedented economic
3 Ways to Make Online Marketing Relevant for At-Home Consumers
The coronavirus pandemic means bank and credit union marketers must upgrade their digital capabilities or miss connecting with
Coronavirus Communication: How Banks Can Take Email to Next Stage
Text-heavy bank advisories will yield to a lighter touch and more empathy. Sending segmented messages to smaller groups will outshine
How to Turn Your Financial Institution’s Website Into a Lead-Gen Engine
6 practical suggestions can help banks and credit unions collect data for targeted marketing and create more personalized web
How Financial Marketers Must Prepare as Chrome Cookies Crumble
Major changes to web selling and promotion loom as Google pursues new rules for the leading browser. Great site content could become
Digital Marketing Strategies for Community Financial Institutions
7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking
New Digital Media Strategies That Boost Small Business Banking Results
Using addressable marketing with social media in B2B campaigns can prove highly effective with proper identity resolution and
6 Ways to Integrate Video Into Bank & Credit Union Marketing Plans
Video can impact engagement, conversions and clicks. Here are practical suggestions for how to use it effectively and
How Bank Comparison Sites Are Radically Altering Financial Marketing
NerdWallet, Credit Karma, The Points Guy and others now routinely bump banks and credit unions off Google page-one
How Google Keeps Changing Financial Marketing
Almost overnight, Google turned marketing upside down. Here's what financial marketers have to say about the powerful search
The Branding Strategy Behind Truist Bank’s New Logo Reveal
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the
Trends in Video/Audio Marketing: What Financial Institutions Must Know
Connected TV, digital audio options and the exploding podcasts field all give banks and credit unions fresh ways to send marketing
How Financial Marketers Can Keep Their Emails Out of the Junk Folder
Artificial intelligence gets drafted to block spam and may snag legitimate banking messages. But AI can also help essential email get
Trendwatch 2020: How Auto Loan Marketing Will Evolve in the Year Ahead
New ways people buy cars are creating fresh loan competition, and opportunities, for traditional lenders. Refis are another option to
How Data Privacy Can Give Financial Institutions a Marketing Edge
Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.
The Financial Marketer’s Guide to Building Voice Search Strategy
Becoming part of the voice search conversation with Alexa, Siri and the Internet of Things means upping your search engine optimization game.
Most Retail Banks Score Poorly for Digital Marketing
Laggard banks and credit unions can learn how to drive better results by looking at a handful of winners identified in research by
The Best Global Banking Innovations
The world's most innovative banks leveraged digital technologies and advanced analytics to generate improved CX and stronger
New Email Habits & Trends Demand Fresh Financial Marketing Strategies
Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to
Surge in Contactless Cards Makes New Challenges for Marketers
Initially reluctant to promote another card technology, marketers are scrambling as NFC-powered credit cards begin to roll out in