Truist’s CMO Has Strong Views on Fintechs and Personalization
Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise.
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Subscribe Now!
Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise.
New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives.
While it can deliver a powerhouse punch to your bottom line, actual results from digital marketing hinge on how well you use it.
Bank and credit union websites are the brand's front door. What do consumers think when they enter? Take this five-question test to find out.
Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad choices.
The satisfied voice of family, friends and peers still exerts strong influence on people's decisions about who to bank with.
Google sets the rules of search. Doing best at each stage of the sales funnel demands understanding how the search giant will make you look.
With uncertainty the norm, an adaptable website is vital for every bank and credit union. This checklist will guide your site update plans.
Mobile financial ads grow hotter thanks to COVID and our love affair with smartphones and tablets. But on a tiny screen bad marketing dies.
Email is undoubtedly an essential digital tool for financial marketers, but only it must be used correctly. Several pros share their key insights.
Here's how one credit union has quickly generated impressive results by transforming its website into a data-driven experience.
Draft your Millennial and Gen Z employees to reach out to these demographics to grow your institution's own cadre of influencers.
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
Read More about The Financial Brand Forum Kicks Off May 20th
This webinar will offer a comprehensive roadmap for digital marketing success, from building foundational capabilities and structures and forging strategic partnerships, to assembling the right team.
Read More about Unlocking Digital Acquisition: A Bank’s Journey to Become Digital-First
The role of marketing has increased at financial institutions as consumer expectations rise and as digital strategies pay off.
Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis.
Demographic segmentation is just the start (though still key). Location-based, behavioral and psychographic targeting add many options.
As banks and credit unions move into the next stage of the coronavirus pandemic, they must maintain spending on all forms of outreach.
With website user experience more critical than ever, bank and credit union marketers are eyeing improvements. Detailed tips from an expert.
'Yes, we’re open': If your branch isn't, your financial institution will unnecessarily anger people when everyone is already on edge.
Social media and email are the go-to choices to send out timely and personalized COVID-19 communications. Experts critique ten of the best.
Social media is a shifting target for banks and credit unions. The key is a coordinated organic and paid strategy. Here's how to pull it off.
A rocky road awaits both cardholders and financial institution issuers as critical credit need meets unprecedented economic turmoil.
The coronavirus pandemic means bank and credit union marketers must upgrade their digital capabilities or miss connecting with consumers.
Build a modern credit card strategy that balances profitability and risk, adopts the latest technology and delivers the customization that cardholders demand.
Read More about Navigating Credit Card Issuing in an Uncertain Economic Environment
Learn how to enhance your brand’s local visibility, generate more leads, and attract more customers, all while adhering to industry regulations and compliance.
Read More about The Power of Localized Marketing in Financial Services