
AI Powers Citizens Bank’s New Millennial-Focused Rebranding Campaign
To differentiate its brand from the pack, the bank opts for a younger vibe with an inclusive theme to complement enhanced data
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
To differentiate its brand from the pack, the bank opts for a younger vibe with an inclusive theme to complement enhanced data
Common practice with existing customers using direct mail can be successfully adapted for prospects, when done
Video marketing messages, animated banners and ads that follow you around a site annoy the heck out of bank and credit union
Financial 'advertising' increasingly doesn't look like anything like traditional Madison Avenue as new banking competitors try new
New data show current CMO pay is flat, but the role is evolving. Digital marketing and UX-related salaries, on the other hand, are moving
Too many financial institutions still send static emails lacking personalization. Marketing professionals suggest ways to improve on
Too much focus on younger-generation marketing risks ignoring key older consumer segments. Here's how banks and credit unions can avoid
As Google morphs and financial fraudsters grow craftier, being findable in web searches poses greater challenges for banks and credit unions.
Putting financial marketing messages in front of consumers increasingly means spending on mobile channels, and rethinking
Pay-Per-Click and Search Engine Optimization can be costly. Smaller financial brands must spend on them intelligently or they'll waste
Banks and credit unions must start using addressable media across multiple media channels to engage consumers on a true 1:1
Banks and credit unions have untapped potential in customer data. Simple steps can help them put it to work with addressable digital
See how consumer desire for financial control influences everything from top-of-wallet card choice and mobile money movement to third-party tools and fraud prevention. View the report.
Read More about Consumer Trends Research: Cards, Credit and Consumer Control
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Acquiring customers is costly. To optimize the investment, bank and credit union marketers can apply simple web and email
Marketing personas and lifestyle segmentation are missing keys that banks and credit unions must use for successful digital
Will 😀 and other emoji in subject lines be among the changes in your financial institution's email messaging? Likely
The "fake news" epidemic has driven Google to roll out an automated fact-checker to ensure website information is reliable and
Apple Federal Credit Union's tribute to the famous Macintosh ad campaign hits larger rivals with funny
How and why Umpqua, FirstBank and Ally take nontraditional paths to serve their consumers and build their
Yesterday's best practice might be useless — even harmful — to your website. Check this list see if you're sabotaging your search
Here are solutions to common shortcomings that will help financial marketers spearhead the shift to a digital-first
Financial institutions must invest heavily and carefully balance four key strategic areas in order to remain competitive with
Bank and credit union sites must work with voice search on smart speakers like Amazon Echo, Google Home and Apple
Take steps now to evaluate your credit card strategy to determine how to maintain your position as top of wallet.
Read More about 68% Of Consumers Used a Digital Wallet in 2021