Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
Financial Marketers Don’t Understand What Google Wants
Sites like Bankrate are playing Google's game much better than financial marketers. The secret? Lots of authoritative, non-salesy content.
The Untapped Power of SMS Marketing in Banking
With exceptional targeting and speed, SMS messaging is a fast-growing and increasingly effective marketing communications tool.
Is Google’s ‘Site Diversity’ Policy Hammering Your Bank’s Website?
Google's radical rule fundamentally changes the nature of organic search. Now only two results from your website will ever be displayed.
Personalized Videos: The Future of Customer Engagement
Personalization video-based customer experiences is a major new trend in the banking industry, particularly to teach consumers about new services, says Jim Disco, the CEO of SundaySky
How Personalized Video Boosts Engagement and ROI in Banking
Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking.
Warning for Bank Brands: You Can’t Be All Things to All People
Competitive factors demand that banks and credit unions find ways to focus better on key audiences beyond typical table stakes.
Pro Tips to Improve How Google Ranks Your Banking Website
5 critical upgrades to SEO tactics can help put bank and credit union web content at the top of consumers' search engine results pages.
5 Essentials for Bank & Credit Union Marketing Budgets
Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead.
Banks Must Toss Meaningless Vanity Metrics That Don’t Sell
Touchy feely messages sent by banks and credit unions early in the pandemic didn't produce solid results. Here's what might have produced.
Ally Bank Ads Contrast Old Dumb Money Against Clever Digital Options
Consumers spending too much time on banking due to antiquated methods is the target of the latest ads from the nation's largest direct bank.
Truist’s CMO Has Strong Views on Fintechs and Personalization
Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise.
Google Throws Digital Advertising Curveball at Financial Marketers
New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives.
The Three Biggest Digital Marketing Mistakes
While it can deliver a powerhouse punch to your bottom line, actual results from digital marketing hinge on how well you use it.
Bank Website Personality Test: Is Your Site a Dog or a Cat?
Bank and credit union websites are the brand's front door. What do consumers think when they enter? Take this five-question test to find out.
Google’s Vision for the Future of Bank Marketing, AI, and Data
Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad choices.
Digital Word-of-Mouth Marketing Sells Banking Products Post-Pandemic
The satisfied voice of family, friends and peers still exerts strong influence on people's decisions about who to bank with.
How SEO in Banking Must Adapt to the Sales Journey
Google sets the rules of search. Doing best at each stage of the sales funnel demands understanding how the search giant will make you look.
17 Essential Features Your Financial Institution’s Website Must Have
With uncertainty the norm, an adaptable website is vital for every bank and credit union. This checklist will guide your site update plans.
Financial Marketers Moving Mobile Ads to the Front Burner
Mobile financial ads grow hotter thanks to COVID and our love affair with smartphones and tablets. But on a tiny screen bad marketing dies.
Expert Tips for Email Marketing During the COVID Crisis
Email is undoubtedly an essential digital tool for financial marketers, but only it must be used correctly. Several pros share their key insights.
How Banks Can Take Amazon’s Approach to Website Personalization
Here's how one credit union has quickly generated impressive results by transforming its website into a data-driven experience.
5 Ways FNBO Engages Millennials and Gen Z With Content
Draft your Millennial and Gen Z employees to reach out to these demographics to grow your institution's own cadre of influencers.
