AI Powers Citizens Bank’s New Millennial-Focused Rebranding Campaign
To differentiate its brand from the pack, the bank opts for a younger vibe with an inclusive theme to complement enhanced data
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Tapping the Power of Preapproved Offers in Financial Marketing
Common practice with existing customers using direct mail can be successfully adapted for prospects, when done
The Digital Ads Banking Consumers Hate Most (And Why)
Video marketing messages, animated banners and ads that follow you around a site annoy the heck out of bank and credit union
Neobanks Pile Into Digital Marketing Channels and TV Advertising
Financial 'advertising' increasingly doesn't look like anything like traditional Madison Avenue as new banking competitors try new
How Much Should Bank & Credit Union Marketing Executives Make?
New data show current CMO pay is flat, but the role is evolving. Digital marketing and UX-related salaries, on the other hand, are moving
Expert Tips to Boost Bank & Credit Union Email Marketing Results
Too many financial institutions still send static emails lacking personalization. Marketing professionals suggest ways to improve on
Don’t Alienate Boomers While Obsessing Over Millennials
Too much focus on younger-generation marketing risks ignoring key older consumer segments. Here's how banks and credit unions can avoid
3 Ways Financial Marketers Must Protect Their Institutions Online
As Google morphs and financial fraudsters grow craftier, being findable in web searches poses greater challenges for banks and credit unions.
Mobile Eclipses TV, Forcing Shift in Digital Ad Choices for Financial Marketers
Putting financial marketing messages in front of consumers increasingly means spending on mobile channels, and rethinking
How Some Financial Brands May Be Shredding Search Marketing Money
Pay-Per-Click and Search Engine Optimization can be costly. Smaller financial brands must spend on them intelligently or they'll waste
Financial Marketers Must Link Data-Driven Segmentation With Addressable Media
Banks and credit unions must start using addressable media across multiple media channels to engage consumers on a true 1:1
4 Ways Bank Brands Can Supercharge Their CRM-Driven Digital Marketing
Banks and credit unions have untapped potential in customer data. Simple steps can help them put it to work with addressable digital
5 Ways Personalization Boosts Customer Acquisition for Banking Brands
Acquiring customers is costly. To optimize the investment, bank and credit union marketers can apply simple web and email
How Financial Marketers Can Unlock Data for Lifestyle Segmentation
Marketing personas and lifestyle segmentation are missing keys that banks and credit unions must use for successful digital
Banking Emails Get Results as They Get More Targeted and Creative
Will 😀 and other emoji in subject lines be among the changes in your financial institution's email messaging? Likely
How Google’s AI Fact-Checker Scours Banking Websites
The "fake news" epidemic has driven Google to roll out an automated fact-checker to ensure website information is reliable and
Apple FCU Spoofs Big Banks in Funny ‘PC vs. Mac’ Homage Videos
Apple Federal Credit Union's tribute to the famous Macintosh ad campaign hits larger rivals with funny
Consumer-First Strategies Pay Off For Ally, Umpqua and First Bank
How and why Umpqua, FirstBank and Ally take nontraditional paths to serve their consumers and build their
Five SEO Strategies Financial Marketers Must Ditch ASAP
Yesterday's best practice might be useless — even harmful — to your website. Check this list see if you're sabotaging your search
4 Toughest Digital Marketing Challenges Financial Brands Face Today
Here are solutions to common shortcomings that will help financial marketers spearhead the shift to a digital-first
4 Pillars of Retail Banking Success: CX, Digital, Branches and Marketing
Financial institutions must invest heavily and carefully balance four key strategic areas in order to remain competitive with
How Bank Marketers Must Prep Banking Websites for Voice Search
Bank and credit union sites must work with voice search on smart speakers like Amazon Echo, Google Home and Apple