Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
We analyzed the top 20 U.S. banks by asset size to determine their 'SEO value' and the results will surprise you.
Popular Articles within Digital Marketing in Banking:
Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust.
Find out how banks and credit unions can keep up with consumer demands for real-time connection with SMS marketing.
It's a bad mistake to oversimplify your institution's product descriptions on your mobile website. Banking services require details.
Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.
How should banks use KPIs across different digital efforts, leverage benchmarks and pull together different data points to drive strategy?
Nothing says 'go away' like an out-of-date website. A handful of updates can transform bank and credit union sites into 24/7 growth engines.
Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving.
Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's website.
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to adapt.
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.
Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify budgets.
Software aside, your optimization strategy could be losing you money. But, with the right goals as your strategic foundation, your ROI will trend upward.
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Financial institutions can benefit by integrating email into their marketing, but to be successful, several key factors must be considered.
Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds comfort.
Digital transformation in marketing is vital for financial institutions. Otherwise they won't be able to reach, convert or retain consumers.
Promotions will carry through to Goldman Sachs' long-anticipated introduction of consumer checking accounts for its online customers.
People are increasingly fracturing their relationships with traditional banks who must react quick to stem an alarming rate of defections.
Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for marketing.
Personalization is daunting in the banking industry — especially in keeping up with the fintechs that have mastered it. Fiserv's director of solution consulting Colleen Dabbs walks through the barriers to success.
Financial calculators vary greatly in capabilities. SEO compatibility and personalization are two attributes that make a big difference.
Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get messy.
You can't compete against neobanks, fintechs or even the financial institution across the street with a static, out-of-date website.
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