7 Things to Do (And Avoid) with SMS/Text in Bank Marketing
SMS texting is used often by banks for alerts, but not much for marketing. With an open rate over 90%, texts can be a highly effective tool.
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
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SMS texting is used often by banks for alerts, but not much for marketing. With an open rate over 90%, texts can be a highly effective tool.
Today’s consumers now prefer texting over all other communication channels. Learn five simple ways to upgrade your customer experience.
"Choice proliferation and the exponential pace of change creates a combustible combination of complexity," says the Digital Growth Institute's CEO James Robert Lay.
Experts from Amperity and Microsoft explain why a customer data platform is at the heart of the most cutting edge digital banking programs.
Simple videos with a compelling story make a powerful tool for banks and credit unions to engage consumers, especially digital natives.
Financial institutions sit one hashtag away from reputation damage. Forethought and attention to service can help curtail social media hell.
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.
Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust.
Find out how banks and credit unions can keep up with consumer demands for real-time connection with SMS marketing.
It's a bad mistake to oversimplify your institution's product descriptions on your mobile website. Banking services require details.
Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.
How should banks use KPIs across different digital efforts, leverage benchmarks and pull together different data points to drive strategy?
Build a modern credit card strategy that balances profitability and risk, adopts the latest technology and delivers the customization that cardholders demand.
Read More about Navigating Credit Card Issuing in an Uncertain Economic Environment
Vericast’s 2024 Financial TrendWatch explores seven of today’s most critical financial services trends to provide a complete view of the current loyalty landscape.
Read More about Move the Needle from Attrition to Acquisition
Nothing says 'go away' like an out-of-date website. A handful of updates can transform bank and credit union sites into 24/7 growth engines.
Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving.
Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's website.
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to adapt.
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.
Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify budgets.
Financial institutions can benefit by integrating email into their marketing, but to be successful, several key factors must be considered.
Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds comfort.
Digital transformation in marketing is vital for financial institutions. Otherwise they won't be able to reach, convert or retain consumers.
Promotions will carry through to Goldman Sachs' long-anticipated introduction of consumer checking accounts for its online customers.
Learn how to enhance your brand’s local visibility, generate more leads, and attract more customers, all while adhering to industry regulations and compliance.
Read More about The Power of Localized Marketing in Financial Services
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
Read More about The Financial Brand Forum Kicks Off May 20th