Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Research reveals that few financial institutions are ready for the next era of financial marketing. Here's what you can do to prepare.

Financial marketing has increased in importance as a result of COVID-19. Financial institutions must understand the trends and respond accordingly.

The potential of digital banking transformation will fall short if investments do not align with known strategies for success.

People no longer are accepting sub-standard digital experiences from their financial institution, or customer care that lacks a human touch.

Many small businesses that are suffering as a result of COVID-19 need a partnership with their financial institution in order to survive.

imagin from CaixaBank is a lifestyle platform that supports a community of Millennials where engagement extends beyond banking services.

Research from the Digital Banking Report finds that financial institutions aren't using data and analytics effectively for marketing.

Consumers expect more benefits than they're getting from the technology. Key for financial institutions is to humanize the AI experience.

Declines in branch traffic are making the Community Reinvestment Act obsolete. There are better metrics than just counting branches.

The role of marketing has increased at financial institutions as consumer expectations rise and as digital strategies pay off.

Banking leadership needs to be skilled in crisis management and have the courage to disrupt themselves and their organization for the future.

Advanced technologies deployed by financial institutions post-COVID — like AI and the Internet of Things — will determine tomorrow's winners.

Digital banking does not normally meet consumer expectations set by digital leaders like Amazon, Netflix, Uber, Spotify or Zoom.

Marcus by Goldman Sachs keeps growing by providing high-value banking products that are simple to use and easy to understand.

Digital lending automation and advanced analytics are required to meet the future demand for loans in a post-COVID world.

Banks and credit unions increasingly must leverage data, innovation and a platform business model to deliver digital banking solutions.

A frictionless digital customer experience requires simplicity, transparency, personalization, consistency and trust.

Financial institutions must move beyond empty rhetoric to provide financial support for sensitive social causes often ignored in the past.

Identity resolution can improve marketing effectiveness as well as the customer experience across channels and platforms.

The future of work in banking depends on many institutions leveraging new digital skills that most of them currently lack.

Insights from the Digital Banking Report find that transformation of workforces will define the future success of banking organizations.

The coronavirus pandemic has disrupted how people bank, how payments are made and the importance of community commitment.