Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Identity resolution can improve marketing effectiveness as well as the customer experience across channels and platforms.

The future of work in banking depends on many institutions leveraging new digital skills that most of them currently lack.

Insights from the Digital Banking Report find that transformation of workforces will define the future success of banking organizations.

The coronavirus pandemic has disrupted how people bank, how payments are made and the importance of community commitment.

Small businesses that received an SBA Paycheck Protection Plan loan are counting on financial institutions to get their loan forgiven.

Tom Peters shares why striving for excellence is more difficult – and more important – than ever as a result of the coronavirus pandemic.

Many fintech organizations, especially the newest, will not survive past the pandemic primarily due to lack of funding and reduced revenues.

The future of many communities will rely on the financial support of banks and credit unions beyond short-term stimulus packages.

While the largest banks have an advantage in being able to deliver digital banking solutions, others can do much to regain ground.

Consumer needs driven by the coronavirus crisis have pushed traditional financial institutions to catch up with digital nonbank rivals.

Existing strategic plans of banks and credit unions must be reassessed now to reflect the seismic shifts caused by COVID-19.

Here is how Covid-19 will change the way financial institutions are run and the way consumers do banking in the future.

During the COVID-19 crisis there are opportunities for financial institutions to help small businesses succeed after shelter-at-home ends.

Global pandemic has exposed major weaknesses in the ability for many financial institutions to support digital banking products and services.

Now is the time for financial institutions to respond with financial wellness strategies that will assist households impacted by COVID-19.

Given the financial impact of coronavirus, will the banking industry remain as committed to digital transformation as it was before the pandemic?

The Covid-19 outbreak provides opportunities for financial marketers to think long-term around brand building and solution deployment.

For those impacted by needing to work from home, now is the time to pursue personal and professional development opportunities.

As cities are shut down due to the coronavirus, the banking industry must help consumers do all of their banking from their home.

Most banks are ill equipped to provide personalized solutions to consumers faced with a financial emergency caused by Coronavirus.

As the coronavirus outbreak changes how consumers bank and which fintech firms survive, leaders must evaluate business models and strategies.

With consumers, content marketing builds emotional connections and is key to a successful marketing campaign for your bank or credit union.