Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Chief Digital Officer Dominic Venturo details how U.S. Bank stays ahead of rapidly changing digital technology and consumer preferences.

As the need for digital banking transformation increases, the bidding for talent escalates across the industry.

Fintechs are using data, AI and personalization to show people they can reduce financial stress much better than traditional banks.

In the absence of better processes banks and credit unions are actually losing two accounts for every one that they open.

Jay Baer says the financial industry is falling short on opportunities to improve digital customer experiences.

Advanced digital players beating mid-cap regional banks for new accounts with speed, simplicity and personalization.

Advanced data analytics, the cloud and digital functionality invisibly embedding banking into peoples' lives will redefine banking.

The use of data and insights must extend beyond marketing communication, supporting business decisions and customer engagement.

Competing with data and analytics requires financial institutions to build a data-driven culture with top leadership support.

Financial institutions must provide personalized, contextual and timely experiences every time a consumer interacts with their brand.

Financial institutions need to rethink their perspective about progress, embracing small changes that will lead to remarkable results.

Top women leaders share their insights on gender bias, the changing opportunities for women in banking and advice on how women can advance.

This fast-growing market presents significant challenges to traditional financial institutions hoping to serve younger consumers.

Banks and credit unions can't continue their casual relationship with the truth in describing what they actually deliver to consumers.

The growing gap in digital capabilities between community institutions and big banks could spell doom for many if they don't quickly adjust.

People want their financial lives simplified, which is why PayPal says it is turning its digital wallet into a 'super app' to rule them all.

Achieving digital banking maturity is a process requiring a focus on digital transformation and a culture that embraces change.

With exceptional targeting and speed, SMS messaging is a fast-growing and increasingly effective marketing communications tool.

GameStop provides lessons for the banking industry on digital transformation and potential impact of a distrusting community.

The hybrid banking consumer uses multiple channels to engage and expects marketing communication to be personalized across their journey.

The high correlation between CX and the employee experience gives banking providers a blueprint for digital transformation success.

Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking.