Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

While more financial institutions are offering digital lending functionality, their applications are neither fast nor easy to use.

Is the closing of Finn by Chase a recommitment to branches or a lack of commitment to digital transformation?

Lessons from Google brand executive on humanizing the digital banking experience through technology and data.

Banks and credit unions are at risk of losing small business customers if they can't provide easy and fast borrowing options.

This collaborative consortium helps smaller banks reduce risks, lower costs and speed delivery of new innovations to marketplace.

Key insights for banking execs into leadership, culture, and avoiding complacency when your industry is facing massive disruption.

Reimagining banking around proactive advice and product recommendations based on consumer behavior and lifestyles can up the industry's game.

Ignore rapidly evolving consumer needs and competitive forces and the resulting poor decisions may threaten banking organizations' existence.

Marketing superstar Gary Vaynerchuk discusses social media marketing, branding, digital disruption and the biggest threat to banking.

Time is running out for bank and credit union teams that haven't started investing time and resources in finding their digital marketing path.

The customer journey in digital channels looks nothing like the sales funnel of the past. Will traditional institutions get caught off guard?

Financial institutions are not keeping pace with consumer expectations, impacting customer satisfaction across all channels.

Here are five common reasons given for banks and credit unions not becoming more digital. And why they don't hold up.

The biggest challenge in the quest to become a digital banking organization is not technology or strategy, it is culture.

The banking industry still lags other categories in giving consumers the ability to shop for and purchase products and services digitally.

The focus of financial marketing in 2020 will move from customer experience to bottom line results. Find out why.

Financial marketers are failing to act on the need for improved data and advanced analytics in the new customer experience.

Digital disruption in banking necessitates new leadership skills. Hear from Deloitte how what that takes in banking.

A great customer experience in the banking industry is going to require data and real-time contextual insight.

Personal self-development is increasingly required for all bank and credit union executives as jobs and responsibilities are disrupted.

Consumers demand an equitable value exchange for banking services offered. Deliver it or they will switch financial providers.

The deployment of digital tools that turn data into proactive consumer insights will determine the fate of retail banks and credit unions.