Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Consumers no longer base their loyalty on price or product, but instead on the experience they receive from their bank or credit union.

Digital banking transformation must be embraced by leadership and delivered across the organization to avoid being disrupted.

Banks aren't meeting minimal digital CX expectations. This requires using data and advanced analytics to become a better financial partner.

The most significant tech advances for financial institutions will use 5G speed, integrate humans and digital and prepare for cyberthreats

BNP Paribas COO Sophie Heller talks about personalization, how innovation labs don't work, and why big tech banking isn't a slam dunk.

Banks and credit unions face threat of attrition as consumers try fintech and big tech options for checking, savings and cards.

Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today.

Steve Wozniak shares insights on privacy, education and entrepreneurship for the Banking Transformed podcast.

Uber, Amazon, Google and Apple deliver banking services with enhanced data, forcing banking to offer open API platforms.

Executive training programs for new and existing bank management must support future needs as opposed to reinforcing legacy culture.

Banks and credit unions need to build more partnerships with fintech firms to meet digital consumer experience expectations.

Futurist Mike Walsh discusses how banking leaders must use data, analytics and tech to change their culture, strategy and business models.

The best distribution models in banking will leverage data, advanced analytics and AI to create seamless and personalized multichannel experiences.

The world's most innovative banks leveraged digital technologies and advanced analytics to generate improved CX and stronger brands.

Open innovation platforms provide the ability for traditional banks to have access to a large assortment of fintech solution providers.

The most innovative leaders in banking are generating greater profits and higher satisfaction scores. Here's what they have in common.

Fast-moving changes impact consumer expectations, competition, business models, the need for digital-ready talent and profitability.

Digital marketing communications requires more personalization, leveraging new technologies and human interaction in real time.

Most financial industry execs don't understand platform-based banking models or don't see their potential. This is a big problem. Here's why.

Financial executives don't usually think of this country when looking for innovations and inspiration in banking. But they should.

Banks and credit unions are desperate to improve their CX, but the road to digital transformation isn't the same for everyone.

Georgetown's Rohit Bhargava lays out the challenges banking leaders face with digital transformation as well as how they can innovate faster.