Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Futurist Mike Walsh discusses how banking leaders must use data, analytics and tech to change their culture, strategy and business models.

The best distribution models in banking will leverage data, advanced analytics and AI to create seamless and personalized multichannel experiences.

The world's most innovative banks leveraged digital technologies and advanced analytics to generate improved CX and stronger brands.

Open innovation platforms provide the ability for traditional banks to have access to a large assortment of fintech solution providers.

The most innovative leaders in banking are generating greater profits and higher satisfaction scores. Here's what they have in common.

Fast-moving changes impact consumer expectations, competition, business models, the need for digital-ready talent and profitability.

Digital marketing communications requires more personalization, leveraging new technologies and human interaction in real time.

Most financial industry execs don't understand platform-based banking models or don't see their potential. This is a big problem. Here's why.

Financial executives don't usually think of this country when looking for innovations and inspiration in banking. But they should.

Banks and credit unions are desperate to improve their CX, but the road to digital transformation isn't the same for everyone.

Georgetown's Rohit Bhargava lays out the challenges banking leaders face with digital transformation as well as how they can innovate faster.

Many of the most successful fintech firms are using data and modern tech to gain scale and brand awareness.

The future of mobile banking competitiveness will not be based on quantity of capabilities, but on the quality of mobile advice.

An important part of digital banking transformation is finding ways to hire, train and retain tech savvy Gen Z workers.

Financial institutions must decide how to prioritize investments to respond to fast technological and competitive changes in the industry.

The role of banks in the future will be as secure contextual data repositories in an open banking ecosystem.

Artificial intelligence is critical to digital banking transformation, improving innovation and delivering proactive contextual solutions.

The progress of digital banking transformation continues to be slower than projected according to new insights.

Financial institutions must rethink how they engage and connect with consumers, using personalized, real-time, and consistent communication.

Creating the ultimate customer experience requires that financial institutions build systems to deliver real-time insights.

Innovation in banking needs to be an ongoing process transcending the entire organization, improving efficiency and the customer experience.

The use of AI as part of digital transformation in banking will reduce costs, improve the customer experience,and limit risks.