Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Now is the time for financial institutions to respond with financial wellness strategies that will assist households impacted by COVID-19.

Given the financial impact of coronavirus, will the banking industry remain as committed to digital transformation as it was before the pandemic?

The Covid-19 outbreak provides opportunities for financial marketers to think long-term around brand building and solution deployment.

For those impacted by needing to work from home, now is the time to pursue personal and professional development opportunities.

As cities are shut down due to the coronavirus, the banking industry must help consumers do all of their banking from their home.

Most banks are ill equipped to provide personalized solutions to consumers faced with a financial emergency caused by Coronavirus.

As the coronavirus outbreak changes how consumers bank and which fintech firms survive, leaders must evaluate business models and strategies.

With consumers, content marketing builds emotional connections and is key to a successful marketing campaign for your bank or credit union.

Lack of discipline is what leaders must overcome with digital transformation. Only then can they begin the journey to digital reinvention.

Data-powered tools can greatly enhance CX through personalization, but mainly are being used to reduce cost and control risk.

Banking trends and priorities for 2020 from financial services and business leaders, as well as financial institutions from around the world.

The best opportunities in banking will be realized by those that serve their 'future customer' and embrace a disruptive mindset.

Digital transformation in financial institutions requires a new workforce strategy that includes retraining and transparent communications.

With the addition of a mobile app, checking and wealth management, Marcus is positioned to be a major player in retail banking.

Focusing only on the technological aspects of digital banking transformation overlooks some of the most important aspects needed to succeed.

Analysis of significant variances in fintech adoption globally and what can be done by banks to retain market share.

Legacy organizations rarely create disruptive change. Banks must embrace the advice of the late Clayton Christensen to survive in the future.

Achieving the most optimal results from digital banking transformation efforts requires top-level support and a broad perspective of change.

Research shows that digital transformation is not mature at most banks, impacting competitiveness in an evolving digital economy.

The future of banking exists in China where customer insights, tech and experiences intersect for better experiences and financial inclusion.

Banks need to evaluate their current distribution strategy to determine if building a separate digital bank is the best option.

Bank and credit union managers have no choice but to embrace sweeping industry change if they, and their institutions, wish to move forward.