The Branding Strategy Behind Truist Bank’s New Logo Reveal
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the. Read More
Articles About Brand Identity & Design
5 Ways to Make Sure Your Rebranding Project Doesn’t Fizzle
Changing a financial institution's logo should be the last step in the process. Being willing to accept views from outside of banking is. Read More
3 Banking Makeovers Spotlight Web, Branch, Brand Best Practices
Three financial institutions voluntarily submit to a critique of customer-facing brand elements. In return they get leading-edge. Read More
Beer and Banking? O Bee Credit Union’s Unique Brewpub Branch Experience
This unique multi-sensory branch blends banking with beer, with taps in the "teller bar" and the smell of hops infused by scent. Read More
Fast-Food Restaurants Serve Rebranding Lessons to Banks and Credit Unions
Does your old-looking branch send the wrong message to consumers about your brand? It might be time to put remodeling on the. Read More
Case Study: How Redwood Credit Union Refreshed Its Brand
Here's how Redwood Credit Union uncovered their unique personality and voice — its brand DNA — and brought it to. Read More
9 of the Most Beautiful Brand Identities in Banking
Here are nine financial institutions with gorgeous brand identities that convey the tech-savvy image needed to compete in the Digital. Read More
Using Culture + Design To Build a Disruptive Breakthrough Brand
Method, a scrappy, irreverent soap brand, offers financial marketers essential lessons in how to disrupt any stodgy, undifferentiated category — even. Read More
Brand Design is Going Mobile
With a greater dependence on mobile devices, branding in digital channels becomes more important and more. Read More
New Brand for Major Banking Powerhouse Is Tangy Delicious
After a larger rival acquired ING Direct Canada, skeptics feared the über popular brand was doomed. Looks like they'll have to eat their. Read More
Is Your Institution’s Logo Overdue for an Overhaul?
It's easy for financial brands to get stuck in their ways. But look at what the best brands are doing and you may realize your organization's is long overdue for its latest. Read More
Breakthrough Brand Spotlight: The Kiwibank Brand Identity
A massive photo tour of the Kiwibank brand with over 30 images. Take a look and see why this is one of The Financial Brand's. Read More
Frost Bank: One of the Most Beautiful Brand Identities in the Banking World
Frost has one of the coolest brand identities in banking. Enjoy this huge visual gallery with over 17 ideas that will leave you. Read More
Credit Union Launches New Brand, Becomes Bridge Credit Union
Bridge Credit Union may only have 7,883 members and $43 million in assets, but you'd never know that looking at their new brand. Read More
9 Beautiful Integrated Brand Identities from Retail Banks
Here are 9 excellent examples from the banking industry showing you what a strong, strategic, consistent, integrated brand identity should look. Read More
10 Logos From Big Banking Brands Redesigned by The Financial Brand
To stay relevant, modern brands need to update their logo on a regular basis. Here are 10 logos from banks and credit unions redesigned by The Financial. Read More
How a Small Credit Union Transformed Its Frumpy Image Overnight
Take a look at how a tiny $15 million credit union updated its brand identity from basic and boring to slick and. Read More
Aunt Sophie: The Unexpected Credit Union Spokeswoman
A fresh, creative integrated marketing campaign from Georgia United uses a sassy grandmother as an unlikely promotional. Read More
11 Tips For Building A World-Class Brand Identity
By examining new visual identities launched by 8 different banks and credit unions, The Financial Brand reveals 11 proven brand-building. Read More
25 Of The Coolest Vehicle Designs From Banks And Credit Unions
Most financial institutions own a fleet of vehicles, and some even put a few stickers and graphics on them. But few go this. Read More
GTE Financial Sheds ‘Credit Union’ Label While Repositioning Its Brand
While technically still a credit union, GTE Financial now characterizes itself as a "not-for-profit financial cooperative." See how they rebranded themselves. Read More
Nimble Rebranding
Cash Doctors knew their name was dated and it was time to find a new one. Read about their rebranding process and how they evolved into ‘Nimble’ in this Q&A. Read More