*Bank Marketing Strategy

Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.

Bank Naming Article Circa 2000

"New trend[s] in bank names seems to be for more corporate sounding monikers, names [not] found in a dictionary like Comerica and

Bayer FCU Becomes ‘INOVA’

It's unclear why the credit union a name in all caps, but the rebranding is a part of the institution's goals to grow its