Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
How to Fight for Your Marketing Budget Today … and All Year
Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.
Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Webinar: The Power of Localized Marketing in Financial Services
Enhance your brand's local visibility, generate more leads, and attract more customers, while adhering to industry & compliance regulations.
How AI Generates Irresistible, Tailored Bank Marketing Messages
Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. That said, taking a strategic, human-centered approach is critical.
New Email Rules 2024: Marketers, Authenticate or Get Trashed
Email authentication is now mandatory in 2024. Comply with new identity verification requirements or face a deliverability headache.
Gen Zers Aren’t Going to College. Here’s What That Means for Banks.
Gen Zers are pursuing non traditional career paths. This could mean big changes for banks and credit unions.
As Third-Party Cookies Crumble, Chase Shows How First-Party Data Can Be a Boon for Banks
Chase's new Media Solutions advertising platform is timed to meet marketers' thirst for targeted opportunities powered by first-party data.
The Key to Successful Commercial Banking Lies In Consumerization. Here’s Why
Two experts share their expertise on trends, challenges and opportunities shaping the future of business banking for community institutions.
Young Women Are Getting Richer. Here’s How Banks Should Market to Them
Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.
Pay for Performance: The Tactic Saving Marketing Budgets in 2024
Consumers and businesses have hired the marketing team at your institution for a new role: The organization's best new sales team. And it should give marketing higher priority in banking's budget this year.
Hacking Customer Attention: Leveraging Social Media for Insurance and Finance
Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.
Your Marketing Team Needs New Skills to Succeed Today. Here’s How to Implement Them
Bank marketing teams will likely need to think outside the box to incorporate the necessary skills to succeed — and innovate — in this brave new world.
How to Become an ‘Unmarketer’: Stop Marketing and Start Engaging
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
Why Credit Unions Are Primed to Revolutionize Financial Services in the U.S.
Younger consumers are ready to become credit union customers, if the industry leans into its strengths, powered by digital technology.
Rebranding Is Expensive, Time-Consuming – and Essential
How financial institutions are refreshing their brands with messaging that taps into the emerging priorities of their customers.
Bank Customers are Happy, But Their Loyalty is Fragile
Most consumers love their primary banks. That doesn't mean they won't take their business elsewhere.
Influencer Marketing: Is the ROI Worth it for Community Banks?
Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.
How to Turn Identity Fraud Prevention into a Competitive Advantage
A secure onboarding process has the potential to be a competitive advantage. Investments in identity fraud tech can make onboarding safer and create upsell opportunities to boot.
Marketing Swag: What’s Hot, What’s Not (& What Is it Even?)
Promotional swag is a cost-effective marketing tool — plus the right product can turn a customer into a walking billboard. Here’s how banks are leveraging swag.
How Successful Banks Are Preparing for 2024’s Rapidly Changing Landscape
The banking industry is only about two months into 2024, and everything is evolving: from the deposits landscape to regulatory standards to overdraft rules.
Why Banks Are Saying Goodbye To the CMO
While the debate over the future of the CMO position rages on, the shifting dynamics of the role at some of the world’s most recognizable banks is nothing new.
Are Teaser Offers Worth the Trouble in Banking?
Banks spend a lot acquiring depositors with specials and teasers. But news coverage and advice from online gurus compels consumers to beware of such deals. Here's how everybody wins.
