Fifth Third Soaks Up Social Media Success Finding Jobs for Customers
The bank's campaign to find new jobs for customers who were struggling with their mortgage payments struck a chord with consumers in social channels.
The bank's campaign to find new jobs for customers who were struggling with their mortgage payments struck a chord with consumers in social channels.
Banks are focused on regaining consumer trust, and they’re leveraging the power of moving images to get there.
Consumer loyalty and trust with financial institutions can be built by leveraging big data for personalized value-added engagement.
Successful financial institutions must break down channel and screen boundaries to deliver an improved multichannel marketing experience.
Financial institutions must take advantage of the functionality of the smartphone to provide the mobile banking features Millennials crave.
Financial marketers need to pick up their digital analytics and start shoveling the goldmine of data available to them in multiple channels.
Financial institutions need to follow the lead of retailers in building mobile banking applications, simplifying processes and design.
Take a look at some of the most successful credit unions on Facebook and see what ideas you can use in your social media marketing.
In retail banking, your brand is defined by your experience. So who's job is it to create the brand you need? In a word: Everyone's.
If your bank or credit union doesn't offer online account opening just yet, here are some ways you can still provide a similar level of convenience.
As Facebook cuts back the amount of your content they share with your fans, it's more important than ever to make every post count.
Buzz Points, a loyalty program rewarding consumers for shopping with their debit card, can generate up to $96 per cardholder annually.
Offering aggressive financial marketing strategies custom-built for leaders looking to redefine industry norms and establish market dominance.
The success (or failure) of any referral program hinges almost entirely on your design — the rules and mechanics of your system.
Unity One CU woos consumers who are sick of banks' excessive fees and high-pressure sales tactics with an outrageous fanny-slapping campaign.
Do the 4 Ps of Marketing ask the right Qs? Here's why it may be time for financial marketers toss this model aside as obsolete.
The concept of 'bring your own device' (BYOD) is new to banking but is in response to new technology and expectations of digital consumers.
With so much talk about 'digital banking,' financial industry experts from around the world provide their perspective on what it all means.
As financial institutions retool around digital consumers, they need to reconfigure branch networks and enhance their digital capabilities.
56% of bankers are banned from using social media sites at work, and only 26% are encouraged to use LinkedIn as a sales tool. Are they missing out?
Comparison pages drive online sales by helping consumers make better decisions. Here are 15 proven techniques for a killer comparison page.
What do banks and credit unions think are the most important digital channels? The answers vary: from mobile and email to social and online video.
Functionality of mobile banking apps is table stakes. To stand out, banks and credit unions must design apps that are 'home page worthy.'
83% of FI leaders agree investing in AI is essential for 2024 but how you leverage AI is instrumental in success and meeting customer expectations.
Read More about Navigating the Role of AI in Financial Institutions