Failing to Experiment With AI Tools Like ChatGPT Is An Inexcusable Mistake
Stop wondering how other banks and credit unions are using generative AI tools like ChatGPT and start experimenting — because prompt engineering is our destiny.
Articles by Guest Contributor
Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies
Credit card transactors have different spending habits and lifestyles than credit revolvers. Here's how marketers can use these insights.
What’s Next in Digital Transformation: Data-Driven Decision-Making
Recent turmoil in the banking sector has accelerated the need for companies industrywide to boost their data and analytics capabilities.
Customer Service in the Age of ChatGPT: Don’t Take AI Too Far in the Call Center
With artificial intelligence tools like ChatGPT, financial institutions see potential to improve the customer experience. But how far can they take it?
As a Deposit Strategy, ‘New Money Only’ Rate Offers Are a Poison Pill
Banks and credit unions looking to attract and retain deposits have better options than 'new money only' rate offers that undermine longstanding relationships.
Fintech Vendors Must Stop Giving Small Institutions Short Shrift on AI Tech
Artificial intelligence can be an equalizer for financial institutions, but small banks and credit unions need better access to it.
‘One and Done’ Messaging Won’t Fix Public’s Banking Jitters
Banking leaders must reach out to local groups to tell their stories and it's a message that must be refreshed frequently.
How Leaders Can Ensure an Effective Change Management Effort
How can you inspire lasting change? Follow these steps, based on research into the way successful social and political change takes root.
‘Paze’ or Pass? What to Consider Before Joining the Digital Wallet
Zelle’s parent company wants its ecommerce digital wallet to rival Apple Pay and PayPal. Should your financial institution join up?
3 Steps to Creating Experiential Marketing That Wows Your Target Audience
Take event marketing to the next level with effective interactive tactics that allow financial brands to bond with customers and prospects.
3 Ways to Solve for Credit & Deposit Concentration Risks Even When They’re Not Obvious
Psychographics aren't just for marketing anymore. Such valuable customer insight helps all executives who need to recognize emerging risks.
Earnings Watch: Uninsured Deposits & Commercial Real Estate Loans Are the Focus
The impact of rising interest rates on commercial real estate lending will be a key issue among regionals and community banks.
5 Types of Marketing Hires You Should Have on Your Radar
When financial marketing chiefs hire lots of generalists, they get a homogenous team. Sharper hiring can help produce sharper results.
You’ve Adopted Digital Loan Applications. Here’s How to Avoid Alienating Would-Be Borrowers
Online loan applications that route too many applicants to manual paths are digital anti-marketing tools. Here are three fixes.
Does Using the Fed’s ‘Bank Term Funding Program’ Make Sense for Your Institution?
The upsides and downsides of the government's limited-time help for banks and credit unions with underwater securities portfolios.
Don’t You Forget About Us: Gen X and the Future of Money
By understanding the money mindset and payment habits of Gen X, financial services providers can serve them better.
Pros & Cons of ChatGPT and Other ‘Generative AI’ for Marketers
Artificial intelligence that writes, illustrates, creates hyper-segments and more seems a marketer's dream. (Don't let it become a nightmare.)
Preventing Bank Failures is Not the Job of Regulators
Senate and House banking committee probes into the failures of SVB and Signature Bank have to consider the true role of regulators.
What to Do About the Surprise Risks of Social Media and Self-Service Tools
Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.
SVB Post-Mortem: Communications Lessons Amid the Collapse
Silicon Valley Bank's eleventh-hour efforts to rescue itself suffered from poor execution, says a former head of communications for the OCC. What can other institutions learn?
3 Effective Tactics to Calm Customer Fears in a Banking Crisis
Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.
Why Silence Isn’t Golden on SVB & Signature Bank Failures
Time for bank leaders to get out there with positive messages to reassure anxious consumers. Here's how to go about it and avoid missteps.
