Should banks and credit unions be building fun and engaging mobile apps that go beyond basic banking functions? Or should they just stick to what they know?
Five major forces should shape the delivery of checking accounts in the next year. Are financial marketers ready to face the new landscape?
If the Mayan prediction that the world will end on December 21 actually comes true, Latitude 32 CU will forgive members’ new auto loans.
What should financial marketers do to get as close as possible to the perfect checking account line-up? Here's a handy 1-2-3 guide.
This case study dissects a Chase direct mail piece, from the offer to design. Want to hide your long disclosures? Try this cool coupon trick.
Financial marketers had better master advanced data analytics, or the promises of the red hot "big data" trend could pass them by.
Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.
By 2020, 1 in 5 consumers will be Hispanic. Are bank marketers ready? Marketing expert Fabian Yepez discusses the challenges.
Episode one of this multi-part series says you shouldn't view online and branches as separate channels. Online is really your biggest branch.
Credit cards are swiftly becoming the preferred plastic to promote. Here are five things financial marketers should keep in mind.
As an in-house creative person at a credit union, you don’t get much variety. How can you tackle the creative blahs?
An interesting exploration of innovation, technology and interfaces within the financial industry by guest contributor Brent Dixon.
Some credit unions pay significantly lower rates on deposits than banks, so is it fair to characterize credit unions as a better value?
It takes work to improve internal communication and cultivate a strong culture, but there is a big payoff for those who get it right.
What does it take for financial marketers to build a comprehensive, integrated, multichannel youth marketing plan?
The banking industry, when it comes to branding, can take lessons from brands like Ralph Lauren, with one of the most potent brands around.
We are at a juncture in our country where cooperative principles are needed. Credit unions were built on this and people can be helped by it.