Can The Financial Industry Move From ‘Product Pushy’ to Client Centric?
The difference between product-centric banks and one that is client-centric? Sales process. But investments in frontline staff are lacking.
Articles by Guest Contributor
7 Things Banks & Credit Unions Don’t Do In Social Channels (But Should)
Social media consultants have been offering free advice to financial institutions for years, but some things banks and credit unions still don't do well. Here's 7 of them.
Why Bank’s Need DNS Failover Pages When Their Websites Crash
Few things will throw your marketing and IT departments -- and consumers -- into a panic like these four dreaded words: “Our website is down.”
Direct Mail Clinic: Designing Home Loan Postcards That Get Results
These case studies show there's more to creating an effective postcard than shrinking your promotion down to 9x6 and chopping out some copy.
Keep Cocktail Talk Out of Your Social Media Content
How could the content spewing from financial institutions on social networks be described? Trite, inane, inappropriate and off-topic.
10-Point Checklist for Prepaid Debit Card Marketing
Prepaid debit card adoption continues to soar. With more competition, the role of marketing becomes increasingly important.
Why Your Social Media Strategy is a #Fail
If you don't have your mobile media strategy in place, your financial institution will struggle to find any traction in social channels.
Direct Mail Clinic: Designing Bank Marketing Envelopes That Sell
Financial marketers can improve their direct marketing success by apply these best practices and proven techniques when designing envelopes.
The Key to Writing Bank Ads That Work
Whether you're creating a print ad or Facebook promotion, one thing never changes: building a banking message around a consumer benefit.
Customer Service Lost and Forgotten in The Dust of Bank Mergers
Mergers are a fact of life in banking, but they aren't easy. Planning is critical to preserve the trust of both customers and employees.
How Navy Federal Credit Union Uses Social Media
Is Navy FCU doing a ship-shape job with social media? We dive deep with a point-by-point analysis of this $54 billion banking behemoth.
Grading Chase Bank’s Social Media ‘Community Giving’ Campaign
The "Community Giving" program elevated Chase to preeminent status in banking's social media elite. Social Media Explorer takes a closer look.
Does On Hold Music And Messaging Increase Business?
One Pennsylvania credit union says yes, and they have the numbers to prove it. Here's their reasoning behind the strategy.
10 Great Tablet Banking Features Enhancing The Customer Experience
Banks are rolling out iPad banking functionality incorporating many aspects of the branch experience previously unavailable in mobile.
How To Wreck Your Bank Or Credit Union In 3 Easy Steps
Executive managers running retail banks need to avoid these leadership mistakes that could bring their entire company crashing to the ground.
Advertising Clinic: 6 Tips For Better Banking Billboards
It’s not easy to write a good billboard message. You’ll see why as you examine these 3 examples.
What Banks And Credit Unions Can Learn From One Another: Lending
Banks stress the need to automate sales and incorporate technology, while credit unions say focus on making it personal and keeping it local.
Online Deposit Growth Slows: Temporary Pause Or Long-Term Plateau
Online deposits have slowed. The question is, does this reflect product maturation? Or just a temporary pause caused by low interest rates?
Consumers Descend From Debt Mountain
Consumer lending has improved, but the outlook remains muted due to high home loan-to-value.
How Financial Marketers Can Hit The Bullseye With Contextual Targeting
How banks can use online segmenting and ad targeting systems to hit the right online promotions to the right people at the right time.
What Banks And Credit Unions Can Learn From One Another: Content Marketing
People need help becoming financially savvy. That's where content marketing fits in. Credit unions need to educate, but banks need to sell.
Banking Industry Earnings Improve… Now For The Encore?
Bank marketers should be taking a bow. But loans (and income more generally) are going to be harder to come by. What's next?
