Search Results: account opening

People Bank Online, But Prefer Branches for Service

Find out what a study of 15,000 North Americans revealed about banking habits: mobile banking, branch strategies, ATM lessons and more.

Creative Showcase: Sex Appeal, PURLs and Houseplants

Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants… The interesting financial marketing bankers should check out.

Creative Showcase: Optical illusions, Hairy Car, Cloning…

A portfolio of 14 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world.

Free Checking Not Dead Yet at Credit Unions

Credit unions — contrary to popular belief — are still offering free checking accounts. What does that mean for the average credit union?

Big Banks Roll Out 14 Promises in ‘Customer Charter’

NatWest Bank struggled to retain customers following a suite of bailouts, the inspiration behind the bank's '14 promises'.

25 Bank Mascots

Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings.

Foursquare: Next Stop on the Social Media Bandwagon?

There may be chatter about Foursquare among banking experts, but that doesn’t mean banks should start toying around with it immediately.

25 Things More Important Than Online Social Media

Social media is a growing tool in the kits of financial marketers. But, bankers can't go into social media without checking out this list.

Grow4Students Lifestage Microsite for Millennials

Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their primary website and reskinned it with a lifestyle veneer. The Grow4Students subsite focuses only on the products relevant to a college-age audience, packaged along with a few tips and advice. […]

ANZ’s ‘Uncomplicated’ Brand Strategy

When ANZ bank debuted its new identity, Aussies started taking notice. Here's why and how ANZ decided to undertake its branding initiative.

Guerilla Good Deeds Promote New Branch

In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to conduct random acts of kindness. The hitch? No one knew AltaOne was behind the good deeds. AltaOne waited to uncloak themselves until the night of the grand opening. For four […]

ANZ Bank Connects with Students on Their Own Terms

Does your financial marketing team want to figure out the youngest banking customers? Take a page out of ANZ's handbook.

5 Ideas to Fix the Ugly in Overdraft Fees

Overdraft fees may be a balance sheet necessity for banks. But do they have to be so stereotypically defensive and uncreative?

Three Years’ Results in Two Days

How does $35 million in deposits and 800 new members sound? That’s what Advantis Credit Union just did… in two days. A recent grand opening sales event helped fuel one of the best first quarters ever for Advantis, with membership swelling by more than 4,000 in just the first three months of 2009 — impressive […]

No TARP Money? You Should Be Thrilled

TARP money is a no-win situation for banks. Its net effect is to add a completely unmanageable PR nightmare on top of all their other woes.

See Barclays Bank of the Future… It’s Here Now

Barclays has opened a new flagship branch at Piccadilly Circus in London. The bank describes the project as “the first ‘brand concept’ branch in the UK,” covering 8,000 square feet of retail space over three floors. “We have taken inspiration from retailers such as Apple and Nike,” said Mike Amato, Chief Distribution & Product Officer/Barclays […]

Two Banks Thwart the Same Robber Using Great Service

The employees working in a Seattle branch of First Mutual Bank recognized the man immediately. They’d seen his photo on a flier from the FBI and knew he was a suspect in previous bank robberies. Instead of waiting for the man to rob them, the bank’s employees snapped to action. But they didn’t trigger any […]