ATM Hands Out Wads Of Cash To Nice People
An ATM in Spain dispenses free cash to folks under the condition that they do something generous with it. Who was behind the stunt?
Search Results: account opening
Credit Union Picks A Funny Time To Engage On Twitter
What did it take to get Suncoast Schools FCU to send its first real tweet? One member complaining about another member's urinary incontinence.
Direct Marketing Clinic: Chase Mailer Pros & Cons, Tips & Tricks
This case study dissects a Chase direct mail piece, from the offer to design. Want to hide your long disclosures? Try this cool coupon trick.
Google Trends Reveal Banking Insights, Social Media Zeitgeist
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
Innovation, Revenue Creation and Mobile Solutions in Retail Banking
BAI just wrapped up its conference on retail banking and delivery channels. Here's what one attendee says the future of banking hinges on.
Consumers Confused By Banking Disclosures Riddled With Legal Jargon
It takes 2+ hours to read the average bank's checking account disclosure form. But banks can cut it down to 1-2 pages.
Marketing Tips For Banks And Credit Unions Targeting Hispanics
By 2020, 1 in 5 consumers will be Hispanic. Are bank marketers ready? Marketing expert Fabian Yepez discusses the challenges.
Best of Credit Union Marketing Reflected In CUES Golden Mirrors
Here’s a selection of noteworthy winners from 2012 CUES Golden Mirror awards competition honoring excellence in credit union marketing.
Campaign Q&A: The Bigger The Bank, The Smaller The Customer
Community & Southern Bank's ad agency answers questions about its brand campaign mocking big banks for treating people like piddling peons.
One In Five Consider Switching Banks, But Obstacles Hold Them Back
What's stops people from switching banks more than they do? And what can financial marketers do about it? This report has the answers.
Big Study Examines Retail Banking Channel Preferences
Cisco has released findings from a broad, multi-channel study, gauging consumer preferences for branches, mobile, video and social.
Card Swipes Score Cash For Texas Schools, Courtesy Of Credit Union
Schools earn 15 cents every time a Texas Trust Credit Union card is used to make a purchase. Cardholder transactions total $60,000.
Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis
Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis this summer.
Branch Showcase: Experimental Concept Stores & Flagship Designs
Banks explore a wide range of innovations in branches: iPads, espresso bars, meeting pods, internet kiosks, and even custom scents.
Should Financial Institutions Show Interest In Pinterest?
Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.
Financial Marketers Tip Toe Between Irritating New Fees And Profitability
Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.
Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?
2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.
4 Ways ‘Bank Transfer Day’ Is Silly
Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.
Mobile ATMs: Banks on Wheels
Banks talking about themes like “community” or “convenience” should consider deploying a mobile ATM. Here's some tips to help shape the CX.
Instant Issue Debit/Credit Cards: A Branch-Only Convenience
For all the benefits online and mobile banking solutions offer, instant issue cards is one convenience only at physical branch locations.
Creative Showcase: Icicle Tricycle | Mariachi Band | Bad Habits | Rickshaw
Looking for some fresh, clever and creative ideas in retail bank marketing? Take a look at these 16 marketing projects from global banks.
One in Four Banks Defy Law, Won’t Disclose Fees to Customers
A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?