Big Data and Credit Unions: Machine Learning in Member Transactions
Can credit unions really make big data work? Or will big data's promise and potential remain out of reach for most financial cooperatives?
5 Ways Google Analytics Can Save Financial Marketers Money
Google Analytics can help your bank or credit union marketing efforts -- both on and off the web -- and potentially save you thousands of dollars.
Banks’ Power to Mine Data Frightens, Intrigues Consumers
When does data analytics cross the line? Consumers worry this commonplace practice might become an invasion of privacy.
The Empty Promise Of Big Data
An analytics expert outlines why financial marketers should dodge the “big data” trap and dump the term completely. A good discussion ensues.
Big Data: Big Opportunity In Banking… Or Big B.S.?
Will big data transform the future of financial marketing? Or will banking get crushed by a crippling tidal wave of information?
Is Banking Really Ready For Big Data?
Financial marketers had better master advanced data analytics, or the promises of the red hot "big data" trend could pass them by.
Datamining Social Media Profiles for Actionable Intelligence
Can social media data drive financial marketing strategies or is this just a pipe dream? It's a conversation for bankers to have.
Datahead: Returning to Normal?
Top data points on social media technologies in banking, customer savings goals and updates on consumer loan interest.
First Horizon’s CMO Powers Through Merger Misfire with Growth Strategy
Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.
Back-Office Overhaul Critical to Digital Banking Transformation
Not only must legacy systems be upgraded, but operations, culture and leadership must be in sync. Use of data analytics is essential.
Insights from Synovus Bank’s Tough Digital Transformation
Changing habits at a 135 year-old bank is hard for both leadership and staff. Data analytics is a particular challenge, says Liz Wolverton.
The Unique Marketing Strategies of a Digital Bank that Loves Innovation
CMO insights from the bank that produced its own payments wearable & the first small-bank Metaverse outpost. A key: relentless data analytics.
Bank Deposit Marketing Is Coming Back, But It’s More than Rate Ads
Data analytics is critical to really understand who banks must pay to retain and who they can afford to acquire from others.
4 Essential Trends Shaping Banking’s Future: How Banks Measure Up
Tech-forward banks push the envelope with mobile, data analytics, BaaS and crypto — the gradual approach to digital transformation is over.
How to Build Humanized Digital Banking through Personalization
A frictionless, relevant experience is the foundation for serving consumers on their terms. Real-time data analytics provides the framework.
Why AI and Machine Learning is The Future of Bank Differentiation
The future of the banking industry relies on advanced data analytics, says Segmint's Nate Shahan, but few banks are applying it correctly.
This Small Bank Says Its Brand Will Succeed Where Chase Failed
187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data analytics.
The Evolution of Banking in the Post-Covid World
Advanced data analytics, the cloud and digital functionality invisibly embedding banking into peoples' lives will redefine banking.
Building a Culture-Driven Virtual Bank
Jim Marous visited WeLab in China in early 2020, which is utilizing data analytics and AI to analyze mobile data in minutes. How can this technology help banks create customer profiles?
The Ultimate Banking Sales Tool? A Simple Yellow Pad and Questions
Despite all the martech and data analytics tools available today, driving more sales still requires basic preparation and the human element.
4 Indisputable Steps To Optimize Customer Engagement in Banking
With the right "customer data platform", financial marketers can improve campaign ROI that leverages data analytics and business intelligence.
Passion For Banking Innovation Fueled By Big Tech Disruptors
Innovation in Retail Banking report shows growing commitment to innovation, but insufficient investment in advanced data analytics.
