Financial Marketers Desperate for Talent to Fill Data, Digital, Tech Roles
Banks and credit unions are scrambling to fill a wide range of new marketing posts — from data analytics to digital product design.
Banks and credit unions are scrambling to fill a wide range of new marketing posts — from data analytics to digital product design.
A smart segmentation strategy can help financial institutions pinpoint ideal audiences, increasing return on marketing ROI.
A great customer experience in the banking industry is going to require data and real-time contextual insight.
With a rise in consumer demand for digital-based financial services, solving challenges requires faster insights to avoid customer erosion.
Big data is not a 'silver bullet'. It is part of a strategic framework that uses analytics and technology to deliver an improved CX.
Many financial institutions ignore a rich vein of data: the conversations consumers have with the call center. Here's how short calls can lead to big ideas.
Banking providers that deliver timely, relevant and personalized messages will build loyalty and enjoy stronger revenue growth.
Consumers' banking data is screaming with clues about what they need, but careless banks and credit unions aren't capable of hearing these powerful cross-selling stories.
Here are the four steps financial marketers must take to build a data analytics strategy that yields insights with the greatest ROI.
Data analytics is changing the baseline of how consumers evaluate banking services and ultimately where they bank. Ignore it at your peril.
Experts in banking say there won't be any data analytics 'gold rush' if senior leaders don't roll up their sleeves and do the dirty work.
Here are the four pillars financial marketers must use to rebuild their organization entirely around data analytics and data management.
Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
Read More about The New AI: A Banker’s Guide to Automation Intelligence
Here's what financial marketers need to do to ensure they realize the value of customer data and maximize the ROI of their marketing campaigns.
Open banking requires strong data analytics skills, a digital culture and a willingness to share and collaborate with alternative providers.
Banks and credit unions can drive greater marketing ROI by leveraging location-based data from consumers' mobile devices.
The need for extensive digital transformation in banking will require the combination of data insights, analytics and innovative technologies.
Data, talent, digital technology and analytics is at the core of the organizational intelligence required to meet consumer expectations.
With data generation exploding, banks and credit unions need to automate data processing and analytic capabilities using advanced technology.
Community banks must use data analytics to redefine the 'community' they serve and build marketing strategies around new segmentation models.
When it comes to advanced analytics capabilities, there is a troubling gap growing between community institutions and big banks.
How a simple shift in thinking and a few hours work could boost your direct marketing results by millions in additional sales.
To leverage consumers' digital data and micro-target marketing messages with pinpoint precision, all you have to do is buy ads on Facebook.
Offering aggressive financial marketing strategies custom-built for leaders looking to redefine industry norms and establish market dominance.