Data is Banking’s Most Powerful Competitive Weapon
Financial institutions must use data-driven insights to improve the consumer experience, increase sales effectiveness and improve operational efficiency.
Financial institutions must use data-driven insights to improve the consumer experience, increase sales effectiveness and improve operational efficiency.
The winners and losers in banking will be determined by how quickly marketing can develop the skills, tools and talent to leverage data.
In the Digital Age, you simply can't survive without robust data analytics capabilities. But true Data Scientists are about as rare as unicorns.
In 2016, big data's focus will shift from IT-driven infrastructure projects to business-driven solutions, resulting in operational efficiencies and top-line growth.
Big data could revolutionize banking —from marketing to sales and service— if banks adopt new skills, strategies and a mobile-first mindset.
In the Digital Age, there are three types of data that have become crucial for financial marketers to capture, analyze and integrate.
Banks and credit unions must improve mobile offerings, engage millennials and leverage predictive analytics to build contextual engagement.
Big data can create differentiation and business value by providing real-time insights on current and prospective customers.
Marketing analytics is more than just deploying some advanced statistical techniques, but many banks and credit unions lack the critical skills to execute.
Financial institutions can't leverage today's new, divergent data streams when their analytics capabilities are still stuck in the 90s.
The front line in the banking industry ain't what it used to be. Today, the primary point of influence is increasingly in the digital channel.
Advanced analytics allows banks and credit unions to reduce costs, increase revenue, eliminate risks and improve the consumer experience.
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Bank and credit union marketers need to get more sophisticated with how they track the sources of sales, especially in digital channels.
Financial marketers need to pick up their digital analytics and start shoveling the goldmine of data available to them in multiple channels.
Consumers expect financial institutions to understand needs and offer proactive solutions based on big data insights. Are marketers ready?
Tips, advice and insights for financial institutions struggling to decipher the role and relevance of big data in banking.
Big data provides the potential to increase revenues, decrease costs, improve operational efficiency and enhance the customer experience.
9 out of 10 financial institutions believe big data will separate the winners from the losers in banking, but hurdles hinder progress.
By bringing various data streams together, financial marketers can leverage powerful insights to target consumers with maximum precision.
What should financial marketers do to earn more respect in the C-suite? Here's what eight bank and credit union experts had to say.
Here is an essay on the future of banking from one of Europe's foremost authorities on the financial industry.
Sallie Mae learns a hard lesson in the importance of customer experience analytics. If they had been paying attention, they could have seen all their CX problems coming.
Discover how State Employees Credit Union maximized process efficiency, increased loan volumes, and enhanced member value by moving its indirect lending operations in-house with Origence.
Read More about Success Story — Driving Efficiency and Increasing Member Value