How Data Will Help You Retain Deposits in the Post-COVID World
As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess.
As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess.
Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad choices.
An important component of digital banking transformation is the ability to provide credit across digital platforms seamlessly and on demand.
Making tomorrow's superior banking tech like chatbots and voice assistants function properly hinges on better use of customer information.
Consumers demand increasing agility and personalization out of mobile and other offerings. Data analytics can help banks deliver.
Research from the Digital Banking Report finds that financial institutions aren't using data and analytics effectively for marketing.
Data is the make or break factor for banks and credit unions. Inefficient tools and poor communication will block the way if not addressed.
Many customer experience projects exist in banks and credit unions, but few use the data strategically. That oversight could be costly.
'Alternative credit data,' plus a growing role for artificial intelligence, starts redefining what good credit looks like. But is it safe?
Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.
A new law in California impacting data collection and security has far-reaching consequences, putting financial marketers everywhere at risk.
Futurist Mike Walsh discusses how banking leaders must use data, analytics and tech to change their culture, strategy and business models.
Learn how to enhance your brand’s local visibility, generate more leads, and attract more customers, all while adhering to industry regulations and compliance.
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Pulling together the right data and understanding it challenges financial institutions. Yet personalization via analytics must be tempered.
Many of the most successful fintech firms are using data and modern tech to gain scale and brand awareness.
The role of banks in the future will be as secure contextual data repositories in an open banking ecosystem.
Creating the ultimate customer experience requires that financial institutions build systems to deliver real-time insights.
Three key adjustments can help banks and credit unions forge better links with data analytics experts to refine data 'oil' into rocket fuel.
Between Facebook fines and data breaches, consumer stress over data safety mounts. Banking brands must take steps to reverse this trend.
Banks and credit unions must start using addressable media across multiple media channels to engage consumers on a true 1:1 basis.
Usually new channels add costs and old ones don't go away. But mobile banking holds out potential benefits that could improve the bottom line.
Marketing personas and lifestyle segmentation are missing keys that banks and credit unions must use for successful digital transformation.
When consumers phone their bank or credit union, those calls can yield the kind of valuable data marketers expect from other digital channels.
Create a sustainable competitive advantage with faster time to market by drastically reducing implementation time.
Read More about Accelerate Time-to-Market with Rapid Implementation