How Advanced Data Analytics Can Make Credit Decisions More Inclusive
How can banks and other lenders extend credit access to a larger share of the population safely and efficiently? Data and technology make it possible.
Banks Failing to Use Data Analytics to Build Customer Loyalty
Personalization strategies not only support improved results in customer acquisition and cross-selling. They are now a basic expectation.
4 Data Analytics Tips Help Financial Institutions Match Consumer Needs
Practical digital marketing suggestions that will assist vulnerable consumers to regain their footing, and others to receive relevant offers.
Better Service in Banking Begins with Deeper Data Analytics
Essential curiosity lies at the root of gathering data that helps banks develop strong prospects and personalize service for consumers.
Use Data Analytics to Simplify Financial Marketing Messages
Consumers' attention shrinks as content grows. Banks and credit unions can improve results by simplifying their pitches by personalizing them.
Deeper Data Analytics Help Financial Marketers Ace Digital Experiences
Financial marketers can blend internal records and smart device data to better serve consumers through in-the-moment tailored digital offers.
Data Analytics Performance Gap Ruins CX in Banking
Financial marketers are failing to act on the need for improved data and advanced analytics in the new customer experience.
How Financial Marketers Can Move From Data Analytics Angst to Action
Bank and credit union marketers grappling with the complexity of modern analytics can tame the beast by becoming 'Chief Question Officers.'
Data Analytics Pitfalls Banks and Credit Unions Must Avoid
Financial marketers face a perfect storm of oceans of data, a slew of new tools and high consumer expectations. Here's how to stay afloat.
How Banks Can Harness The Power of Data Analytics in Banking
Data analytics isn't just about statistical correlations. It's about teasing out real insight that can be used to personalize everything from products to communications.
Data Analytics and The Death of The Modern Banking Industry
The clock is ticking on traditional banks who must leverage data better, or players from outside banking will become primary providers.
8 Steps To Make Data Analytics Part Of Your Bank’s Core DNA
Leveraging data is the key to driving growth, but financial institutions need to cultivate new analytics capabilities first.
The Power of Self-Service Data Analytics in Financial Services
Banks and credit unions must move beyond using customer data purely for internal reports, and start using it for great customer experiences.
Machine Learning, AI and the Future of Data Analytics in Banking
Banks and credit unions that don't embrace artificial intelligence and invest in the power of advanced data analytics are doomed
4 Ways Data Analytics is Changing the CMO’s Role at Community Institutions
Senior marketers at smaller banks and credit unions can sense the urgency: it's time to hop on the analytics bandwagon... or risk getting left behind.
Maximizing Marketing ROI With Data Analytics
Three out of four community banks and credit unions admit they don't have a formal data analytics strategy, even though they know they should.
Applying Big Data Analytics to Tackle 3 Financial Marketing Challenges
By analyzing internal, external, structured and unstructured data streams, banks and credit unions can improve their marketing ROI.
Five Advanced Data Analytics Strategies for Financial Marketers
Banking providers can't survive without an advanced data analytics program leveraging rich consumer insights across the entire organization.
It’s All About Redefining Data Analytics In Banking
If running an ad hoc report gives you the info you need to make a great decision, taking six months to build a predictive model is not better.
Q&A Interview: 3 Experts on Data Analytics in Banking
Three experts share their insights on the changing face of customer data analytics in the financial industry.
Conquering the ‘Last Mile’ of Data and Analytics Transformation
There's a "last mile" of data utilization that banks and credit unions are failing to finish. This can make data investments pointless, says Segmint's senior sales engineer Greg Spencer.
The Power of Data, Analytics and the Cloud in Bank Marketing
The marketing industry has some new terms circulating: the cloud, data analytics, digital transformation. But just how do these affect the customer journey in banking? Hear from Deluxe's division president of card solutions Garry Capers to learn more.
