How Banks Can Beat Fintechs in the War for Millennials and Gen Z
Financial institution marketing focuses on products and services, but new data show integrity and authenticity are stronger consumer drivers.
Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
Financial institution marketing focuses on products and services, but new data show integrity and authenticity are stronger consumer drivers.
To differentiate its brand from the pack, the bank opts for a younger vibe with an inclusive theme to complement enhanced data capabilities.
Financial issues challenge and shape this huge generation. Banking providers that take the right approach (and walk the talk) stand to win.
Too much focus on younger-generation marketing risks ignoring key older consumer segments. Here's how banks and credit unions can avoid that.
New data help financial marketers understand the needs and concerns of this huge generation with its different views of the American Dream.
Banks and credit unions often speak of their ambition to be financial advisors. The time to master financial wellness counseling has arrived.
A strong preference for great banking apps and tepid branch interest amplifies the importance of digital transformation in banking.
Financial marketers must contend with the notion that all Millennials want is fancy tech and prefer chatbots over talking with real people.
Social media marketing is a must to reach Millennials. Facebook is still Numero Uno, but Instagram and YouTube are important for this segment.
Research flags four factors that younger consumers find appealing in financial institutions — the reasons they like digital-only providers.
Financial marketers face a competitor who's hard to beat: parental 'lenders' without credit standards nor interest. The problems run deeper.
A perfect storm is brewing, and traditional financial institutions are sailing straight into it. Can they survive a big tech incursion?
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Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
Read More about The New AI: A Banker’s Guide to Automation Intelligence
'Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations.
Millennials and Gen Z consumers will reward financial institutions that help them actively avoid the pitfalls of credit with greater loyalty.
As Millennials age, their attitudes and banking behaviors are changing, making them the most challenging target financial marketers have ever faced.
Clunky digital account opening is the biggest reason applications are abandoned. This costs financial institutions countless new customers.
The world's most innovative banks were recognized by Efma and Accenture, highlighting the power of digital technologies and a customer focus.
The future of banking is more becoming more clear, with the use of data for personalization and engagement being the key to success.
Here's how community banks and credit unions can generate more home equity lending, along with a gallery of marketing examples.
Research findings blow up many of the Millennial myths that frequently fool financial institutions into faulty marketing strategies.
Here's how financial marketers can win more Millennial relationships by blending a private banking model with a digital banking experience.
Home buying should jump for this prime demographic, but a tight market may create problems. That spells opportunity for prepared lenders.
This webinar explores practical steps to achieve digital maturity, tailored to the unique pace and needs of your institution.
Read More about Getting Ready for Tomorrow: Practical Steps to Digital Maturity
Offering aggressive financial marketing strategies custom-built for leaders looking to redefine industry norms and establish market dominance.