Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
A strategic focus on personalization, digital innovation, and lifestyle experiences has propelled the American Express brand into the wallets of Gen Z and millennials.
The X1 Credit Card: A Unique Option for Younger Banking Consumers
What credit card out there works for underserved Gen Z'ers? Not many traditional providers have one. Luckily, there's the X1 Card, says its co-founder Siddharth Batra.
Millennials Now Trust Fintechs as Much as Banks
Skyrocketing adoption of fintech is not only changing the way consumers bank, it’s changing how they live, think, and interact with money.
What Millennial & Gen Z Business Owners Want from Banks
Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for them?
Millennials’ Fading Homeownership Hopes Cloud Mortgage Outlook
New data confirms many of this group seek larger living space, yet Covid has added extra hurdles that mortgage lenders must understand.
How Financial Institutions Can Improve Banking for Hispanic Millennials
Younger LatinX consumers are struggling financially for several unique reasons. Banks and credit unions can help (and profit) by stepping in.
Bank of America Grabbing 1 in 3 Gen Zs and Millennials with Mobile
Megabanks are winning greater checking market share as younger consumers become the majority. But all is not lost.
Blueprint for Building a Powerful Banking Brand
Brand decisions are not easy and banks and credit unions often put them off. But by following three steps, the path to success becomes clear.
How Gen Z and Millennials Differ Financially
The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike.
Millennials and Credit Cards: Separating Fact from Myth
The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. Here’s how financial institutions can build on that.
‘Normal for Now’: The Future of Digital Banking and Payments
How much of consumers' changed financial behavior will revert back, and how much will remain long after COVID is behind us?
Is Everything Bankers Think They Know About Millennials & Gen Z Wrong?
Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long run.
Helping Millennials & Gen Z Find Financial Security in Uncertain Times
Three strategies will help banks and credit unions meet younger generations' challenges during COVID slump.
Banking Can’t Ignore the Gen Z Potential
Gen Z'ers are misunderstood and miscategorized by the banking industry, says Gen Z and Millennial researcher Jason Dorsey. He talks his new book, "Zconomy, How Gen Z Will Change the Future of Business – And What to Do About It" and what financial marketers should improve for the generation.
Four Ways Banks Must Change Before Millennials & Gen Z Will Love You
Despite all the fintech apps, consumers will give more business to traditional institutions if service is personalized, imaginative, trusted.
How to Build a Digital Banking Lifestyle ‘Super App’
It's another case of a legacy bank launching a digital bank — but it's also another success story. In 2017, Emirates NBD launched Liv (and recruited Jayesh Patel to sit at its helm). Only a few years later, it has more than 300,000 users and growing.
Wealthfront: A Digital Solution In The Battle For Millennial Deposits
Wealthtech founder reveals strategies to serve the needs of Millennials with investable assets. And it doesn't include a bank charter.
10 Years Ago, Targeting Millennials Was Critical – What Now?
The huge generation will inherit massive wealth, but are ill-equipped to deal with it. Here's how banks and credit unions can help.
Growth-Focused Bank Targets Millennials With New Lifestyle Platform
imagin from CaixaBank is a lifestyle platform that supports a community of Millennials where engagement extends beyond banking services.
COVID Crushing Millennial Finances — What Bankers Need to Know
Financial leaders must consider Millennials as multiple segments and not only offer useful content, but design products to their preferences.
Millennials and Gen Z Demand Digital Investing Tools
If not offered the right digital tools, Millennials and Gen Z will put the funds in fintechs that compete with banks and credit unions.
5 Reasons Millennials Hate Your Bank’s Content Marketing
Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged.
Covidnomics: Millennials Taking Brunt of Coronavirus Slump
Everyone's affected by the pandemic in some way but some Millennials are now getting their third major economic blow as conditions worsen.
