How Bank & Credit Union Marketers Can Leverage Personal Finance Sites
Millions visit sites like BankRate.com every day, but most financial marketers ignore the powerful marketing opportunities they offer.
Articles about how banking providers can leverage financial education, financial wellness, financial literacy programs, budgeting tools, and other personal financial management tools (PFM) as part of their marketing and growth strategies.
Credit unions are known for prioritizing the customer experience. The advent of certain digital tools make that easier than ever. Here's why.
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Millions visit sites like BankRate.com every day, but most financial marketers ignore the powerful marketing opportunities they offer.
This $600 million credit union has a student product, a campus branch and invest heavily in one university's student orientation process.
Banks in the US are giving distressed homeowners a hand, helping them land new jobs instead of kicking them out on the street.
Banks and credit unions can leverage consumers' obsession with lotteries by linking cash prizes with savings accounts. It's a remarkably effective strategy.
The Business Answer Center is a “How To” suite of online educational topics that banks can offer business banking customers.
Marketers at banks and credit unions take heed. Ignoring players like Moven and Simple can be a big mistake that could leave you way behind.
Financial literacy of high school students is historically low. This infographic explores how wise Americans are -- or aren't -- when it comes to money.
U.S. consumers like to think they are saving money, but few have more than $500 in the bank. People want to save more, but they need help.
IC FCU produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
A survey on financial literacy reveals consumers’ top concerns.
Hoping to snag as many auto loans as possible while rates are low, one credit union is willing to pursue those with no credit history.
Do consumers care about PFM when they think about switching banks? Some do, but not many will actually focus on it.
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Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
Read More about The New AI: A Banker’s Guide to Automation Intelligence
Intuit is finally making Mint, its popular online personal finance management tool, available to financial institutions.
Parents share similar attitudes toward financial literacy, but their approach differs.
The market for student loans is set to explode... or implode, depending on your perspective. Either way, here are the facts.
12 million Americans get a payday loan annually. The average "two week" loan is $375, but many are indebted for 5 months and cough up $520.
People need help becoming financially savvy. That's where content marketing fits in. Credit unions need to educate, but banks need to sell.
18.8% of couples say they don't talk about their financial situation until after marriage. About the same number never discuss finances ever.
This look at the financial state of U.S. consumers paints a dire picture. Roughly half wouldn't survive three months if a crisis arose.
CommonWealth One FCU partners has launched a new financial literacy microsite, “In The Know,” with educational resources, knowledge and tools.
PremierWest Bank has launched a new Financial Answer Center, an online education system from Truebridge Financial Marketing.
Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.
PwC’s Industry Cloud for Banking helps deliver personalized products and services that today’s customers expect.
Find out how SLD helped CQRC Bank to create the perfect harmony of financial services, local culture, and the human touch in their branch transformation.
Read More about Creating A Community with CQRC’s Branch Redesign