How Bank of America Personalizes Financial Wellness for 67 Million Customers


Picture of Holly O'Neill at Bank of AmericaFEATURING: Holly O’Neill, President, Retail Banking at Bank of America

Financial institutions have struggled engaging consumers with budgeting and financial health tools. Bank of America’s approach has been to address financial wellness by building an omnichannel platform that allows consumers to set goals, track progress, and get answers to financial questions easily.

These efforts have resulted in Bank of America being the first financial institution to be certified by J.D. Power for financial health support.

Our guest on the Banking Transformed podcast is Holly O’Neill, President of Retail Banking at Bank of America. She discusses how a holistic framework for supporting the financial health of its clients includes simple, transparent products, high levels of personalization, financial education, and access to human support.

FIS Logo Episode Sponsor: From super apps and crypto to embedded finance and financial inclusion, we’re a long way away from the world of cash and checks. That’s why FIS has reimagined The Global Payments Report. The Global Payments Report makes it easy to understand what your consumers want now – and in the future.

FIS experts talk through the trends transforming payments and what they mean for your business. FIS also gives you an in-depth view of how consumers pay when shopping online and at the point of sale in more than 40 markets, along with the latest insights into real-time payments trends.

Discover how the latest payments technologies could affect your business. Get your report today by visiting

About the Banking Transformed Podcast

In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.


Jim Marous Profile PictureNamed as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.

As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.

For updates whenever new Banking Transformed podcasts are released, please sign up for The Financial Brand’s email newsletter. You can also follow Jim on Twitter and LinkedIn, or visit his professional website.

This podcast was originally published on . All content © 2024 by The Financial Brand and may not be reproduced by any means without permission.