Turning a Bank’s Financial Wellness Program into a Growth Strategy
Consumer debt hit a high at $4 trillion in 2019 and financial stress has reportedly driven 7 in 10 Americans to tears.
Articles about how banking providers can leverage financial education, financial wellness, financial literacy programs, budgeting tools, and other personal financial management tools (PFM) as part of their marketing and growth strategies.
Credit unions are known for prioritizing the customer experience. The advent of certain digital tools make that easier than ever. Here's why.
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Consumer debt hit a high at $4 trillion in 2019 and financial stress has reportedly driven 7 in 10 Americans to tears.
Consumers are embracing AI-enabled apps to help manage their daily financial lives. Legacy institutions can lead or simply be data suppliers.
New data help financial marketers understand the needs and concerns of this huge generation with its different views of the American Dream.
Latest fintech research from EY confirms that former fringe competitors are now sophisticated and widely used by banking consumers worldwide.
Nothing stresses Gen Z out more than money and debt. Smart banking providers can swoop in with 'Financial Wellness Coaches.'
A strategic financial education program can build trust, generate awareness, drive traffic to your website — all leading to greater sales and increased loyalty.
Financial marketers can build irresistible digital tools by looking at how diet and fitness app 'Noom' leverages data and AI.
3 types of sustainable revenue models can support financial wellness, build trust and create value for consumers and banking organizations.
More than half have cried over money. Many have either gone hungry or eaten out of the trash to avoid doing do. People need help badly.
Here's what bank and credit union marketers can learn from 'The Financial Gym', a money management clinic that helps people get fiscally fit.
Can banks and credit unions use financial education as a competitive weapon? Here's how financial education programs impact your bottom line.
Personal financial management tools need to do more than simple budgeting. Here are seven solutions that provide analytics that can help consumers assess their overall financial health.
See how PwC's Industry Cloud for Banking can help solve everyday business challenges.
Gain centralized access to the credit bureaus and 20+ alternative data sources. Leverage advanced analytics to optimize marketing campaigns and loan decisions.
Read More about Improve Your Business Outcomes Through Data & Analytics
When marketing consumer lending products, you can improve your ROI by constantly seeking new and unique data sources your competition may not have. Here's how.
Here's how you can maximize the impact and ROI of your marketing by making financial education the central pillar in your online content strategy.
Developing and promoting financial wellness tools represents an opportunity for banks to meet the needs of consumers worried about finances.
Here's why financial institutions should leverage financial education as a consumer marketing tool, and how to get started with your strategy.
The real ROI of PFM doesn't come from simply incorporating budgeting, categorization, and graphing tools into your digital banking platform.
Consumers expect personalized insights and recommendations from their financial institution on how to achieve their financial wellness goals.
Personal financial management (PFM) tools are becoming an integral component in many of the best mobile banking applications.
The 'Smart Savings Account' from Moven provides a mobile-first savings option that includes tracking, gamification and incentives to save.
To turn kids accounts into profitable tools for acquisition and retention, target Millennial parents. After all, it's their money you want.
Money is personal, and how someone relates to it shifts dramatically over their lifetime. Here's how people's attitudes, behaviors and preferences change based on age.
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
Read More about The Financial Brand Forum Kicks Off May 20th
Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
Read More about The New AI: A Banker’s Guide to Automation Intelligence