
4 Data Analytics Tips Help Financial Institutions Match Consumer Needs
Practical digital marketing suggestions that will assist vulnerable consumers to regain their footing, and others to receive relevant offers.
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Practical digital marketing suggestions that will assist vulnerable consumers to regain their footing, and others to receive relevant offers.
These data-driven AI technologies can help banks and credit unions pursue real digital transformation and generate more revenue.
Banks aren't membership organizations but a dash of credit union perspective may help them compete more effectively.
The use of data and insights must extend beyond marketing communication, supporting business decisions and customer engagement.
Competing with data and analytics requires financial institutions to build a data-driven culture with top leadership support.
Smarter payment routing can reduce costs and complexity for payments system participants and improve consumers' checkout experience.
AI, cloud and other technologies are nearing 'exponential change,' says IBM's consulting lead. The stakes are high for financial institutions.
Banks and credit unions have piles of data about people's spending and life events, but often it's not actionable. Here's how to change that.
Artificial intelligence and APIs are critical, but some tech is still years from implementation in the banking sector (if ever).
In the App Age consumers have no patience for manual lookups and delays when they ask questions. Financial institutions must catch up.
COVID underscored financial institutions' need to serve quickly and conveniently. Often chatbots provide the self-service consumers prefer.
Consumers demand relevant and secure use of their data. That puts huge pressure on governance, systems, transparency and skill sets.
Learn how Financial Institutions can create a holistic view of their customers to keep their accounts safe.
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With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even more.
As banking executives define their goals, they must commit to simplifying the digital experience, leveraging data and honing human skills.
Banks need to blend multiple technologies to bridge the gap between basic chatbot conversations and more complex financial inquiries.
With consumer expectations outstripping institutions' ability to deliver strong CX, automation of engagement may be the only solution.
Data maturity can be competitive differentiator in banking, where quality data and analytics improve business results.
'COVIDnomics' expose more people to predatory lenders. With artificial intelligence traditional lenders can counter with advice and credit.
Essential curiosity lies at the root of gathering data that helps banks develop strong prospects and personalize service for consumers.
After baptism by COVID, mid-size banks' chief marketing officers share opportunities and challenges of budgeting and planning for 2021.
Banks and credit unions must rethink the definition of ‘digital banking’ and prioritize investment in data, technology, people and processes.
Most users of artificial intelligence in banking have not maximized their ROI. Here's how banks and credit unions can improve results.
Join this webinar to see how financial services marketers are using Slack and Salesforce to cater to their changing priorities, challenges, and outlook on innovation.
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