Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
There’s a New Way to Fight the Fraud Butterfly Effect
A new, more destructive form of fraudulent activity has emerged: The Butterfly Effect. Here’s how banking data can provide protection for account holders, even when they unwittingly give crooks access to their account.
Notably Quotable: What Banking and Tech Leaders Think of Generative AI
Here’s what industry leaders are saying about the promise and peril of generative artificial intelligence.
3 Strategies for Enterprise AI Success That Are Tried and ‘Truist’
Enterprise AI projects often get derailed. An expert on artificial intelligence in banking details how Truist stays on track.
Student Loan Repayments Return Amid a Shifting Credit Landscape
Federal student loan payments won't be coming back to the same credit environment that existed when the moratorium was put in place.
How Banking Execs Are Navigating the Pitfalls of Artificial Intelligence
'85% right' might work for ChatGPT rough drafts, but giving someone just 85% of their bank balance wouldn’t fly. Execs talk margins of error and other AI issues.
Call Center Staff Can’t Help Customers If They Can’t Find Key Data
Banks and credit unions sit on a wealth of data, but customer service staff has trouble finding it. Improving 'enterprise search' is imperative.
A Banker’s Guide to Digital and AI Transformation Success
McKinsey's digital & artificial intelligence leaders offer a roadmap to transformation success, including a case study on how DBS Bank did it.
Rewiring for Digital Banking Transformation Success
Eric Lamarre of McKinsey & Company explains how successful digital transformations require leaders to embrace dramatic change around their talent, operating models, technologies, and data capabilities.
Banks and Credit Unions Rethinking Priorities Amid Economic Uncertainty
Technology & third-party collaborations are not just value-added propositions, but fundamental elements to meet strategic banking urgencies.
Ally Taking ChatGPT Slow, But Could Be Using It By Yearend
Ally's CMO says 'resistance is futile' on ChatGPT. The digital-only bank has a plan to ensure this generative AI tool writes a success story.
Webinar: It’s All About Relationships!
A solid relationship can be a competitive advantage and knowing who banks with you makes it easier to provide personalized insights.
How to Get Comfortable with Generative AI in Your Marketing Strategy
Crawl, walk, run toward generative AI, urges a marketing executive at a financial institution. Those not experimenting with it are missing out.
Marketing in a World of ‘Infinite Data’
A significant evolution of marketing is underway, driven by the availability of 'infinite data,' modern technology and evolving rules.
Money 2020 Europe Preview: AI Takes Center Stage in Banking Transformation
John Duigenan of IBM Technology discusses how technologies such as artificial intelligence, machine learning, the blockchain, cloud computing, IoT, robotics and biometrics are paving the way for new banking business models.
Webinar: Your Employee-Assisted Service Channels Have a New Teammate: Conversational AI
AI-powered conversational banking is a game-changer, bridging the gap between physical and virtual worlds.
Webinar: How $4B Numerica CU and Tyfone Built Dramastically Better Digital Business Banking
Learn how a dramastically different approach to vendor/customer relationship built a business digital banking solution.
Failing to Experiment With AI Tools Like ChatGPT Is An Inexcusable Mistake
Stop wondering how other banks and credit unions are using generative AI tools like ChatGPT and start experimenting — because prompt engineering is our destiny.
Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies
Credit card transactors have different spending habits and lifestyles than credit revolvers. Here's how marketers can use these insights.
The Final Mile of Data: From Insights to Engagement
Ed Maslaveckas of Bud Financial explains how financial institutions of all sizes can leverage data insights, personalization, open banking and BaaS as strategic differentiators.
What’s Next in Digital Transformation: Data-Driven Decision-Making
Recent turmoil in the banking sector has accelerated the need for companies industrywide to boost their data and analytics capabilities.
Customer Service in the Age of ChatGPT: Don’t Take AI Too Far in the Call Center
With artificial intelligence tools like ChatGPT, financial institutions see potential to improve the customer experience. But how far can they take it?
Fintech Vendors Must Stop Giving Small Institutions Short Shrift on AI Tech
Artificial intelligence can be an equalizer for financial institutions, but small banks and credit unions need better access to it.
