Customer data platforms can transform how financial institutions run marketing campaigns. Here's how CDPs work and the benefits they bring.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Personalization, cybersecurity and artificial intelligence are just a few use cases for quantum computing that Truist and IBM will research.
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The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.
Banks and credit unions will need to modernize back-office processes to complete the journey to becoming digital-first institutions.
What financial institutions need to know to create the kind of consumer experience that provides a competitive edge.
The marketing industry has some new terms circulating: the cloud, data analytics, digital transformation. But just how do these affect the customer journey in banking? Hear from Deluxe's division president of card solutions Garry Capers to learn more.
Amazon, Apple, Facebook, Google, PayPal and Square must turn over payment system plans to the regulator and answer detailed questions.
What goes into a truly transformation data-driven business banking strategy? Hear from Berkshire Bank's Jason White and Segmint's Mark Leher.
Financial institutions anticipating ongoing disruption will be better prepared for future challenges and competitive opportunities.
Nearly three-quarters of customers are saying personalization is extremely important to their banking experiences says Capco'shead of U.S. banking and payments Lane Martin.
Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products.
Moves involving Plaid and Q2, and Envestnet Yodlee and TD Bank will boost adoption of fintech data sharing by banks and credit unions.
How do you combine tech and analytics (and innovation) in banking in an efficient and feasible way? Nicole Lorch, president and chief operating officer of First Internet Bank, has the insights you need.
The shift to an online landscape revolutionized banking. The industry is evolving how it shares data but consumers aren't prepared.
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.
There are four key considerations financial marketers should evaluate before selecting a data partner for campaign measurement.
Senior execs at the data aggregator reveal the strategy behind moves to cooperate with banks, and the impact of an open-finance future.
To survive, banks and credit unions must build the digital infrastructure and competitive mindset that can make an organization future-ready.
Successful digital banking transformation requires prioritizing what is needed today against what's required for the future.
In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional.
187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data analytics.
As the world becomes more digital, fraudulent activity will continue to skyrocket. Proactive steps can help prevent financial havoc.
The key to gaining and retaining customers is treating them like people, who each have unique preferences on how they want to bank.