Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Common missteps — trying to solve too simple tasks with AI, not appreciating the human element — will all cause your AI projects to flop.
Regulators are Ratcheting Up Data Privacy Oversight. How are Bank Marketers Responding?
Bank marketers have to navigate a slew of complicated data privacy regulations. An emphasis on transparency and consent could help financial institutions stay in regulators' good graces.
How Associated Bank Uses Data Analytics to Speed New Products and Drive Growth
Veteran data scientist Chun Schiros leads the bank's renewed data analytics activities and its role in product development and service gains.
Live from the Forum: How Fifth Third’s Melissa Stevens is Reshaping Marketing in Banking
Live from The Financial Brand Forum 2024, Melissa Stevens shares her unique approach to marketing leadership at Fifth Third Bank — from quirky names to digital experiences.
How Banks Can Get Past the AI Hype and Deliver Real Results
Don't get swept along by GenAI hype. Know what your bank is doing — and why, says a Forrester expert.
How Gen AI is Reshaping Bank Marketing
Abbas Merchant, the ex-CMO of Regions Bank shares his perspective on the potential for generative AI to enhance both the efficiency and effectiveness of financial services marketing in the near future.
How Banks Can Leverage AI at the Contact Center
It's time banks began investing in their call centers, not slashing their technology. GenAI is an opportunity to turn the tables.
The Future of Banking: Beyond the Glass
Derek White, the CEO of Galileo shares his perspectives on the need to create DIY experiences beyond the glass in a podcast recording in front of an SRO audience at the Financial Brand Forum in Las Vegas.
From Outside Banking: How Brands Should Weather Consumer Skepticism of GenAI
Could consumer angst around GenAI present a greater threat than internal concerns around the tech advancements?
Augmenting Bankers with Generative AI Solutions
Chris Gufford, Executive Director of Commercial Lending at nCino shares the AI innovations being developed to improve efficiency, personalization, fraud mitigation and customer experiences for financial institutions of all sizes.
AI Copilots Can Push Bottom-Up Innovation — But At What Cost?
With no overarching formal corporate strategy, employees are experimenting with AI tools on their own. Should banks be concerned?
Chimney: Leveraging Data to Build Seamless Engagement
Matt Covi, CEO and Co-founder of Chimney, on how his company's tech helps financial institutions compete for wallet share, using its award-winning financial calculators.
From AI Hype to Real Value: Perfecting the Balancing Act
Sriram Natarajan, president of Quinte Financial Technologies, shares insights on leveraging AI and process transformation to drive efficiency, improve customer experiences and navigate the challenges of digital transformation in banking.
Winning When Customers Win: Transforming Consumer Finance
LendingClub CEO Scott Sanborn discusses the company's evolution since acquiring Radius Bank, the advantages of their marketplace model and the future of consumer finance.
Why the AI Revolution Is Being Led from Below
Your employees' embrace of "co-pilots" and free-to-use web apps may already be undermining your well-crafted corporate AI strategy.
AI is Set to Shake Up Banks’ Employee Ranks – But Maybe Not How You Think
AI is changing banking. But even amid the hype, what the technology means for employees remains to be seen.
Why AI Isn’t Coming for Your Banking Job
As younger generations rise through the ranks at community banks, they'll bring with them a wave of new technology — and new jobs.
Generative AI in Banking: From Hype to Value Creation
Here's AI’s true potential lies in its capacity to streamline processes and elevate decision-making capabilities.
Why Banks Risk Data Chaos by Rushing Into AI for CRM
Poorly trained AI-driven CRM could lead to unchecked inaccuracies due to hallucinations, leaks of sensitive customer data, and create unintended discriminatory behavior.
Intelligent Analytics: The New Frontier in Robust Landing Page Design
A proven three-step framework for building landing page experiences that engage and convert using AI-led tools and insights.
Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
How AI Generates Irresistible, Tailored Bank Marketing Messages
Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. That said, taking a strategic, human-centered approach is critical.
JPMorgan CEO Calls for Social Media Cleanup, Doubles Down on AI, Cloud
In his annual management letter, Jamie Dimon, JPMorgan Chase chairman and chief executive, analyzes the impact of three key technologies.
