5 Myths About Customer Centricity in Banking
Without the right data and analytics tools — and a strategy for using them — 'customer-centric' will only be words.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Chatbots’ Future in Banking: Supporting Employees And Improving CX
More nuanced now, thanks to AI advances, chatbots increasingly work in concert with humans to serve customers and even train employees.
4 Ways Conversational Banking Boosts Your Bottom Line
Relying too much on chatbots for online conversations frustrates customers. A hybrid approach integrates AI technology with human input.
The Hidden Risks of Artificial Intelligence in Bank Marketing
Many banking technologies leverage artificial intelligence and machine learning, but not knowing what's inside the black box can be risky.
The Complex Relationship Between Chatbots and Bank Call Centers
Chatbots can reduce bank call center workloads, but wrong ideas about the typical makeup of call and chat traffic leads to poor results.
AI Can Help Banks Provide Better Service to Credit & Debit Cardholders
Cardholders want timely insights into their spending habits. Unclear and misleading data gets in the way. Here's how to overcome that.
Banks Failing to Use Data Analytics to Build Customer Loyalty
Personalization strategies not only support improved results in customer acquisition and cross-selling. They are now a basic expectation.
AI in Banking: Top Priorities for 2022 (And Beyond)
Tapping AI's banking potential has barely begun, but its impact on CX, operational efficiencies, and lending will be profound.
Banks Are Digging Deeper into Potential of Artificial Intelligence
Personalization of banking services isn't a one-time event. It's a continuous process that only AI can deliver consistently.
Why Bank Martech Platforms Need a First-Party Data Identity Foundation
Bank marketers considering decision engines to deliver personalized CX must understand they are just one part of a modern marketing stack.
How Banks Can Capitalize on Their Data to Stay Competitive
Fintech competitors are grabbing wallet share. It’s critical banks mine first-party transaction data to retain customer relationships.
Banks Are Overlooking Big Opportunities in Open Banking
Open banking — and open finance even more so — is the key to creating personalized banking experiences and driving financial innovation.
Can Artificial Intelligence Jeopardize Banks’ Loan Growth?
A modern AI-supported loan platform can help community banks be competitive and grow, but requires care in deciding which features to use.
Digital IDs Become More Critical as Online & Mobile Banking Dominate
Rising fraud undermines trust and threatens digital banking progress. Fighting back demands finding the right identity solution.
The Ultimate Customer Engagement Playbook in Banking
Financial institutions must use data, analytics, machine learning and new technologies to understand and build engagement with customers.
Four Trends Redefining the Payments System in 2022
The payments battle grows hotter as it ranges from mobile technology to digital currency to invisible payments via the internet of things.
Bank Personalization Is Weak: How a Better Data Strategy Will Fix It
Turning existing customers into primary accounts is a key goal for financial institutions — largely unmet. It requires a new data framework.
How Banks Must Recalculate the True Value of Checking Accounts
The 'cost of funds' metric under-reports revenue for checking accounts and especially for rewards checking. There is a better measure.
How Data and AI is Transforming the Future of Banking
Data and AI in banking will improve back-office systems, decisioning, customer engagement, and financial institutions' operating model.
Banks Must Automate Data Preparation to Unlock Business Value
Back office operations impact efficiency and innovation. Automating finance and accounting departments in particular brings big benefits.
The Tech-Forward Bank Day Arrived (Here’s What it Looks Like)
Small institutions now have an edge — if they update their business model. Five traits mark the successful bank and point the way forward.
7 Traits Bankers Can Learn From Olympic Champions
Many of the skills that Olympic champions possess are the same skills that can help banks and credit unions be successful.
