Deloitte predicts that AI will drive evolution of advanced tech into a commodity and place renewed emphasis on marketing and management.
External data and analytic capabilities can be used by banking organizations, but internal teams must be trained to deploy these insights.
At many banks and credit unions, creativity gets priority over data management. Here's how to make your customer information more useful.
Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted.
Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time.
Finding the right balance of internal capabilities and outside expertise will be crucial to success and may prompt more fintech acquisitions.
Personalized insights driven by deep customer understanding are what will make banks and credit unions stand out in the 'next normal.'
As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess.
The pandemic increased the importance of digital transformation. Financial institutions must move forward aggressively to succeed.
It’s not just who your financial institution knows, but what you know and when you act that sells the right product when people need it.
Age may no longer be the most important shaper of marketing decisions. 'Millennials,' 'Gen Z,' et al may be secondary to pandemic factors.
The DBR finds while banks know the importance of digital transformation, many still have not implemented the required strategies.
Making tomorrow's superior banking tech like chatbots and voice assistants function properly hinges on better use of customer information.
QuickBooks Cash Account, with Green Dot as partner, will build on the software company's existing base of five million small businesses.
Better digital CX at financial institutions demands continual improvement. Human thought can't keep up, but artificial intelligence can.
Consumers demand increasing agility and personalization out of mobile and other offerings. Data analytics can help banks deliver.
Research from the Digital Banking Report finds that financial institutions aren't using data and analytics effectively for marketing.
Consumers expect more benefits than they're getting from the technology. Key for financial institutions is to humanize the AI experience.
Advanced technologies deployed by financial institutions post-COVID — like AI and the Internet of Things — will determine tomorrow's winners.
BofA's Erica leads the pack, but chatbot and voice banking are not just for megabanks. Community institutions are getting in.
Data-driven approaches to developing new ways to serve the needs of individual consumers can ensure survival of banks and credit unions.
Personalized marketing is no longer optional, but the only way banks and credit unions can pull it off is with an automation platform.