AI’s Real Impact on Banking: The Critical Importance of Human Skills
Deloitte predicts that AI will drive evolution of advanced tech into a commodity and place renewed emphasis on marketing and management.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Digital Banking Strategies Hampered By AI Talent Gap
External data and analytic capabilities can be used by banking organizations, but internal teams must be trained to deploy these insights.
Financial Marketers Can’t ‘Personalize’ Anything with Junky Data
At many banks and credit unions, creativity gets priority over data management. Here's how to make your customer information more useful.
Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics
Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted.
Digital Banking Transformation Begins With Quality Data
Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time.
AI Innovation in Banking Is on the Threshold of Significant Advances
Finding the right balance of internal capabilities and outside expertise will be crucial to success and may prompt more fintech acquisitions.
Three Steps Banks & Credit Unions Can Take to Max Digital Engagement
Personalized insights driven by deep customer understanding are what will make banks and credit unions stand out in the 'next normal.'
How Data Will Help You Retain Deposits in the Post-COVID World
As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess.
7 Essentials of Digital Banking Transformation Success
The pandemic increased the importance of digital transformation. Financial institutions must move forward aggressively to succeed.
‘Trigger Marketing’ Hits Banking Prospects at Life’s Crossroads
It’s not just who your financial institution knows, but what you know and when you act that sells the right product when people need it.
How COVID Is Reshaping the Way Financial Marketers Target Consumers
Age may no longer be the most important shaper of marketing decisions. 'Millennials,' 'Gen Z,' et al may be secondary to pandemic factors.
Digital Transformation Success Elusive For Financial Institutions
The DBR finds while banks know the importance of digital transformation, many still have not implemented the required strategies.
How Financial Institutions Must Resolve Internal Squabbles Over Data
Making tomorrow's superior banking tech like chatbots and voice assistants function properly hinges on better use of customer information.
Intuit Muscles into Banking with AI-Powered Primary Checking Account
QuickBooks Cash Account, with Green Dot as partner, will build on the software company's existing base of five million small businesses.
7 Ways AI Will Transform Your Bank into What Consumers Really Need
Better digital CX at financial institutions demands continual improvement. Human thought can't keep up, but artificial intelligence can.
Data Critical for Retail Bankers as Digitization Increases
Consumers demand increasing agility and personalization out of mobile and other offerings. Data analytics can help banks deliver.
Data and AI Must Play Bigger Role in Financial Marketers’ Growth Strategies
Research from the Digital Banking Report finds that financial institutions aren't using data and analytics effectively for marketing.
Greater Acceptance of AI Translates to Lower Satisfaction Levels
Consumers expect more benefits than they're getting from the technology. Key for financial institutions is to humanize the AI experience.
Are Today’s Banks Prepared To Deploy Tomorrow’s Technologies?
Advanced technologies deployed by financial institutions post-COVID — like AI and the Internet of Things — will determine tomorrow's winners.
Banking’s Interest in Conversational AI Jumps During COVID Lockdowns
BofA's Erica leads the pack, but chatbot and voice banking are not just for megabanks. Community institutions are getting in.
Creating Better CX in Banking Requires More Focus on Personalization
Data-driven approaches to developing new ways to serve the needs of individual consumers can ensure survival of banks and credit unions.
Banks & Credit Unions Must Get Serious About Marketing Automation Now
Personalized marketing is no longer optional, but the only way banks and credit unions can pull it off is with an automation platform.
