7 Essentials of Digital Banking Transformation Success
The pandemic increased the importance of digital transformation. Financial institutions must move forward aggressively to
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
‘Trigger Marketing’ Hits Banking Prospects at Life’s Crossroads
It’s not just who your financial institution knows, but what you know and when you act that sells the right product when people need
How COVID Is Reshaping the Way Financial Marketers Target Consumers
Age may no longer be the most important shaper of marketing decisions. 'Millennials,' 'Gen Z,' et al may be secondary to pandemic
Digital Transformation Success Elusive For Financial Institutions
The DBR finds while banks know the importance of digital transformation, many still have not implemented the required
How Financial Institutions Must Resolve Internal Squabbles Over Data
Making tomorrow's superior banking tech like chatbots and voice assistants function properly hinges on better use of customer
Intuit Muscles into Banking with AI-Powered Primary Checking Account
QuickBooks Cash Account, with Green Dot as partner, will build on the software company's existing base of five million small
7 Ways AI Will Transform Your Bank into What Consumers Really Need
Better digital CX at financial institutions demands continual improvement. Human thought can't keep up, but artificial intelligence
Data Critical for Retail Bankers as Digitization Increases
Consumers demand increasing agility and personalization out of mobile and other offerings. Data analytics can help banks
Data and AI Must Play Bigger Role in Financial Marketers’ Growth Strategies
Research from the Digital Banking Report finds that financial institutions aren't using data and analytics effectively for
Greater Acceptance of AI Translates to Lower Satisfaction Levels
Consumers expect more benefits than they're getting from the technology. Key for financial institutions is to humanize the AI
Are Today’s Banks Prepared To Deploy Tomorrow’s Technologies?
Advanced technologies deployed by financial institutions post-COVID — like AI and the Internet of Things — will determine tomorrow's
Banking’s Interest in Conversational AI Jumps During COVID Lockdowns
BofA's Erica leads the pack, but chatbot and voice banking are not just for megabanks. Community institutions are getting
Creating Better CX in Banking Requires More Focus on Personalization
Data-driven approaches to developing new ways to serve the needs of individual consumers can ensure survival of banks and credit
Banks & Credit Unions Must Get Serious About Marketing Automation Now
Personalized marketing is no longer optional, but the only way banks and credit unions can pull it off is with an automation
Banking Execs Say AI Will Separate Winners From Losers
Increased acceptance of data sharing by consumers (thanks to Netflix) enables banks and credit unions to ramp up artificial intelligence
Chatbots to the Rescue: How Conversational AI Will Save Call Centers
The pandemic has placed tremendous pressure on call centers, forcing banking providers to pursue more 'natural language'
How Algorithms Will Reshape the Entire Banking Landscape
'Self-driving' banking will increasingly become the norm for consumers and businesses as AI-powered apps handle financial decision
4 Ways Financial Marketers Can Use Data to Exceed Profit Expectations
Data is the make or break factor for banks and credit unions. Inefficient tools and poor communication will block the way if not
Every Banking Brand Has a Story, But Marketers Must Tell Them Better
Storyteller Matt Luhn learned his craft at Pixar but also created leading-edge commercials. He has lessons for banks and credit
Rethinking Financial Services with Artificial Intelligence Tools
AI should tailor what institutions offer to the needs of everyone they serve, instead of forcing them into traditional molds more
Raising Deposits Amid Coronavirus Rate-Slashing and Stock Volatility
As a safety quest intersects Fed rate cuts, financial institutions must protect and grow share. Here's how to compete without overpaying.
Artificial Intelligence Could Make Bank Overdraft Fees Obsolete
Fintech and neobank competition will end this nuisance charge sooner rather than later. Why not find a way to improve customer