The Ultimate Customer Engagement Playbook in Banking
Financial institutions must use data, analytics, machine learning and new technologies to understand and build engagement with customers.
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Financial institutions must use data, analytics, machine learning and new technologies to understand and build engagement with customers.
The payments battle grows hotter as it ranges from mobile technology to digital currency to invisible payments via the internet of things.
Turning existing customers into primary accounts is a key goal for financial institutions — largely unmet. It requires a new data framework.
The 'cost of funds' metric under-reports revenue for checking accounts and especially for rewards checking. There is a better measure.
The future of the banking industry relies on advanced data analytics, says Segmint's Nate Shahan, but few banks are applying it correctly.
Data and AI in banking will improve back-office systems, decisioning, customer engagement, and financial institutions' operating model.
Back office operations impact efficiency and innovation. Automating finance and accounting departments in particular brings big benefits.
Small institutions now have an edge — if they update their business model. Five traits mark the successful bank and point the way forward.
Many of the skills that Olympic champions possess are the same skills that can help banks and credit unions be successful.
Every bank is wrangling technology to help them be innovative. Here's an inside look at how Chase tackles digital with a unique strategy.
The ability to share deep insights across the organization is seen as essential for successful digital banking transformation.
2022 looks to be a turning point for the industry amid the rise of platform business models, ecosystems, AI and end-to-end digitization.
PwC’s Industry Cloud for Banking helps deliver personalized products and services that today’s customers expect.
PwC’s Industry Cloud for Banking applies our deep industry knowledge to your specific business needs
The fast-growing freelance worker market could be a boon for financial institutions, but so far has been largely untapped by the industry.
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.
It may take years for the U.S. to fully embrace open banking, even though consumers routinely link third-party apps to their bank accounts.
The 'Great Resignation' is an ongoing challenge. Here's how banks and credit unions can insulate their call centers from the staff shortfall.
Financial institutions are scrambling to jump on the artificial intelligence bandwagon. But before you leap, get your data in order.
The financial institutions that will win in an open banking environment are already planning now and overhauling legacy IT infrastructure.
Consumers are flocking to fintech apps, but have little awareness of how these mobile solutions use their personal information.
Financial marketers, under pressure to keep costs low, often end up with misleading results. Here are four research mistakes to avoid.
'We need to do AI' is not a plan. Artificial intelligence can be critical to solving banking challenges, but they must be clear first.
With the future still undefined, banks need to rethink business models and be prepared for a permanent hybrid work environment.
Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.
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83% of FI leaders agree investing in AI is essential for 2024 but how you leverage AI is instrumental in success and meeting customer expectations.
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