Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Identity Fraud is a Customer Experience Opportunity
As financial institutions invest more in new technologies, they must also keep an eye on identify fraud and the solutions on the market to mitigate the risks, says TransUnion's senior director of global identity and fraud Chad Gluff.
How Banks Can Shed Light on the ‘Black Box’ of AI Decision-Making
The competitive pressure for banks to increase use of AI is running smack into growing pushback over model bias. 'Explainable AI' can help.
5 Myths About Customer Centricity in Banking
Without the right data and analytics tools — and a strategy for using them — 'customer-centric' will only be words.
From Personalization to Profits in Banking
Personalization is a key strategic priority for any financial institution wanting to distinguish themselves from other banks and fintech competitors. Jim Stapleton, senior vice president of Epsilon explains what goes into it.
Chatbots’ Future in Banking: Supporting Employees And Improving CX
More nuanced now, thanks to AI advances, chatbots increasingly work in concert with humans to serve customers and even train employees.
4 Ways Conversational Banking Boosts Your Bottom Line
Relying too much on chatbots for online conversations frustrates customers. A hybrid approach integrates AI technology with human input.
WeBank: A Model for the Future of Digital Banking
WeBank has over 300 million customers and 2.7 million small business banking with it. It's attracted customers through its use of AI, blockchain, big data, cloud computing and more, says chief information officer Henry Ma.
Strategies for Banks to Withstand an Economic Downturn
There's a strong chance that there will be a recession this year, but it also presents a key opportunity for banks and credit unions to become more competitive, says Cornerstone Advisors' chief research officer Ron Shevlin.
The Hidden Risks of Artificial Intelligence in Bank Marketing
Many banking technologies leverage artificial intelligence and machine learning, but not knowing what's inside the black box can be risky.
The Complex Relationship Between Chatbots and Bank Call Centers
Chatbots can reduce bank call center workloads, but wrong ideas about the typical makeup of call and chat traffic leads to poor results.
AI Can Help Banks Provide Better Service to Credit & Debit Cardholders
Cardholders want timely insights into their spending habits. Unclear and misleading data gets in the way. Here's how to overcome that.
Banking on the Metaverse
The concept of the metaverse has been around for decades, but it's finally gaining a foothold as a reality, especially in banking. Ray Wang, founder and chairman of Constellation Research explains why.
Banks Failing to Use Data Analytics to Build Customer Loyalty
Personalization strategies not only support improved results in customer acquisition and cross-selling. They are now a basic expectation.
AI in Banking: Top Priorities for 2022 (And Beyond)
Tapping AI's banking potential has barely begun, but its impact on CX, operational efficiencies, and lending will be profound.
Banks Are Digging Deeper into Potential of Artificial Intelligence
Personalization of banking services isn't a one-time event. It's a continuous process that only AI can deliver consistently.
Why Bank Martech Platforms Need a First-Party Data Identity Foundation
Bank marketers considering decision engines to deliver personalized CX must understand they are just one part of a modern marketing stack.
How Banks Can Capitalize on Their Data to Stay Competitive
Fintech competitors are grabbing wallet share. It’s critical banks mine first-party transaction data to retain customer relationships.
Using Data to Acquire, Engage and Retain Banking Customers
Consumers want personalized, tailored products that work for them and provide them with the insights they need to succeed. Joe Welu, founder and CEO of Total Expert walks banks through how to offer customer what they want.
Banks Are Overlooking Big Opportunities in Open Banking
Open banking — and open finance even more so — is the key to creating personalized banking experiences and driving financial innovation.
Can Artificial Intelligence Jeopardize Banks’ Loan Growth?
A modern AI-supported loan platform can help community banks be competitive and grow, but requires care in deciding which features to use.
Webinar: Unlock Client Data to Drive Marketing ROI
Experts from Amperity and Microsoft explain why a customer data platform is at the heart of the most cutting edge digital banking programs.
Digital IDs Become More Critical as Online & Mobile Banking Dominate
Rising fraud undermines trust and threatens digital banking progress. Fighting back demands finding the right identity solution.
