The Gig Economy: How Banks Can Find Hidden Revenue Opportunities
The fast-growing freelance worker market could be a boon for financial institutions, but so far has been largely untapped by the
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Why Financial Marketers Should Focus on Customer Loyalty in 2022
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first
Data Reveals People Don’t Trust Open Banking or Fintechs, But Use Both
It may take years for the U.S. to fully embrace open banking, even though consumers routinely link third-party apps to their bank
AI Technology Can Assist Financial Institutions with Staffing Shortages
The 'Great Resignation' is an ongoing challenge. Here's how banks and credit unions can insulate their call centers from the staff
The Roadmap for Changing AI from Banking Buzzword to Real Action
Financial institutions are scrambling to jump on the artificial intelligence bandwagon. But before you leap, get your data in order.
Just How ‘Open’ Will Banking Become in 2022?
The financial institutions that will win in an open banking environment are already planning now and overhauling legacy IT infrastructure.
Consumers’ Woeful Lack of Knowledge About Data Sharing Could Hurt Banks
Consumers are flocking to fintech apps, but have little awareness of how these mobile solutions use their personal
Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why)
Financial marketers, under pressure to keep costs low, often end up with misleading results. Here are four research mistakes to
For AI to Pay Off, Financial Institutions Must Avoid ‘Shiny Object Syndrome’
'We need to do AI' is not a plan. Artificial intelligence can be critical to solving banking challenges, but they must be clear
The Future of Banking When a ‘New Normal’ Has Yet to be Defined
With the future still undefined, banks need to rethink business models and be prepared for a permanent hybrid work
Banking’s Role in the Rapidly Growing ‘Internet of Things’ World
Embedded banking and IoT is leading to a 'Thing Economy' where smart devices autonomously transact and engage in commerce.
Financial Marketers Reveal Top Priorities for the Year Ahead
Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with
The Future of Conversational AI in Banking
Chatbots, with some exceptions, still don't have widespread utility. But the trend points to greater integration of AI in people's
One Key Martech Tool Financial Marketers Should Use to Leverage Data
Customer data platforms can transform how financial institutions run marketing campaigns. Here's how CDPs work and the benefits they
Data Mastery: The Growing Digital Divide in Financial Marketing
The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to
Digital Banking Transformation to Focus on Channels & Analytics in 2022
Banks and credit unions will need to modernize back-office processes to complete the journey to becoming digital-first
Six AI and Big Data Trends in Banking for 2022
What financial institutions need to know to create the kind of consumer experience that provides a competitive edge.
CFPB Cracks Down on Big Techs’ Consumer Payment Data Practices
Amazon, Apple, Facebook, Google, PayPal and Square must turn over payment system plans to the regulator and answer detailed questions.
Digital Banking Disruption Has Only Just Begun
Financial institutions anticipating ongoing disruption will be better prepared for future challenges and competitive
Four Hazardous Branding Traps Financial Institutions Step Into
Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar
Data Sharing Partnerships Give a Big Boost to Open Banking
Moves involving Plaid and Q2, and Envestnet Yodlee and TD Bank will boost adoption of fintech data sharing by banks and credit
People Love Digital Banking, But Will They Surrender All Their Data?
The shift to an online landscape revolutionized banking. The industry is evolving how it shares data but consumers aren't