Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with
Chatbots, with some exceptions, still don't have widespread utility. But the trend points to greater integration of AI in people's
Customer data platforms can transform how financial institutions run marketing campaigns. Here's how CDPs work and the benefits they
The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to
Banks and credit unions will need to modernize back-office processes to complete the journey to becoming digital-first
What financial institutions need to know to create the kind of consumer experience that provides a competitive edge.
Amazon, Apple, Facebook, Google, PayPal and Square must turn over payment system plans to the regulator and answer detailed questions.
Financial institutions anticipating ongoing disruption will be better prepared for future challenges and competitive
Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar
Moves involving Plaid and Q2, and Envestnet Yodlee and TD Bank will boost adoption of fintech data sharing by banks and credit
The shift to an online landscape revolutionized banking. The industry is evolving how it shares data but consumers aren't
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and
There are four key considerations financial marketers should evaluate before selecting a data partner for campaign
Senior execs at the data aggregator reveal the strategy behind moves to cooperate with banks, and the impact of an open-finance
To survive, banks and credit unions must build the digital infrastructure and competitive mindset that can make an organization
Successful digital banking transformation requires prioritizing what is needed today against what's required for the
In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer
187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data
As the world becomes more digital, fraudulent activity will continue to skyrocket. Proactive steps can help prevent financial havoc.
The key to gaining and retaining customers is treating them like people, who each have unique preferences on how they want to
It's taken over ten years, but the CFPB may help consumers gain the right to access — and share — all their own financial data.
The key to digital banking survival will be the ability to transform to a new digital reality with a foundation of data and