Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Personalization, cybersecurity and artificial intelligence are just a few use cases for quantum computing that Truist and IBM will research.
Supporting Customer Journeys With Data, AI and Better Engagement
David Feuer of Galileo shares why building an end-to-end digital platform can support customer journeys from the inside-out, delivering contextual solutions in real-time supported by data and analytics.
Use of .bank Domain on the Rise to Counter Phishing
Lookalike domains are getting more sophisticated and often trick consumers into sharing personal information. But a growing number of banks are switching from .com to .bank to thwart cyberthieves.
Think Big, Start Small, and Act Quickly with Applied Intelligence
Darryl Knopp at FICO discusses the current state of personalization in banking and how organizations can use applied intelligence systems to improve experiences, engagement and loyalty.
New Business Models and Growth Opportunities in Banking
Banks of all sizes are reinventing themselves by digitally transforming every part of their business with technology, data, automation, and AI, says Accenture's Michael Abbott. How do they break down the internal silos?
Webinar: Enhancing The Customer Journey with Data-Driven Personalization
Learn how leading banks are approaching personalization, using data, and tactical examples of effective touchpoints in the customer lifecycle.
Webinar: How Visions FCU is Using AI and Big Data to Humanize Digital
Visions FCU's Tom Novak, talks through how his institution achieved this digital success through their partnership with Finalytics.ai.
Explainer: What Bankers Should Know About Google’s Helpful Content Update
How could Google’s latest update to its algorithm impact banks and their websites? Here’s a crash course on its “helpful content” update.
Great Customer Experience Requires a Great Decision Intelligence Platform
Decision management platforms combine the power of analytics and artificial intelligence to enable smarter banking decisions at scale.
What is the Potential of ChatGPT in Banking?
Conversational AI could be shaping the future of banking — both operationally and through the customer experience — says Microsoft's chief data scientist Charles Morris.
Webinar: Insights for Adapting Your Acquisition Marketing During Economic Volatility
Learn how successful financial service marketers are leveraging that data to create customer-first strategies that drive acquisition growth.
Global Trends That Will Disrupt Finance in 2023
What are the top retail banking trends for financial institutions to keep an eye on in 2023? Editor-in-chief and publisher of Fintech Finance Magazine Ali Paterson has what banks need to know.
The Power of Data Democratization in Banking
Banking organizations are using technology to break down data silos, improve data quality, and deliver insights for a broader array of staff.
Banking Must Partner for Digital Banking Transformation Success
In order to succeed in digital banking, financial institutions will have to partner with third-party fintechs, says vice president of digital experience at Citadel Credit Union, Courtney Rowan.
Our ChatGPT Interview Shows AI Future in Banking Is Scary-Good
ChatGPT, the artificial intelligence chatbot, impressed us in a discussion about its abilities and its perspectives on the future of banking.
Data Drives the Future of Branch + Digital Distribution in Banking
Branch networks are growing less prominent, but they're just as critical as ever. Adrenaline's CEO Gina Bleedorn says with data and analytics, banks can determine the right mix of flagships, self-service locations, and everything in between.
Ad Campaign Uses Segmentation to Fuel Big Loan Jump
Does customer segmentation work? Apparently so — a 240% lift in loans won over this financial institution in Washington state.
Digging Into KeyBank’s Conversational AI Strategy
The regional bank is using a test-and-learn approach with its new digital assistant, which has already improved contact center efficiency.
The Four Myths of Marketing Analytics Platforms Hindering Bankers
Choosing an analytics platform is a big decision, and it's hard to see through vendor marketing messages. Here's what to look out for.
Using AI to Maximize Customer Personalization
If banks can provide strong AI-based personalization solutions, they will win customers over from digital banks — for good, says Coveo's senior product marketing manager Devin Poole.
7 Retail Banking Challenges and Key Data Strategies to Meet Them
Issues range from the sagging mortgage market to ongoing BNPL growth to banks and credit unions being data rich and information poor.
How Engaged Employees Improve Banking’s Customer Experience
Technology tools like crowdsourced innovation ideas and artificial intelligence create opportunities to push bank service to the next level.
Conquering the ‘Last Mile’ of Data and Analytics Transformation
There's a "last mile" of data utilization that banks and credit unions are failing to finish. This can make data investments pointless, says Segmint's senior sales engineer Greg Spencer.
