Financial Marketers Reveal Top Priorities for the Year Ahead
Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
The Future of Conversational AI in Banking
Chatbots, with some exceptions, still don't have widespread utility. But the trend points to greater integration of AI in people's
One Key Martech Tool Financial Marketers Should Use to Leverage Data
Customer data platforms can transform how financial institutions run marketing campaigns. Here's how CDPs work and the benefits they
Data Mastery: The Growing Digital Divide in Financial Marketing
The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to
Digital Banking Transformation to Focus on Channels & Analytics in 2022
Banks and credit unions will need to modernize back-office processes to complete the journey to becoming digital-first
Six AI and Big Data Trends in Banking for 2022
What financial institutions need to know to create the kind of consumer experience that provides a competitive edge.
CFPB Cracks Down on Big Techs’ Consumer Payment Data Practices
Amazon, Apple, Facebook, Google, PayPal and Square must turn over payment system plans to the regulator and answer detailed questions.
Digital Banking Disruption Has Only Just Begun
Financial institutions anticipating ongoing disruption will be better prepared for future challenges and competitive
Four Hazardous Branding Traps Financial Institutions Step Into
Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar
Data Sharing Partnerships Give a Big Boost to Open Banking
Moves involving Plaid and Q2, and Envestnet Yodlee and TD Bank will boost adoption of fintech data sharing by banks and credit
People Love Digital Banking, But Will They Surrender All Their Data?
The shift to an online landscape revolutionized banking. The industry is evolving how it shares data but consumers aren't
Machine-Driven Marketing: The Future of Ethical AI and Digital Banking
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and
Does Your Financial Institution Have the Right Data Partner?
There are four key considerations financial marketers should evaluate before selecting a data partner for campaign
What’s Next for Plaid’s Complex Relationship With Financial Institutions?
Senior execs at the data aggregator reveal the strategy behind moves to cooperate with banks, and the impact of an open-finance
How Banks May Become Irrelevant in Next Decade
To survive, banks and credit unions must build the digital infrastructure and competitive mindset that can make an organization
Executing What’s Possible With Digital Banking Transformation
Successful digital banking transformation requires prioritizing what is needed today against what's required for the
Banking Needs To Prepare For Marketing’s Data Arms Race
In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer
This Small Bank Says Its Brand Will Succeed Where Chase Failed
187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data
3 Ways to Keep Data Fraud From Sabotaging Digital Banking CX
As the world becomes more digital, fraudulent activity will continue to skyrocket. Proactive steps can help prevent financial havoc.
Are You a ‘Human First’ Financial Institution?
The key to gaining and retaining customers is treating them like people, who each have unique preferences on how they want to
CFPB Data Sharing Rule Could Undermine Financial Institutions
It's taken over ten years, but the CFPB may help consumers gain the right to access — and share — all their own financial data.
The 6-Step Survival Guide to Digital Banking Transformation
The key to digital banking survival will be the ability to transform to a new digital reality with a foundation of data and