Four Hazardous Branding Traps Financial Institutions Step Into
Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Data Sharing Partnerships Give a Big Boost to Open Banking
Moves involving Plaid and Q2, and Envestnet Yodlee and TD Bank will boost adoption of fintech data sharing by banks and credit unions.
People Love Digital Banking, But Will They Surrender All Their Data?
The shift to an online landscape revolutionized banking. The industry is evolving how it shares data but consumers aren't prepared.
Machine-Driven Marketing: The Future of Ethical AI and Digital Banking
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.
Does Your Financial Institution Have the Right Data Partner?
There are four key considerations financial marketers should evaluate before selecting a data partner for campaign measurement.
What’s Next for Plaid’s Complex Relationship With Financial Institutions?
Senior execs at the data aggregator reveal the strategy behind moves to cooperate with banks, and the impact of an open-finance future.
How Banks May Become Irrelevant in Next Decade
To survive, banks and credit unions must build the digital infrastructure and competitive mindset that can make an organization future-ready.
Executing What’s Possible With Digital Banking Transformation
Successful digital banking transformation requires prioritizing what is needed today against what's required for the future.
Banking Needs To Prepare For Marketing’s Data Arms Race
In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional.
This Small Bank Says Its Brand Will Succeed Where Chase Failed
187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data analytics.
3 Ways to Keep Data Fraud From Sabotaging Digital Banking CX
As the world becomes more digital, fraudulent activity will continue to skyrocket. Proactive steps can help prevent financial havoc.
Are You a ‘Human First’ Financial Institution?
The key to gaining and retaining customers is treating them like people, who each have unique preferences on how they want to bank.
CFPB Data Sharing Rule Could Undermine Financial Institutions
It's taken over ten years, but the CFPB may help consumers gain the right to access — and share — all their own financial data.
The 6-Step Survival Guide to Digital Banking Transformation
The key to digital banking survival will be the ability to transform to a new digital reality with a foundation of data and analytics.
Fears Preventing Financial Executives from Adopting Cloud Tech
Two concerns consistently crop up among banks and credit unions – both legitimate. Here is a measured approach to addressing them.
5 Ways Banks & Credit Unions Can Strengthen Their Data Capabilities
Effective use of data to enhance customer experience and sales still eludes most financial institutions, but is increasingly within reach.
4 Segmentation Strategies to Improve People’s Financial Health
Understanding someone's financial mindset means more than typing them by generation or sorting them by assets.
The Advantages of Cloud Computing in Banking Are Undeniable
Migration to the cloud allows banks to improve the customer experience, reduce costs, mitigate risks, and increase business agility.
Building an Intelligent Bank is No Longer Optional
More than ever, banks need to accelerate digital transformation with data, applied analytics, cloud solutions and 5G functionality.
How ‘Intent Signaling’ Lets Financial Marketers Fully Leverage Data
Using intent-based marketing improves the ability of banks and credit unions to make relevant offers in real time to likely prospects.
7 Operations Weak Spots That Hamstring Banks’ Digital Progress
To keep up with what’s happening on the outside with technology and consumers, banks and credit unions must rethink what’s happening inside.
Study: Banks’ Mobile Apps Could Leak People’s Private Financial Data
Digital access became a mainstay during Covid, but the price going forward is more care by financial institutions (and app users).
