Articles about checking accounts and how banking providers grow deposits, including topics like digital account opening, debit cards, overdrafts and fee income.
Expanded cashback and rate incentives aim to lure new customers and build deposits at manageable cost.
As a Deposit Strategy, ‘New Money Only’ Rate Offers Are a Poison Pill
Banks and credit unions looking to attract and retain deposits have better options than 'new money only' rate offers that undermine longstanding relationships.
Are Your Customers As Nervous About Their Deposits As This Gallup Survey Suggests?
A Gallup poll found that half of American consumers are concerned about the safety of their deposits in the bank. But there's more to it.
Webinar: How to Raise $100M in Core Deposits in < 90 Days
Learn the impact of aligning data, marketing, sales, and CX, and how consumer expectations are rising as our world becomes digital-first.
The Toaster Effect: Free Gifts Can Boost New Account Openings by 15% or More
What free gifts are helping banks and credit unions attract new checking accounts these days? Here's a gallery of giveaways from across the country.
Deposit Stability Matters More Than Low-Cost Money Now
Cheap deposits? That would be great — but being able to hold onto deposits takes higher priority now for financial institutions.
In the Battle for Direct-Deposit Relationships, New Technology Is a Game Changer
With switching so frictionless, banks and credit unions can no longer rely on inertia or inconvenience to keep direct-deposit relationships.
Webinar: Preparing to Survive the Storm of Delinquent Accounts
In the first three months of 2023, some credit unions and community banks have seen their delinquency rate increase up to 3x.
Deposit Competition Is On, But Should CDs Still Be the Go-To?
Banks and credit unions are vying for consumer deposits and the heated competition is likely to rage on for years.
Deposit Armageddon or Opportunity? How Banks Can Thrive In A Rate War
Financial institutions must use relationship banking to retain depositors now. Relationships are the antidote to price competition.
Bill Pay: How to Revive Digital Banking’s Neglected Product
Online bill payments are rising. Banks and credit unions should make this service — which drives loyalty — central to customer interactions.
Now’s the Time to Pick Battles with Fintech Challengers
Challenger and digital-only banks are offering higher yields on savings and deposit accounts, which is proving to be painful for traditional financial institutions. Here's how legacy banks can get ahead, says Kasasa's executive strategist Ryan Walker.
Why Retail Bankers Should Think Twice Before Repricing CDs
High-yield reward checking accounts that have a cost-of-funds discount built in could prove to be a key strategy for rising rates.
Can Banks Hang On to Low-Cost Deposits as Rates Rise?
It's possible to avoid engaging in a rate war to retain deposits as competition gets fierce, and one community bank offers proof.
One Credit Union Axes All Fees: Bold Strategy or Big Mistake?
This credit union is making a huge gamble axing fees based on a deep analysis of its customer data. Here's why the CEO believes it'll win.
Should Banks Kill Sign-On Bonuses for New Checking Accounts?
Cash onboarding bonuses are popular at big banks like Chase. But experts advise caution for most financial institutions. Here's why.
Is Your Bank’s Overdraft Strategy Letting You Down?
With nonsufficient funds fees under pressure, what strategies are helping community banks grow fee income in consumer-friendly ways?
How Banks Should Fix Their Poor Digital Onboarding Experience
Friction leads to high abandonment. One way banks and credit unions can improve digital onboarding is to streamline the experience.
Should Banks Replace Annoying Fees With a Subscription Model?
The modern consumer doesn't like fees, but they'll sign up for multiple digital subscriptions. Should banks and credit unions follow suit?
Banking’s Big Noninterest Income Problem and How to Deal With It
Three major factors are driving down noninterest income for banks and credit unions. Understanding them is key to managing their impact.
How Smart Banks Are Retooling Overdraft Fees to Stay Competitive
Hefty bank overdraft and NSF fees are on the way out, leaving community banks and credit unions scrambling. Here is how some are pivoting.
Checking Account Benchmarks: Comparing BofA, Chase, Citi & Wells Fargo
This guide to the free checking accounts of Bank of America, Chase, Citibank and Wells Fargo is a competitive resource for other banks.
Solutions for Banks Confronting the Loss of Overdraft Fees
Big changes to NSF and overdraft fees put community and regional banks in a tough spot, impacting both revenue and technology budgets.
