Artificial Intelligence: The Financial Marketer’s Secret Weapon
AI should be a top priority for financial institutions that wish to improve marketing effectiveness and customer experience.
The latest news about banking technology trends and the IT investments banking execs are making in new digital banking technologies, the cloud, and innovative software solutions.
With new customer service mandates coming from the CFPB, financial institutions must provide easy access to live agents and disclose use of AI to improve service quality.
AI should be a top priority for financial institutions that wish to improve marketing effectiveness and customer experience.
The accelerating pace of technological change is the best opportunity and biggest challenge in the financial services ecosystem today.
Innovation in Retail Banking Report 2018 found that financial players need to focus on changes in products, platforms and channel use.
Most consumers aren't using mobile banking apps, and surprisingly few use tools like mobile deposits, despite their ease and convenience.
Here's how a community bank in Kansas City is partnering with fintechs, simplifying its products and processes, and expanding nationally.
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The future of banking is more becoming more clear, with the use of data for personalization and engagement being the key to success.
One trait is: They don't "embrace failure," they embrace learning. All five traits flow from using a circular development process.
People may prefer dealing with humans for now, but chatbots could become their first choice as the technology quickly improves.
Here's what financial institutions can learn from the experience of other banks and credit unions who have pioneered mobile video banking solutions.
Banking providers that deliver timely, relevant and personalized messages will build loyalty and enjoy stronger revenue growth.
New tech must go beyond cost savings solutions, achieving scale and driving value through increased revenues and customer satisfaction.
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The banking industry’s mad scramble to implement advanced AI tools is stifling the development of simpler solutions that consumers actually want.
The intense pressure facing banking providers today is similar to the forces that killed dominant players in other industries when they failed to innovate fast enough.
Future banking ecosystems will require the use of open API data and advanced analytics to provide an expanded array of financial solutions.
Banks must tell a story. Using video is one of the most effective storytelling mediums available to financial marketers.
Banking is increasing investments in digital tech, data security and AI to meet increasing expectations and new government regulations.
Four out of five financial institutions either offer video banking or plan to with online video catching up with in-branch video banking.
If AI lives up to its potential — and consumers become more comfortable with it — banks could add over $1 trillion to balance sheets.
Chatbots provide banking the ability to use data, analytics and machine learning to deliver personalized advice and solutions.
Traditional banks must build trust and develop strong communication with fintech partners to keep everyone on the same strategic page.
Open banking APIs are the foundation of future digital banking development, with several myths needing to be exposed.
Discover everything your brand needs to know before you throw your hat in the arena.
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