Brunswick Employees To Become ‘Port City Credit Union’

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Brunswick Employees Federal Credit Union says it will become Port City Federal Credit Union in its monthly newsletter.

The name ‘Port City’ is a common reference to the city of Muskegon on the eastern banks of Lake Michigan where the credit union is based.

The $20 million credit union says it is changing its name to support the county-wide community charter it recently received, although they may have been given a mandate from Brunswick, a company best known for their billiards equipment.

The name change comes with a new tagline: “Your Community Credit Union.”

The change reflects a continuing trend where the historical ties between well-known brands and their credit unions are being severed, presumably to protect the integrity of the parent brand.

If that’s the case, then we should expect a similar announcement from Brunswick’s other credit union soon, also named Brunswick Employees’ Credit Union with $7 million in assets and about 1,300 members.

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