Inside Citizens Bank’s Growing ‘Buy Now, Pay Later’ Strategy
As inflationary realities, worries about recession, and potential regulation for fintech BNPL firms increase, Citizens Pay keeps growing.
As inflationary realities, worries about recession, and potential regulation for fintech BNPL firms increase, Citizens Pay keeps growing.
Merchants' desire to improve customer experience could produce winners and losers among banking payments providers.
In an inflationary economy financial marketers must pivot to thought leadership on social media instead of just hawking products.
Providing supportive content for stressed consumers can be as important as adjusting deposit pricing. Here's what bank marketers are doing.
Sweeping payment-trends study confirms preeminence of mobile money everywhere retail purchases are made. Real-time payments are also surging.
Moving traditional banking to the blockchain is inevitable, some believe, but is complicated by Washington's scrutiny of crypto.
Apple Wallet, Apple Pay, Apple Card, Apple Cash and more on the way. Suddenly the iPhone looks a lot like a lean, mean banking competitor.
Borrowing on credit cards and personal loans kicks up as people seek to deal with rising prices. Is a sharp rise in delinquencies coming?
Drowning people in emails and text messages will drive them crazy. Centralizing control of digital marketing and personalization is a must.
Here's what marketers can learn from Ally's communications strategy amid rising interest rates, soaring inflation and a looming recession.
Inflation, recession, stagflation — nothing in the offing is going to help people get into homes and lenders to book mortgages.
Apple Pay has enjoyed exclusive access to iPhone payments, enabling it to charge banks and credit unions whose customers upload their cards.
Learn how to enhance your brand’s local visibility, generate more leads, and attract more customers, all while adhering to industry regulations and compliance.
Read More about The Power of Localized Marketing in Financial Services
McKinsey: Shift to digital works only when mobile becomes ultra-convenient for service, giving branches the job of people helping people.
Is U.S. in for a recession due to rate hikes to halt inflation? Top bankers tread a fine line between minimizing risk and preparing for it.
Tailoring loan & deposit products to the medical community brings digital banking to a huge niche market with affinity group characteristics.
Consumers want it all, but because no banking provider can match that expectation, here are the most important banking app features to have.
Banks that partner with retailers and other sellers to become their invisible financial channel can pick up new customers and loan growth.
Tapping into tribes' need for better benefits distribution and streamlined payments gives Totem a potentially recession-resistant niche.
Battle lines are being drawn between banks and fintechs over development of CBDCs. Here's the latest in this critical payments trend.
Gartner study overturns accepted 'truths' about offline, search and SEO marketing. Bank marketers must be ready to make changes quickly.
'Innovation theater' in fintech labs is giving way to applications that will help banks better meet customer needs.
Almost overnight mortgage lending has become a different proposition. Altered housing economics is forcing changes in marketing strategies.
Offering aggressive financial marketing strategies custom-built for leaders looking to redefine industry norms and establish market dominance.