Truist Plays ‘Long Game’ with Gamified Mobile App to Boost Deposits
Truist is gamifying savings and financial education to encourage improvement on both fronts. Here’s the plan for its 'Long Game' mobile app.
Articles by Steve Cocheo
Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign
An Oscar-winning documentary filmmaker shows relationships Huntington bankers have with real customers they’ve helped in advertising campaign.
TD Bank’s No-Interest Credit Card: Niche Product or Trendsetter?
Just as credit card rates hit a record high, here comes TD Clear, the first U.S. credit card that charges no interest and no late fees.
What Does It Take to Attract Deposits with a Digital-Only Bank Brand?
Great customer service is key for direct banks and neobanks, but they often fall short. This creates an opening for traditional players that launch digital brands.
JPMorgan Chase’s Jamie Dimon: What It Takes to Be an Effective Banking Leader
Dimon torpedoes conventional thinking about bank leadership — and reveals when he'll know it's time to go.
JPMorgan Chase Defends Contrarian Branch Strategy as Deposit-Gathering Machine
Startling data shared at investor day shows why the nation’s biggest bank loves both bricks and clicks. Next test: How Chase absorbs First Republic.
Inflation Is Changing People’s Money Habits: 7 Studies Show the Trends
Inflation is wearing on consumers, who are buying groceries on buy now, pay later plans & hiding cash in the fridge. Yet small splurges rise.
What Bankers Need to Know About Higher Credit Card Spending & Consumer Debt
For the first time in 40 years, banks must factor sustained inflation into their consumer credit strategy.
Personal Loans Are a Growth Area with Cross-Sell Opportunities
Fintechs cultivate personal loan borrowers as long-term banking prospects. Can banks and credit unions compete?
How Credit Card Issuers Are Tackling Application Abandonment
Getting consumers interested in a credit card is only part of the battle. The application process is a whole other challenge.
A Bright Future for BNPL Is in the (Bank) Cards
Buy now, pay later plans from the Klarnas of fintech introduced many online buyers to installment payments, but banks are poised to move in.
‘Yelp’ for Bank Technology: Inside a New Database for Vetting Tech Vendors
How banks and credit unions can streamline the vetting process when shopping for new technology from fintechs and other vendors.
Dentists and Vets Provide ‘Recession-Proof’ Loan Growth for Fifth Third
Fintech loan specialist Provide, now part of Fifth Third Bank, helps dentists and vets launch their own practices.
As Rates Rise, Strategic Questions for Banking Grow More Urgent
Cheap deposits made it easy for far too long. Now the banking industry needs to rethink how to foster growth and profitability.
Enthusiasm for Apple Savings Account High Among Millennials and Gen Z
Seven in 10 Apple Card holders and many who don’t yet have the card say they plan to open the high-yield savings account.
To Capitalize on Home Equity Opportunity, Go Beyond Credit Scores
Credit score ‘inflation’ has made some people seem like better risks than they are. Yet home equity promises loan growth.
Which Emerging Bank Technology Should You Consider? And Which Might Never Pay Off?
Forrester reviews low-code/no-code tech, natural language processing, the metaverse and Web3 as investments — but warns not to skip an essential step.
Apple Card’s Newly Launched Savings Account Is Another Brick in the Walled Garden
Deposits are a challenge for the banking industry, but Apple's savings account is a much bigger competitive threat than just funding.
BMO’s Digital Banking Goals: Solve Customer Problems and Generate Revenue
BMO Financial talks about its use of artificial intelligence, its activity on the gaming platform Twitch and more.
How Virtual Assistants Take Mobile Banking Apps to the Next Level
Why bother typing when artificial intelligence will help you navigate your mobile banking app? Though few banks offer this, more will soon.
How the ‘Paze’ Digital Wallet Aims to Win Over Merchants and Consumers
One way that Paze will differ from Apple Pay and other digital wallet competitors: It’s free for merchants.
Deposit Stability Matters More Than Low-Cost Money Now
Cheap deposits? That would be great — but being able to hold onto deposits takes higher priority now for financial institutions.
