Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

The key to competing in a world of super apps will be understanding customers and generating trust ... universally or on a segment-basis.

New digital savings account offerings are creating a shift in consumer attitudes and challenge the dominance of traditional banking brands.

The old way of developing products and services no longer works. Banks must search out learning opportunities through industry events.

Investing in digital banking transformation, especially during periods of economic uncertainty, is vital for banks fighting for survival.

Bank and credit union employees must be provided the encouragement, rewards and psychological safety for taking risks with new ideas.

To help customers navigate financial decisions, top-performing bank marketers must be able to extract — and act on — insights instantly.

Emerging technologies are transforming banking, presenting unprecedented opportunities for growth, innovation and customer engagement.

Q2 and Rocket Mortgage announce collaboration on a mortgage-as-a-service solution that integrates digital simplicity and human engagement.

Despite emphasis on data and the deployment of many artificial intelligence solutions, banking is far from achieving the full benefits of AI.

To be future-ready, it’s critical for financial institutions to remember core customers, leverage existing talent and have strong leadership.

Investment in marketing technology allows organizations to use data and insights across channels and throughout the entire customer journey.

WeBank uses data, artificial intelligence, cloud technology and the blockchain to grow customers and revenues at an unequalled pace.

The industry's big players have made massive investments in digital transformation, giving them the upper hand. But at what cost to banking?

Banks are not delivering the personalized solutions and advice expected by consumers during current challenging economic times.

Customers expect their bank to know them, provide easy and transparent services and to use data to anticipate their personalized needs.

Many bank tech companies try to sell the vision of what they can provide as opposed to a compartmentalized solution meeting a specific need.

Banks that invest in digital banking transformation and a skilled workforce will be prepared for times of economic uncertainty.

Customers who view their bank only in terms of efficient transactions are the least loyal and most likely to open a new account elsewhere.

Banks improving productivity and investing in strategic growth will emerge from an economic downturn more future-ready than the competition.

Banks must create an easy and efficient digital experience and differentiate their brand by using data and insights to increase engagement.

The metaverse will open doors for new business models. To maximize the value of the metaverse, banks must link the virtual to the real world.

Personalized, proactive experiences are what consumers want in banking. Data and analytics are ways to deliver, but progress lags badly.