Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

The experience banking provides must catch up to consumers' increasing expectations around digital delivery and service.

Banks are better positioned to generate positive results from innovation initiatives. But legacy cultures and processes impede progress.

To prevail, banks must use data and analytics to enhance distribution, product innovation, back-office efficiency and improved experiences.

As banking executives prioritize digital investments, there is no better place to start than with a new account opening process.

What does Goldman Sachs' abandonment of building a full digital bank signal to other fintech firms wanting to disrupt traditional banking?

Not only must legacy systems be upgraded, but operations, culture and leadership must be in sync. Use of data analytics is essential.

Legacy banks and fintech firms must adjust their business models to reflect the needs of consumers seeking partners for financial wellness.

The key to competing in a world of super apps will be understanding customers and generating trust ... universally or on a segment-basis.

New digital savings account offerings are creating a shift in consumer attitudes and challenge the dominance of traditional banking brands.

The old way of developing products and services no longer works. Banks must search out learning opportunities through industry events.

Investing in digital banking transformation, especially during periods of economic uncertainty, is vital for banks fighting for survival.

Bank and credit union employees must be provided the encouragement, rewards and psychological safety for taking risks with new ideas.

To help customers navigate financial decisions, top-performing bank marketers must be able to extract — and act on — insights instantly.

Emerging technologies are transforming banking, presenting unprecedented opportunities for growth, innovation and customer engagement.

Q2 and Rocket Mortgage announce collaboration on a mortgage-as-a-service solution that integrates digital simplicity and human engagement.

Despite emphasis on data and the deployment of many artificial intelligence solutions, banking is far from achieving the full benefits of AI.

To be future-ready, it’s critical for financial institutions to remember core customers, leverage existing talent and have strong leadership.

Investment in marketing technology allows organizations to use data and insights across channels and throughout the entire customer journey.

WeBank uses data, artificial intelligence, cloud technology and the blockchain to grow customers and revenues at an unequalled pace.

The industry's big players have made massive investments in digital transformation, giving them the upper hand. But at what cost to banking?

Banks are not delivering the personalized solutions and advice expected by consumers during current challenging economic times.

Customers expect their bank to know them, provide easy and transparent services and to use data to anticipate their personalized needs.