Jim Marous
Jim Marous is the co-publisher of The Financial Brand, host of the Banking Transformed, podcast and owner/CEO of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 200 reports in the digital archive available to subscribers.
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Right Offer, Right Time: The Future of Personalization is Contextual
Consumers want their financial institution to provide contextual recommendations to improve their financial wellness.
How Agentic AI Will Disrupt Retail Banking’s Future
Agentic AI will be the future of personalization and automation. Banks and credit unions must embrace this technology or be left behind.
Competitive Pressures Are Scrambling Retail Banks’ Priorities in 2025
While digital transformation tops priorities, 35% of institutions also plan to expand their branch networks. Here’s how leaders are navigating this strategic tension.
Why AI Agents May Be the Tech to Finally Deliver on Personalization
Consumers remain unimpressed with the personalization offered by banks, despite years of investment. AI agents may finally change all that.
Move Beyond Traditional Marketing to Embrace AI-Driven Personalization
Consumers expect contextual personalization across channels and in real-time. Olly Downs from Curinos discusses the opportunities and challenges of direct engagement.
The Future of Banking is Personal
Banks must create a personalized digital experience that differentiates their brand by using data and insights to increase engagement.
