Jim Marous
Jim Marous is the co-publisher of The Financial Brand, host of the Banking Transformed, podcast and owner/CEO of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 200 reports in the digital archive available to subscribers.
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Move Beyond Traditional Marketing to Embrace AI-Driven Personalization
Consumers expect contextual personalization across channels and in real-time. Olly Downs from Curinos discusses the opportunities and challenges of direct engagement.
The Future of Banking is Personal
Banks must create a personalized digital experience that differentiates their brand by using data and insights to increase engagement.
Relationship Fragmentation is Killing Loyalty: How Should Banks Respond?
While consumers generally like their primary financial institution, satisfaction no longer drives loyalty or even retention. How can banks retool to respond?
Nine Takeaways from Citi’s Deep Dive into Gen AI and Banking
Banking faces a ‘readiness gap’ between AI aspirations and deployment. Financial institutions must build strategies now to make banking more resilient.
The Importance of Primacy in Banking
Banks are over-reliant on new account metrics that don’t correlate to profitability. Worse, nearly 70% of new accounts remain inactive after 90 days.
Size Doesn’t Always Define Digital Maturity in Banking
New analysis shows digital prowess stems not from asset size alone. There must be a culture that accepts change and client-obsessed mindsets.
