Frick Federal Credit Union Becomes ‘Neighbors 1st’
Forty years after it was founded, Frick Federal Credit Union has initiated a rebrand to 'reflect who we are and who we serve'.
Articles by Jeffry Pilcher
Credit Union Times Recaps 2007 Name Changes
At least twenty-one credit unions changed their name in 2007, and even more may have slipped through the cracks.
Forum Credit Union Sponsors Indianapolis Colts Online ‘Fan Forum’
FORUM Credit Union in Indiana is sponsoring the Indianapolis Colts’ ‘Fan Forum,’ linked off of a banner ad on the team’s official NFL website (left-hand column). The forum has some impressive numbers to offer. The main forum has over 400 “threads” (basically “separate discussions”), where users have contributed their thoughts almost 10,000 times. Fans talk […]
Two Banks In India Rebrand, One Renames
Branding is never finished, and launching a new brand is only the beginning. It takes cash and commitment over the long term.
Sponsor Shutters Doors, Credit Union Changes Name
PCA Federal Credit Union's primary sponsor closed their facilities and became 'Greater Wayne Community FCU'.
Fort Belvoir FCU Drops ‘Fort’ From Its Name
As it drops 'fort' from its name, Belvoir Credit Union said it best, "The more things change, the more they stay the same!"
Desert Schools FCU Launches Segmented Checking Campaign
Any time any credit union can do anything to help differentiate its brand from other financial institutions, it's a good thing.
One Employee Speaks Out Against His CU’s Name
Here is why one employee from Maine State Credit Union thinks it's important credit unions don't drop 'credit union' from their name.
Barf Bags Used in Credit Union Promotion
Not every CEO has the stomach for a barf bag promotion, but the campaign is clever and will likely be remembered by everyone who sees it.
Capital Community Becomes ‘CapCom Credit Union’
The credit union is giving itself yet another rebrand with a new name and logo — even if it doesn't last long.
Credit Unions Utilization of YouTube Increases
Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for “credit union” on YouTube went up 47% over a 3-month period: October 2007: 524 January 2008: 772 Google Video results for “credit union” increased 41%: October 2007: 755 […]
Designing branch interiors like a living room
This Memphis Business Journal article (PDF here) says the design of bank branches has become “a branding bonanza.” The article says the key to designing a bank or credit union is “making employees feel safe and comfortable while at the same time conveying the brand.” The article details the work of one Memphis architect’s work […]
Boone National Becomes ‘Forcht Bank’
The name change is a result of the merger of all 10 banking subsidiaries of Boone's parent company into one bank.
Newground Research Highlights Need for Credit Union Differentiation
How can you deliver a memorable experience when you don't offer anything different from your peers? Credit unions must learn to differentiate.
Great River Financial Group Becomes ‘Two Rivers Financial’
Sometimes, the best way to develop a bank brand is to pull inspiration from the surrounding and local geography.
When the Sponsor Changes Its Name, So Does the Credit Union
What happens if the sponsor changes names again? Or gets acquired? Merged? Goes bankrupt? Has an Enron-style implosion?
Credit Union Introduces Three New Branded Savings Products
'G.R.A.D.', 'H.O.M.E.' and 'P.A.C.E.' are three creatively-named products coming from Personal Care America Credit Union.
Ahead of their time: ‘Redbrand Credit Union’
This credit union should never change names. It picked a progressive name that makes an engaging connection to the credit union's heritage.
Four Points About a National CU Campaign
Branding experts agree on one thing: a national campaign is not a CU branding panacea. Some seem to worry that it could be a complete waste.
Pittsburgh Teachers Becomes ‘Riverset’ Credit Union
This credit union is revamping its name and logo with a rebranding. But, that's not all members should expect to change.
NY Times Classic On Bank Name Changes
Even back in 1987, the New York Times understood the unspoken costs of a banking rebrand — insight banks and credit unions should read now.
Bank Naming Article Circa 2000
"New trend[s] in bank names seems to be for more corporate sounding monikers, names [not] found in a dictionary like Comerica and ReliaBank."