There were a lot of people who found the correct answers in The Financial Brand Forum Scavenger Hunt in partnership With Pannos Winzeler Marketing. We randomly selected the lucky winner, who will get a free pass to the Financial Brand Forum and three runners-up who will each get a $100 American Express Gift Card. A heartfelt thank you to Pannos Winzeler Marketing for partnering with The Financial Brand to present this year’s Scavenger Hunt!
The Financial Brand has written a number of times about online scavenger hunts for financial institutions. They are a fun and effective way to build web traffic and create a deeper level of brand engagement, so we decided to run our own webhunt contest for the Forum 2014.
People’s Bank recently found success in promoting its redesigned website with a scavenger hunt. The contest posed questions about the bank’s history, its services and its products, encouraging visitors to learn more about the brand while exploring the new website and becoming familiar with the navigation. The Financial Brand found out Pannos Winzeler built the promotion for People’s Bank when we were writing an article about the project, and we thought they did a fantastic job, which is why we decided to partner with them. Pannos Winzeler Marketing has a number of great ideas that can help financial institutions of any size educate and entertain consumers — take a look.