Article Archive: Marketing Strategy

Banks and credit unions may see better acquisition results with (surprise) Millennials by using highly personalized mailings. Here's. Read More

Financial marketers must make their deposit offerings crystal clear and make it easy to open accounts digitally, a new Raddon report. Read More

Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful. Read More

New data confirms a shift away from points, miles and cashback to experiential factors including ease of use, service and personalized. Read More

The concept behind the use of fracking in the oil and gas industry can be applied to banking to pull in less costly, long-term deposits.. Read More

Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the. Read More

Two in five consumers under 40 switch banks annually. To get their checking deposits, financial marketers need to address fees. Read More

Money is their #1 stress. Teach these young consumers about personal finance without any slant and you'll earn their trust and loyalty.. Read More

The proper performance measurements are key to aligning marketing with business goals, but today's digital options present unique. Read More

Customer value is now the differentiator in business marketing. Five key principles guide banks and credit unions, with content as the. Read More

Google's Media Lab experts and others zero in on misconceptions about video, metrics, humans versus tech, content, retargeting, and. Read More

Streaming TV offers two lessons for financial marketers: You can't personalize too much and strong brand reputation and trust still. Read More

Bank and credit union campaigns successfully target Gen Zs' preferences for help they can trust, digital banking and personal. Read More

Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.. Read More

Brand leaders at Citigroup, Bank of America and Chase reveal what works and what flops in content marketing as attention spans evaporate.. Read More

Five non-rate strategies can help financial marketers meet tough competition from big techs, internet banks and megabanks in the year. Read More

Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered. Read More

Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological. Read More

Bank marketers explain how they will be allocating their marketing budgets on media, martech, new tools, staffing, digital, and. Read More

Credit union marketers explain how they will be allocating their marketing budgets on media, martech, new tools, staffing, digital, and. Read More

Digital marketing channels that can be measured for efficacy and efficiency stand the best chance of surviving the annual budget. Read More

New data reveal how this high-income segment views financial services and wealth. Here's what banks and credit unions must do to. Read More