What Banks Should (and Shouldn’t) Put Into Next Year’s Marketing Budget
Financial marketers may be relying on outdated budgeting strategies. Here are steps their teams should take when outlining their. Read More
Article Archive: Marketing Strategy
How Bad CX in Banking Undermines Great Marketing
In a digital world, poor CX can undermine even the best marketing, but a great experience can have a positive multiplier. Read More
Marketers Don’t Know About the ‘Dark Funnel’ (And That’s a Problem)
Financial marketers try to measure every interaction, but there are things they don’t see and can't track. Learn the pitfalls and. Read More
Machine-Driven Marketing: The Future of Ethical AI and Digital Banking
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and. Read More
Does Your Financial Institution Have the Right Data Partner?
There are four key considerations financial marketers should evaluate before selecting a data partner for campaign. Read More
5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact
Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and. Read More
10 Questions To Ask Before Launching Your Next Email Campaign
Financial institutions can benefit by integrating email into their marketing, but to be successful, several key factors must be. Read More
How Financial Institutions Can Clean Up Sloppy Brand Habits
Your brand is showing up nearly everywhere, but may not be saying what you think. Here are four ways to deliver a seamless brand. Read More
People Want More Help Planning for Retirement from Financial Institutions
New data shows people kept saving toward retirement during Covid. Yet they feel less prepared than ever, creating an opportunity for. Read More
Why Most Financial Institutions Flop When Using Stories for Marketing
99% of things banks and credit unions call 'stories' aren't that at all. Real stories have emotional hooks, and require three key. Read More
How Financial Institutions Can Improve Banking for Hispanic Millennials
Younger LatinX consumers are struggling financially for several unique reasons. Banks and credit unions can help (and profit) by stepping. Read More
Where to Find Growth in the Next Wave of M&A in Banking
With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer. Read More
3 Culture Shifts That Give Any Financial Marketer Fintech-Like Results
Sharply different approaches distinguish fintechs from established institutions. Yet key principles of startups can be applied by. Read More
7 Updated Commonsense Ways to Increase Banking Cross-Sales
The most important sources of new businesses and revenue is engaing with customers to build trust, improve experiences and reward. Read More
Battle for Credit Cards Waged With Innovation and Sheer Marketing Muscle
Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for. Read More
Financial Markters Are Failing to Curb Customer Defections
Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds. Read More
Marketing Smarter on a Community Bank Budget
When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply. Read More
Banking Share of Wallet Threatened By Hidden Attrition
Neobanks and big tech firms are increasingly impacting retention of accounts and lifetime value of long-standing. Read More
Banking Needs To Prepare For Marketing’s Data Arms Race
In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer. Read More
6 Global Megatrends Impacting the Future of Banking
The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other. Read More
Here’s Why Chase Bank Poached Citi’s CMO
Former consumer products marketer Carla Zakhem-Hassan's unconventional approach at Citi prompted top executives at the #1 bank to steal. Read More
The Future of Loyalty in Banking is at Risk
Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher. Read More