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Marketing Strategy Archive

Please Dear Lord, Not Another Billboard…

Here are six tips to building a data-driven digital marketing strategy for acquiring new checking account relationships.

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Marketing Signals: Delivering the Right Offer at the Right Time

Life stage signals as well as event and behavioral triggers help banks and credit unions target marketing offers and the time of most need.

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What is the State of Financial Marketing Today?

By participating in the 2017 State of Financial Marketing survey, banks and credit unions will get a free copy of the final research report.

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Maximizing Your ROI Requires The Right Marketing Attribution Model

You can't maximize your marketing budget without an attribution model that clearly tells you what's working and what isn't.

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Predictive Analytics: The Future of Financial Marketing

Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.

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What Are The Top Digital Marketing Trends and Priorities for 2017?

Research reveals what's most important — the customer experience, data analytics and content marketing — and how should you allocate your budget.

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Identifying Needs + Transparency = Sales Success

As opposed to aggressive selling, the identification of needs, timely delivery of solutions and ongoing communication results in sales success

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Will Bank Marketers Be Replaced By Robots?

Does data analytics and automation threaten marketers' future job security? Do mathematical algorithms trump human judgment in the Digital Age?

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Banks Don’t Understand Their Customers

Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.

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In Retail Banking, Compliance is Not the Enemy

Marketing and compliance must work together to develop communications that meets government guidelines and improves the customer experience.

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Millennials Won’t Wait for Banks to Understand Them

Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.

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Wells Fargo Hits Rock Bottom in Wake of Cross-Selling Debacle

Opportunistic financial marketers at banks and credit unions across the U.S. should be feasting on consumers' rage over the massive Wells Fargo's scam.

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Using Data to Effectively Measure Marketing Results

One of the most important uses of data and analytics is for measurement of marketing effectiveness and campaign results.

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What Banking Can Learn from The World Series

Advanced data analytics has changed history in baseball. Banking can use the same approach to win customers and drive satisfaction.

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Banking’s One-to-One Future is Finally Possible

Becoming a cognitive bank build around advance data analytics is the best way to achieve the promise of one-to-one customer relationships.

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Think Direct Mail Marketing Is Dead? Not For Millennials

Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true.

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5 Ways to Integrate Life Stage Solutions Into Your Marketing Strategy

Here are five ways banks and credit unions can build their marketing strategy around life stages and the value/benefits their products deliver.

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Generating ‘Black Friday’ Buzz Anytime of the Year

Retail banks and credit unions can rip a page straight from the retail industry's playbook by creating their own annual "Black Friday in July" sales events.

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How Consumer Emotions Are Impacted After a Bank Merger

Research conducted on the potential impact of bank mergers on consumers can improve the acquisition process and retain relationships.

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