6 Global Megatrends Impacting the Future of Banking
The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other. Read More
Article Archive: Marketing Strategy
Here’s Why Chase Bank Poached Citi’s CMO
Former consumer products marketer Carla Zakhem-Hassan's unconventional approach at Citi prompted top executives at the #1 bank to steal. Read More
The Future of Loyalty in Banking is at Risk
Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher. Read More
2021 Marketing Budgets Clobbered, But Banking Gets Hammered Less
Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for. Read More
Increased Digital Banking Interactions Require Greater Personalization
With digital banking transactions increasing, the need for personalized and contextual experiences becomes. Read More
Google Leaves Cookies on the Table: What Financial Marketers Must Know
Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get. Read More
5 New Insights About How Consumers Make Banking Decisions
Economic disruptions can create or reinforce 'cognitive biases' that deeply influence banking behaviors. Here's how to address these. Read More
Why (and How) the Bilt Mastercard Is Revolutionizing Paying Rent
Paying landlords checks is a thing of the past. Consumers will soon be paying for their apartments with a credit card — and getting. Read More
3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks
You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be. Read More
Top 5 Mistakes Financial Marketers Make With Advertising Agencies
From underbudgeting to having fuzzy goals, banks and credit unions waste time and money with outside experts. But the marriage can be saved.. Read More
Legacy Financial Institutions Losing The Battle For Consumer Trust
Financial institutions must rebuild organizational structures and internal processes to enhance the customer. Read More
Targeting Strategic Segments to Acquire Account Holders & Grow Revenue
Effective marketing should be powered by data and insights. But without a useful insights program, where do financial institutions. Read More
Financial Marketers Must Rethink Consumer Banking Campaigns
The pandemic affected how consumers see multiple financial needs. Tools and techniques for promoting services will have to. Read More
How Financial Marketers Can Work With Motley Fool’s Comparison Tool
Google ranks third-party review sites ahead of individual banking sites. Knowing how to work with these sites is a digital marketing. Read More
Banking Must Use Real-Time Insight to Improve Customer Experiences
Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing. Read More
9 Ways to Maximize Checking Account Activation Rates
It costs a mind-boggling $350 to win a new checking account. Here's how banks and credit unions can craft winning, efficient. Read More
How Financial Institutions Can Fire Up Their Lending Engine in 2021
By adopting current marketing methods, forming partnerships and offering credit that consumers want most, lenders can grow their. Read More
How Gen Z and Millennials Differ Financially
The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are. Read More
4 Segmentation Strategies to Improve People’s Financial Health
Understanding someone's financial mindset means more than typing them by generation or sorting them by. Read More
Building an Intelligent Bank is No Longer Optional
More than ever, financial institutions need to accelerate digital transformation with data, applied analytics, cloud solutions and 5G. Read More
Chase Brand Chief: Why Banking Is Cool Now (It’s Not All About Digital)
Different channels serve different needs for consumers, but branches fulfill purposes Covid-19 only. Read More
Digital Marketers in Banking Facing Their Greatest Hurdles Internally
The promise of martech and other tools quickly fades if marketing doesn't mesh with other functions and if staff doesn't. Read More