How Upscale Millennials’ Money Views Impact Their Banking Habits
New data reveal how this high-income segment views financial services and wealth. Here's what banks and credit unions must do to. Read More
Marketing Strategy
Surge in Contactless Cards Creates New Challenges for Financial Marketers
Initially reluctant to promote another card technology, marketers are scrambling as NFC-powered credit cards begin to roll out in. Read More
How Big Should Bank Marketing Budgets Be for Profitability & Growth?
This comparison of marketing budgets for over 200 banks looks at asset growth, ROA and ROE, revealing some powerful. Read More
How Big Should Credit Union Marketing Budgets Be for Profitability & Growth?
This comparison of marketing budgets for over 200 credit unions breaks down the numbers by members, asset size, profitability and. Read More
How Financial Institutions Can Maximize Their Holiday Promotional Campaigns
Competition for holiday credit needs grows hotter than ever, with banks and credit unions facing fintech rivals and dizzying timing. Read More
Five Ways Marketers Can Get People to Switch Banking Providers
Key steps: Build a reputation that will sell them on your institution when their current provider finally blows it. And have attractive products. Read More
TCF Bank’s Low-Cost Retention Campaign Maxes Marketing ROI
Regional institution takes a successful 'thank-you' promotion and almost doubles customer participation with a few key. Read More
What Millennials Want From Banks & Credit Unions
Financial issues challenge and shape this huge generation. Banking providers that take the right approach (and walk the talk) stand to. Read More
Data and AI Power the Future of Customer Engagement in Financial Services
Creating the ultimate customer experience requires that financial institutions build systems to deliver real-time insights and. Read More
Financial Stress Now The #1 Reason Millennials Lose Sleep
New data help financial marketers understand the needs and concerns of this huge generation with its different views of the American Dream.. Read More
Should Banks & Credit Unions Get Snarky With Social Media Marketing?
Fintechs are challenging legacy financial brands on social issues. Banks and credit unions should think hard about whether to do the. Read More
Surprising Reasons Why Consumers Would Switch Banking Providers
People don't lightly change financial institutions. Knowing why they might move helps marketers retain their customers and snatch. Read More
Digital Banks Forcing Financial Marketers to Revise Checking Strategies
Competition for this key source of deposits is forcing financial marketers to update and revise outdated. Read More
How Banks and Credit Unions Piggyback Marketing on Amazon Prime Day
Ecommerce's quasi-holiday, now bigger than just Amazon, brings out offers of extra banking rewards. Smaller institutions like the. Read More
5 Ways Financial Institutions Can Squeeze More from Marketing Budgets
Today's marketing approach may be more rifle than shotgun, but there are many more places to aim, and the aim must be tighter than. Read More
Are Financial Marketers Wasting Their Money on Sports Sponsorships?
Financial brands throw a ton of money at stadium naming rights and sports teams. Is it just an ego trip? Or can the ROI truly be. Read More
Bank Brands Should Step Up On Privacy As Facebook Freaks Consumers
With tech giants facing intense privacy scrutiny, banks and credit unions should personalize based on trust and transparency.. Read More
Is the Banking Industry Going to Pot?
As marijuana legalization spreads, more financial institutions weigh joining the handful of their peers already banking the cannabis. Read More
Fintechs vs. Traditional Banks: Who Has the Bigger Advantage?
While fintechs give banks and credit unions a run for consumers' money, don't forget who won the race between the tortoise and the. Read More
Financial Marketing Strategies That Grow Business Banking Relationships
Financial marketers can grow business banking relationships by applying some of the same tools and practices they use on the retail. Read More