Rising Use of Agile Financial Marketing Fits COVID Times Well
Use of new methods expected to expand beyond small-scale pilots, marketers report. Many see personalization benefits from new privacy. Read More
Article Archive: Marketing Strategy
Will Your Brand Dominate as Consumers Change Their Banking Habits?
Financial marketers must ask if their brand represents customers of today or of tomorrow. Market uncertainty only magnifies the. Read More
Financial Marketing Demands Incredible Agility in a Post-COVID World
10 attitude shifts financial marketers must make for an aggressive comeback from the pandemic slump. Proactive, fast and flexible are. Read More
Ally CMO to Banks: ‘It’s Time to Get Rolling Again!’
Financial brands may soon be able to actually sell again and they may have to as fintechs and other rivals double down on digital. Read More
Tectonic Shifts in Consumers’ Life Views Financial Marketers Must Grasp
In the post-COVID reality, banks and credit unions have to recognize and reach vastly different consumer segments — without alienating. Read More
Refocusing Your Banking Brand During the COVID-19 Crisis
Local banks and credit unions have an opportunity to step up and serve their communities. First they must put 2020's marketing plans on hold.. Read More
4 Ways Financial Marketers Can Use Data to Exceed Profit Expectations
Data is the make or break factor for banks and credit unions. Inefficient tools and poor communication will block the way if not. Read More
How Credit Card Marketers Have Reached Out During COVID-19 Crisis
A rocky road awaits both cardholders and financial institution issuers as critical credit need meets unprecedented economic. Read More
Why COVID-19 Is Rebooting How Gen Z Feels About Money and Banking
8 strategies that can help counter the massive life shift that banking's next generation has had thrust upon it by the coronavirus. Read More
How Financial Marketers Can Take COVID Outreach to the Next Level
In the rush to deal with a unique situation, even the largest institutions have stumbled. Three tips can help improve Phase Two. Read More
Permanent Working at Home Will Rock Banks and Credit Unions
If COVID-19 stopgap solution for isolation evolves into a new normal, financial services needs will shift dramatically — and often. Read More
A Veteran Financial Marketer Devises a COVID-19 Strategy
An 8-point plan for community bank and credit union marketers to bring the best of their institutions to communities during the. Read More
Financial Marketers Need Nimble Game Plans for COVID-19 World
Coronavirus atmosphere demands fresh ideas on what bank and credit union marketing should be doing, and judgment for what it shouldn't.. Read More
Coronavirus & Bank Marketing: Striking the Right Tone
Now is not the time for banks and credit unions to push products. A veteran marketer says 'selling' must yield to. Read More
Every Banking Brand Has a Story, But Marketers Must Tell Them Better
Storyteller Matt Luhn learned his craft at Pixar but also created leading-edge commercials. He has lessons for banks and credit. Read More
Three Ways Financial Marketers Can Navigate Pandemic Challenges
The ramifications and difficulties of coping with COVID-19, if handled well, could assist banking to rebuild trust. Marketing's role is. Read More
The Impact of Coronavirus on Financial Marketing Communications Strategy
The coronavirus outbreak provides an opportunity for financial marketers to think long-term around brand building and targeted solution. Read More
Coronavirus Roundup: Critical Consumer Trends & Insight for Banking
Coronavirus messaging, communication and promotion must be crafted with Americans' new moods and modes, and the latest headlines, in mind.. Read More
Rethinking Financial Services with Artificial Intelligence Tools
AI should tailor what institutions offer to the needs of everyone they serve, instead of forcing them into traditional molds more. Read More
Financial Marketing via Instagram Influencers Gaining Traction
Influencer marketing is where social media intersects paid celebrity support. Financial brands find mid-tier names can be more. Read More
Why Content Marketing Is Important To Financial Institutions
With consumers, content marketing builds emotional connections and is key to a successful marketing campaign for your bank or credit. Read More
Use Data Analytics to Simplify Financial Marketing Messages
Consumers' attention shrinks as content grows. Banks and credit unions can improve results by simplifying their pitches by personalizing them.. Read More