Marketing Strategy Archive
Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.
Opportunistic financial marketers at banks and credit unions across the U.S. should be feasting on consumers' rage over the massive Wells Fargo's scam.
One of the most important uses of data and analytics is for measurement of marketing effectiveness and campaign results.
Despite the value of engagement and cross-selling early in a banking relationship, most financial institutions fail to onboard effectively.
Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true.
Here are five ways banks and credit unions can build their marketing strategy around life stages and the value/benefits their products deliver.
Retail banks and credit unions can rip a page straight from the retail industry's playbook by creating their own annual "Black Friday in July" sales events.
Research conducted on the potential impact of bank mergers on consumers can improve the acquisition process and retain relationships.
Liberty Bank for Savings found out just how hard it can be to define the "customer journey" when each customer takes a different path.
If your institution doesn't take customer attrition seriously, you’re missing out on valuable insights that could point to huge gaps in your customer experience.
When consumers take time to give you information, you had better use it. Here's how to customize marketing messages by leveraging customer insights.
Here's a step-by-step guide showing you how to effectively customize marketing messages for maximum impact and ROI.