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The focus of financial marketing in 2020 will move from customer experience to bottom line

Financial marketers are failing to act on the need for improved data and advanced

A great customer experience in banking requires data and real-time contextual

Using podcasts to build engagement with consumers is a strong brand and sales strategy for banks and credit

Researchers compared financial services providers to popular consumer brands and found out how big the "experience gap" is in

The rise of digital and data is killing the traditional marketing funnel and sending hallowed advertising strategies to the

Is swearing still taboo in marketing? Branding experts weigh in with the pros and

Customer centricity, CX and digital transformation are among the dominant themes that preoccupy the most effective CMOs in the world

Here's how financial institutions can use consumer psychology and behavioral economics to turbocharge their marketing

Here is The Financial Brand's forecast for the major trends that will impact bank and credit union marketing strategies in

CMOs are putting their careers in jeopardy if their role doesn't expand into both CX and data analytics. In 2018, CMOs have a simple choice: grow or

If banks hope to survive the intense competition from fintechs, Amazon and Google, they must align themselves with customer goals. And

Banks and credit unions must use data-driven insights to focus their marketing messages and help consumers simplify the purchase

Three quarters of Americans say they don't even understand the products and services their bank or credit union

Research reveals what's most important — the customer experience, data analytics and content marketing — and how should you allocate your

Liberty Bank for Savings found out just how hard it can be to define the "customer journey" when each customer takes a different

Political strategists tell us negative ads are more effective than positive ones. So why don't financial marketers use this strategy more

The top 10 marketing trends that are changing banking forever — from big data and personalization, to social media and content

Here are ten of the funniest cartoons about marketing and advertising that cut through the B.S. — all the way down to your funny bone.

The 2016 Financial Marketing Trends Report provides analysis of bank and credit union strategies, priorities, budgets and

A direct mail campaign introducing Liberty Bank to new residents in their market generates revenue at a rate of nine times what the program

Here are some of the biggest mistakes that bank and credit union marketing executives commonly overlook. How many are you guilty of