Financial Marketers Need Nimble Game Plans for COVID-19 World
Coronavirus atmosphere demands fresh ideas on what bank and credit union marketing should be doing, and judgment for what it shouldn't.. Read More
Article Archive: Marketing Strategy
Coronavirus & Bank Marketing: Striking the Right Tone
Now is not the time for banks and credit unions to push products. A veteran marketer says 'selling' must yield to. Read More
Every Banking Brand Has a Story, But Marketers Must Tell Them Better
Storyteller Matt Luhn learned his craft at Pixar but also created leading-edge commercials. He has lessons for banks and credit. Read More
Three Ways Financial Marketers Can Navigate Pandemic Challenges
The ramifications and difficulties of coping with COVID-19, if handled well, could assist banking to rebuild trust. Marketing's role is. Read More
The Impact of Coronavirus on Financial Marketing Communications Strategy
The coronavirus outbreak provides an opportunity for financial marketers to think long-term around brand building and targeted solution. Read More
Coronavirus Roundup: Critical Consumer Trends & Insight for Banking
Coronavirus messaging, communication and promotion must be crafted with Americans' new moods and modes, and the latest headlines, in mind.. Read More
Rethinking Financial Services with Artificial Intelligence Tools
AI should tailor what institutions offer to the needs of everyone they serve, instead of forcing them into traditional molds more. Read More
Financial Marketing via Instagram Influencers Gaining Traction
Influencer marketing is where social media intersects paid celebrity support. Financial brands find mid-tier names can be more. Read More
Why Content Marketing Is Important To Financial Institutions
With consumers, content marketing builds emotional connections and is key to a successful marketing campaign for your bank or credit. Read More
Use Data Analytics to Simplify Financial Marketing Messages
Consumers' attention shrinks as content grows. Banks and credit unions can improve results by simplifying their pitches by personalizing them.. Read More
7 Tips for Better Financial Institution Marketing Communication
Even mandatory regulatory mailings can fulfill productive purposes when banks and credit unions plan for efficient consumer. Read More
Why Direct Mail Still Matters in the Digital Age
Banks and credit unions may see better acquisition results with (surprise) Millennials by using highly personalized mailings. Here's. Read More
Consumers Now Much More Likely to Place Deposits with Online Banks
Financial marketers must make their deposit offerings crystal clear and make it easy to open accounts digitally, a new Raddon report. Read More
Essential Marketing Strategies for Fintech-Bank Partnerships
Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful. Read More
Digital Trends Force Financial Marketers to Rethink Loyalty Strategies
New data confirms a shift away from points, miles and cashback to experiential factors including ease of use, service and personalized. Read More
Three Ways Banks & Credit Unions Can Grab Deposits Left on the Table
The concept behind the use of fracking in the oil and gas industry can be applied to banking to pull in less costly, long-term deposits.. Read More
The Branding Strategy Behind Truist Bank’s New Logo Reveal
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the. Read More
The 4 Things That Matter Most to Consumers Selecting a New Bank
Two in five consumers under 40 switch banks annually. To get their checking deposits, financial marketers need to address fees. Read More
Connecting with Gen Z: Six Tips for Banks & Credit Unions
Money is their #1 stress. Teach these young consumers about personal finance without any slant and you'll earn their trust and loyalty.. Read More
5 Ways Financial Marketers Can Be Sure They’re Using the Right Metrics
The proper performance measurements are key to aligning marketing with business goals, but today's digital options present unique. Read More
Financial Institutions vs. Fintechs: The Fight for Business Banking
Customer value is now the differentiator in business marketing. Five key principles guide banks and credit unions, with content as the. Read More
6 Marketing Myths That Can Trap Banks & Credit Unions
Google's Media Lab experts and others zero in on misconceptions about video, metrics, humans versus tech, content, retargeting, and. Read More