5 Key Financial Marketing Priorities for the Post-COVID Economy
Accepting that the consumer is always right is just a beginning. Banks and credit unions must keep up with and anticipate people's new. Read More
Article Archive: Marketing Strategy
Why Financial Marketers Should Skip Celebrities and Social Media Spokespeople
Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less. Read More
Building Better Banking Services for Women
Designing financial products solely based on gender may actually alienate consumers. Financial marketers should focus on sub-segments'. Read More
Financial Institutions Must Improve Focus on Women’s Needs
Understanding gender-based differences in banking behavior and perception can help improve financial inclusion and literacy for. Read More
5 Reasons Millennials Hate Your Bank’s Content Marketing
Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged.. Read More
Banks & Credit Unions Must Get Serious About Marketing Automation Now
Often martech doesn't live up to its billing. Sometimes it's been oversold. But sometimes misguided implementation should take the. Read More
How the COVID Crisis Is Revamping Financial Marketing Strategies
Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the. Read More
Financial Institutions Need to Get Their Marketing Game On
Banks and credit unions must demonstrate conclusively they can help people and businesses through the COVID-19 recession. If they. Read More
Understanding How Consumer Borrowing Habits Will Change Post-COVID
More caution, fewer places to splurge on credit and general unease may make loans a harder sell for financial. Read More
How Financial Marketers Can Move Forward in Uncertain Times
After COVID-19: Banks and credit unions must find their way through drastically changing environment by putting people first, channels second.. Read More
How Digital Growth Can Save Banks & Credit Unions from Extinction
Three out of five financial institutions are in digital denial, stuck in the past. Here's how they can transform, led by Marketing and. Read More
Banking Needs 360-Degree View of Customer Journey
Identity resolution can improve marketing effectiveness as well as the customer experience across channels and. Read More
COVID Lessons: As America Reopens, Financial Marketers Needs to Rethink SEO
As banks and credit unions move into the next stage of the coronavirus pandemic, they must maintain spending on all forms of. Read More
COVID Lessons: 3 Ways Financial Marketers Must Reboot Their Thinking
As America begins reopening, banks and credit unions must ponder how they will serve and talk to people. Read More
Rising Use of Agile Financial Marketing Fits COVID Times Well
Use of new methods expected to expand beyond small-scale pilots, marketers report. Many see personalization benefits from new privacy. Read More
Will Your Brand Dominate as Consumers Change Their Banking Habits?
Financial marketers must ask if their brand represents customers of today or of tomorrow. Market uncertainty only magnifies the. Read More
Financial Marketing Demands Incredible Agility in a Post-COVID World
10 attitude shifts financial marketers must make for an aggressive comeback from the pandemic slump. Proactive, fast and flexible are. Read More
Ally CMO to Banks: ‘It’s Time to Get Rolling Again!’
Financial brands may soon be able to actually sell again and they may have to as fintechs and other rivals double down on digital. Read More
Tectonic Shifts in Consumers’ Life Views Financial Marketers Must Grasp
In the post-COVID reality, banks and credit unions have to recognize and reach vastly different consumer segments — without alienating. Read More
Refocusing Your Banking Brand During the COVID-19 Crisis
Local banks and credit unions have an opportunity to step up and serve their communities. First they must put 2020's marketing plans on hold.. Read More
4 Ways Financial Marketers Can Use Data to Exceed Profit Expectations
Data is the make or break factor for banks and credit unions. Inefficient tools and poor communication will block the way if not. Read More
How Credit Card Marketers Have Reached Out During COVID-19 Crisis
A rocky road awaits both cardholders and financial institution issuers as critical credit need meets unprecedented economic. Read More