The 4 Things That Matter Most to Consumers Selecting a New Bank
Two in five consumers under 40 switch banks annually. To get their checking deposits, financial marketers need to address fees. Read More
Articles About Marketing Strategy
Connecting with Gen Z: Six Tips for Banks & Credit Unions
Money is their #1 stress. Teach these young consumers about personal finance without any slant and you'll earn their trust and loyalty.. Read More
5 Ways Financial Marketers Can Be Sure They’re Using the Right Metrics
The proper performance measurements are key to aligning marketing with business goals, but today's digital options present unique. Read More
Financial Institutions vs. Fintechs: The Fight for Business Banking
Customer value is now the differentiator in business marketing. Five key principles guide banks and credit unions, with content as the. Read More
6 Marketing Myths That Can Trap Banks & Credit Unions
Google's Media Lab experts and others zero in on misconceptions about video, metrics, humans versus tech, content, retargeting, and. Read More
Power of Personalization Fuels Partnerships with Fintechs and Retailers
Streaming TV offers two lessons for financial marketers: You can't personalize too much and strong brand reputation and trust still. Read More
Six Creative Gen Z Marketing Strategies for Financial Institutions
Bank and credit union campaigns successfully target Gen Zs' preferences for help they can trust, digital banking and personal. Read More
How Data Privacy Can Give Financial Institutions a Marketing Edge
Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.. Read More
How Bank Marketers Create Content That Cuts Through the Clutter
Brand leaders at Citigroup, Bank of America and Chase reveal what works and what flops in content marketing as attention spans evaporate.. Read More
How to Grow Deposits in a Weird Rate Environment
Five non-rate strategies can help financial marketers meet tough competition from big techs, internet banks and megabanks in the year. Read More
Top 5 Digital Banking Transformation Trends Shaping 2020
Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered. Read More
Financial Marketing Channels Evolve as Gen Z Starts Banking
Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological. Read More
Marketing Budgets: Where Banks Are Spending in 2020
Bank marketers explain how they will be allocating their marketing budgets on media, martech, new tools, staffing, digital, and. Read More
Marketing Budgets: Where Credit Unions Are Spending in 2020
Credit union marketers explain how they will be allocating their marketing budgets on media, martech, new tools, staffing, digital, and. Read More
Which Channels Financial Marketers Need to Budget For In The Year Ahead
Digital marketing channels that can be measured for efficacy and efficiency stand the best chance of surviving the annual budget. Read More
How Upscale Millennials’ Money Views Impact Their Banking Habits
New data reveal how this high-income segment views financial services and wealth. Here's what banks and credit unions must do to. Read More
Surge in Contactless Cards Creates New Challenges for Financial Marketers
Initially reluctant to promote another card technology, marketers are scrambling as NFC-powered credit cards begin to roll out in. Read More
How Big Should Bank Marketing Budgets Be for Profitability & Growth?
This comparison of marketing budgets for over 200 banks looks at asset growth, ROA and ROE, revealing some powerful. Read More
How Big Should Credit Union Marketing Budgets Be for Profitability & Growth?
This comparison of marketing budgets for over 200 credit unions breaks down the numbers by members, asset size, profitability and. Read More
How Financial Institutions Can Maximize Their Holiday Promotional Campaigns
Competition for holiday credit needs grows hotter than ever, with banks and credit unions facing fintech rivals and dizzying timing. Read More
Five Ways Marketers Can Get People to Switch Banking Providers
Key steps: Build a reputation that will sell them on your institution when their current provider finally blows it. And have attractive products. Read More
TCF Bank’s Low-Cost Retention Campaign Maxes Marketing ROI
Regional institution takes a successful 'thank-you' promotion and almost doubles customer participation with a few key. Read More