Google’s Vision for the Future of Bank Marketing, AI, Data and Brand
Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad. Read More
Article Archive: Marketing Strategy
Taking Community Banks National Demands a Niche and a Strategy
Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone.. Read More
Marketing Takes Center Stage In Wake Of COVID Crisis
The CEO of Deluxe shares the changes that have impacted financial marketing as a result of the coronavirus. Read More
What to Cut, What to Keep as Bank Marketing Budgets Get Squeezed
CMOs share insights on how to beef up what's working, eliminate what's not and invest in CRM and marketing automation for the year. Read More
12 Success Strategies for the Future of Financial Marketing
Research reveals that few financial institutions are ready for the next era of financial marketing. Here's what you can do to. Read More
5 Trends Shaping the Post Pandemic Future of Financial Marketing
Financial marketing has increased in importance as a result of COVID-19. Financial institutions must understand the trends and respond. Read More
Six Crisis Communication Blunders Financial Institutions Must Stop
COVID-19 exposed shortcomings in customer and employee communications, leading to a loss of confidence. The experience provides key. Read More
Financial Marketers Moving Mobile Ads to the Front Burner
Mobile financial ads grow hotter thanks to COVID and our love affair with smartphones and tablets. But on a tiny screen bad marketing. Read More
10 Years Ago, Targeting Millennials Was Critical – What Now?
The huge generation will inherit massive wealth, but are ill-equipped to deal with it. Here's how banks and credit unions can (and must) help.. Read More
The Future of Banking: Tomorrow Will Be Radically Different
Google, Amazon, Apple and rapidly evolving digital innovation will shift what financial products look like and what bank marketers. Read More
4 Ways Banking Institutions Can Ace Content Marketing
Content marketing provides financial institutions with an effective middle ground between traditional media coverage and paid. Read More
6 Ways Financial Institutions Can Keep Their Marketing Mojo
Bank and credit union marketers can become so focused on COVID challenges that they may end up flat-footed when pent-up demand. Read More
Expert Tips for Email Marketing During the COVID Crisis
Email is undoubtedly an essential digital tool for financial marketers, but only it must be used correctly. Several pros share their key. Read More
Financial Marketers Must Align Purpose, Mission & Values Now
Bank and credit union customers and employees have a strong preference for institutions exhibiting integrity, creating true. Read More
Data and AI Must Play Bigger Role in Financial Marketers’ Growth Strategies
Research from the Digital Banking Report finds that financial institutions aren't using data and analytics effectively for. Read More
How This Ex-Umpqua Marketing Exec Will Shake Up Branding at BBVA Simple
Financial marketers should be reevaluating all they do as the 'new normal' takes form. They can no longer sell everything to. Read More
How Top Financial Institutions Keep Their Teams On-Brand and Compliant
A brand portal with workflow approvals, creative templates, brand education and an automated disclaimer engine is a key marketing. Read More
Seth Godin Says Financial Marketers Must Hit ‘Reset’ for COVID Recovery
Best-selling marketing genius says trust and personalization can help banks and credit unions differentiate, if they clean up their tech. Read More
Finding Your Financial Institution’s ‘New Normal’ CX
If revising customer journey maps is not feasible, bank and credit union marketers can obtain useful insights by creating service. Read More
Digital Channels Critical to Financial Marketers in the COVID Economy
The role of marketing has increased at financial institutions as consumer expectations rise and as digital strategies pay. Read More
5 Key Financial Marketing Priorities for the Post-COVID Economy
Accepting that the consumer is always right is just a beginning. Banks and credit unions must keep up with and anticipate people's new. Read More
Why Financial Marketers Should Skip Celebrities and Social Media Spokespeople
Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less. Read More