Marketing Strategy Archive

Data is Powerful, But Not Banking’s ‘Silver Bullet’

Big data is not a 'silver bullet'. It is part of a strategic framework that uses analytics and technology to deliver an improved customer experience.

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Financial Marketers Must Create Intimacy At Scale

One of the most important tasks for financial institutions is to use digital tools and data to take customer personalization to the next level.

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4 Indisputable Steps To Optimized Customer Engagement

A customer data platform (CDP) meets the expectations of customers by understanding their journey and utilizing insights for improved engagement.

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Digital Shifts Forcing Banking CMOs To Make Big Changes

Financial marketers who get the balance of analytics and creative right will thrive. Others will struggle to survive in today's digital-first world.

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6 Strategic Trends Reshaping the Future of Email Marketing in Banking

Here's how to create email marketing campaigns that increase conversions, drive more traffic to your website and generate more sales.

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JPMorgan Chase CMO Says You Can Kiss Traditional Marketing Goodbye

The rise of digital and data is killing the traditional marketing funnel and sending hallowed advertising strategies to the graveyard.

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Financial Institutions Failing To Humanize Digital Banking Experiences

Banks and credit unions must go beyond ease and simplicity in delivering digital banking services, humanizing the engagement process.

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Tips to Help Financial Marketers Grab More Home Equity Lending Business

Here's how community banks and credit unions can generate more home equity lending, along with a gallery of marketing examples.

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How Leading Financial Brands Are Using Digital Marketing To Win Consumers

Financial marketers are accelerating investments in digital advertising for both branding initiatives and to support more personalized messaging.

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Personalized Experiences Are The Only Way Banking Brands Can Differentiate

Banks and credit unions can only achieve brand differentiation with hyper-personalized experiences and data-driven marketing.

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Why Financial Marketers Need to Blow Up Their Onboarding Program Now

Many financial marketers are actually undermining their cross-selling efforts by pushing products too aggressively in their onboarding campaigns.

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6 Fresh Ideas to Build Deposits When Other Banks Turn Up The Heat

As competitors beckon, combat deposit runoff with smarter strategies that add to your current strengths.

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Dare to Swear: In Financial Marketing, The @#$% Line Is Blurrier Than You Think

Is swearing still taboo in marketing? Branding experts weigh in with the pros and cons.

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3 Ways Digital Assistants Can Turn ‘Selling’ into ‘Advising’

The combination of data, digital technology and advanced analytics can turn selling into advising for the banking industry.

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94% of Banking Firms Can’t Deliver on ‘Personalization Promise’

Difficulty in providing a personalized banking experience by traditional banks and credit unions opens the door for fintech and big tech providers.

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Master Local Search Now or You Might Disappear From Google

Is your institution invisible to Google? Or has it already vanished? Try this 5-minute search test now.

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5 Communication Tips For a Successful Banking Merger

A poor communications plan can ruin mergers, but a little bit of planning can help minimize customer attrition.

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How to Acquire More Checking Accounts in an Amazon World

In the Amazon age, people expect a seamless experience and instant gratification when they are looking to switch their banking provider.

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The Psychology of Personalization In Banking

To build a strong individual experience, it is important to understand the psychology of personalization.

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Help Wanted: Trends Reshaping Financial Marketing Departments Today

Marketing pros in the banking sector sum up the state of their craft, and reveal what it takes to succeed today.

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