How Financial Institutions Can Win By Creatively Using Existing Tech
As unpredictable times call for agility and innovation, many banks and credit unions are learning to work with the tech that they. Read More
Article Archive: Digital Marketing
Lack of Personalization Puts Banks at Odds with Consumer Expectations
Personalization of the customer experience in banking is a necessity as consumers want solutions geared to their individual. Read More
People Use Bank Accounts Differently Now: How Marketers Must Adapt
With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even. Read More
Gallery: ‘Going to the Dogs’ with Financial Social Media Posts
Just about had it with COVID and the rest of 2020's legacy? Refresh yourself with one of the things about social media that most people. Read More
5 Essentials for Bank & Credit Union Marketing Budgets
Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year. Read More
Why Community Financial Institutions Must Tap Into Platforms’ Power
Google's new Plex bank account platform may mean that all financial institutions must find a big tech or fintech partner — or stop. Read More
Why Data Privacy Could Be Banks’ Next Big Competitive Battleground
Consumers now expect value in return for providing more data, yet most financial institutions still think of 'privacy' as. Read More
21 Tips to Help Bank Sales Teams Working From Home
In the work-from-home reality, banks and credit unions that help employees understand what to do, and not do, will succeed in a video. Read More
4 Ways to Differentiate Your Banking App and Drive Acquisitions
It's difficult to stand out in a crowded mobile app market. The right mix of marketing, UX, security and customer feedback brings. Read More
How Financial Marketers Can Overcome Onboarding ‘Ghosts’
Inactive sign-ups vex many financial institutions. Experts weigh in with specific suggestions for turning no-shows into loyal. Read More
Financial Marketers Can’t ‘Personalize’ Anything with Junky Data
At many banks and credit unions, creativity gets priority over data management. Here's how to make your customer information more useful.. Read More
How Financial Institutions Can Keep Momentum Going in Digital Channels
Five regional banking execs assess ongoing COVID impacts and priorities for financial marketing and digital banking for the year ahead.. Read More
5 Martech Tools & Trends for Financial Institutions in 2021
From AI to 'no-code' app innovation to ways to deal with data proliferation, marketing technology is a 'when' and 'how,' not an. Read More
How Financial Marketers Can Help People Who Don’t Protect Their Data
Digital tools help consumers blunt the impact of cybercrime, yet most are not used. Financial institutions can, and must, alter that. Read More
Google Throws Digital Advertising Curveball at Financial Marketers
New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives.. Read More
The Three Biggest Digital Marketing Mistakes of 2020
While it can deliver a powerhouse punch to your bottom line, actual results from digital marketing hinge on how well you use. Read More
Three Hurdles to Personalized Banking CX (and How to Remove Them)
Delivering personalized digital experiences at scale requires financial institutions to meet the need for relevance, value and transparency.. Read More
Stepping in as TD Bank’s CMO in the Middle of the COVID Recession
Veteran brings pandemic-oriented experience to the job as the coronavirus continues to shape the banking industry's. Read More
COVID Forcing Major Changes to Bank Marketing in 2021 (and Beyond)
Lagging in AI, martech and personalization is a luxury banks and credit unions can no longer afford. Here's a plan of action for. Read More
Google’s Vision for the Future of Bank Marketing, AI, and Data
Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad. Read More
5 Ways to Craft a Digital ‘Hello’ that Kickstarts Banking Relationships
The right application and onboarding experiences can help banks and credit unions form long-term personal connections ... and. Read More
Online Reviews Reveal Blind Spots in Banking Transformation Strategies
Financial marketers must embrace reviews, good or bad, as a key part of the consumer digital journey. Here's how to manage them efficiently.. Read More