How Financial Institutions Can Keep Momentum Going in Digital Channels
Five regional banking execs assess ongoing COVID impacts and priorities for financial marketing and digital banking for the year ahead.. Read More
Article Archive: Digital Marketing
5 Martech Tools & Trends for Financial Institutions in 2021
From AI to 'no-code' app innovation to ways to deal with data proliferation, marketing technology is a 'when' and 'how,' not an. Read More
How Financial Marketers Can Help People Who Don’t Protect Their Data
Digital tools help consumers blunt the impact of cybercrime, yet most are not used. Financial institutions can, and must, alter that. Read More
Google Throws Digital Advertising Curveball at Financial Marketers
New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives.. Read More
The Three Biggest Digital Marketing Mistakes of 2020
While it can deliver a powerhouse punch to your bottom line, actual results from digital marketing hinge on how well you use. Read More
Three Hurdles to Personalized Banking CX (and How to Remove Them)
Delivering personalized digital experiences at scale requires financial institutions to meet the need for relevance, value and transparency.. Read More
Stepping in as TD Bank’s CMO in the Middle of the COVID Recession
Veteran brings pandemic-oriented experience to the job as the coronavirus continues to shape the banking industry's. Read More
COVID Forcing Major Changes to Bank Marketing in 2021 (and Beyond)
Lagging in AI, martech and personalization is a luxury banks and credit unions can no longer afford. Here's a plan of action for. Read More
Google’s Vision for the Future of Bank Marketing, AI, and Data
Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad. Read More
5 Ways to Craft a Digital ‘Hello’ that Kickstarts Banking Relationships
The right application and onboarding experiences can help banks and credit unions form long-term personal connections ... and. Read More
Online Reviews Reveal Blind Spots in Banking Transformation Strategies
Financial marketers must embrace reviews, good or bad, as a key part of the consumer digital journey. Here's how to manage them efficiently.. Read More
Digital Word of Mouth Marketing Sells Banking Products Post-Pandemic
The satisfied voice of family, friends and peers still exerts strong influence on people's decisions about who to bank. Read More
Marketing Takes Center Stage In Wake Of COVID Crisis
The CEO of Deluxe shares the changes that have impacted financial marketing as a result of the coronavirus. Read More
17 Essential Features Your Financial Institution’s Website Must Have
With uncertainty the norm, an adaptable website is vital for every bank and credit union. This checklist will guide your site update. Read More
What to Cut, What to Keep as Bank Marketing Budgets Get Squeezed
CMOs share insights on how to beef up what's working, eliminate what's not and invest in CRM and marketing automation for the year. Read More
5 Trends Shaping the Post Pandemic Future of Financial Marketing
Financial marketing has increased in importance as a result of COVID-19. Financial institutions must understand the trends and respond. Read More
6 Ways Financial Institutions Can Keep Their Marketing Mojo
Bank and credit union marketers can become so focused on COVID challenges that they may end up flat-footed when pent-up demand. Read More
Expert Tips for Email Marketing During the COVID Crisis
Email is undoubtedly an essential digital tool for financial marketers, but only it must be used correctly. Several pros share their key. Read More
Data and AI Must Play Bigger Role in Financial Marketers’ Growth Strategies
Research from the Digital Banking Report finds that financial institutions aren't using data and analytics effectively for. Read More
Seth Godin Says Financial Marketers Must Hit ‘Reset’ for COVID Recovery
Best-selling marketing genius says trust and personalization can help banks and credit unions differentiate, if they clean up their tech. Read More
How Financial Institutions Can Take Amazon’s Approach to Website Personalization
Here's how one credit union has quickly generated impressive results by transforming its website into a data-driven. Read More
Digital Channels Critical to Financial Marketers in the COVID Economy
The role of marketing has increased at financial institutions as consumer expectations rise and as digital strategies pay. Read More