Digital Marketing Archive
Shielding Your Institution’s Brand From Toxic Online Content
How can banks and credit unions make sure their ads don't appear online next to fake news, hate speech or offensive YouTube videos?
Insights, Analytics and Personalization in Financial Marketing
Personalization and context are more important than ever. That's where data analytics and business intelligence come in.
Five Geotargeting Advertising Tips for Financial Marketers
Here's how community banks and credit unions can “localize” their digital marketing strategy with geo-targeted Google AdWords campaigns.
Banking Must Move From Mobile-First to AI-First
Artificial intelligence (AI) combines big data, advanced analytics and digital technology to deliver an enhanced banking customer experience.
Banks are Marketing Like It’s 1999
Smaller financial institutions are not keeping up with consumer demands and digital marketing capabilities.
Improve Lending Results With Digital Marketing
Advanced analytics and digital marketing can improve loan prospect targeting and lending effectiveness for banks and credit unions.
Financial Marketers Not Ready For The Future
Study reveals that financial institutions are using strategies from the past rather than the advanced technologies and digital media needed for the future.
10 Reasons Marketing Automation is No Longer Optional
A marketing automation platform is essential for financial institutions who need to manage complex, personalized communications in the Digital Age.
Lights, Camera… Corporate Selfie
Video is an underutilized, yet effective digital marketing tool for banks and credit unions wanting to increase brand awareness,
Acquisition, Onboarding and Cross-Sell Marketing Showcase
A gallery of the best acquisition, onboarding and cross-selling marketing that connects and engages today's digital consumers.
The AI Marketing Revolution Comes to Banking
Artificial intelligence and machine learning are reshaping banking, including the ways in which financial institutions manage their marketing materials.
Is Your Bank’s Sales Strategy Digital-Ready?
Most banks fail to capitalize on investments in digital channels, unable to support the opening of new accounts online or on mobile devices.
Marketing Signals: Delivering the Right Offer at the Right Time
Life stage signals and behavioral triggers can help banks and credit unions target their marketing offers at the time of most need.
The End of Marketing as We Know It
Artificial intelligence (AI), machine learning and voice-first systems will increase contextuality and simplicity of marketing messages.
Closing the Digital Divide Between Banks and Customers
The banking industry has fallen behind other industries when it comes to delivering an exceptional digital customer experience.
Financial Marketers Unprepared for Data-Driven Future
Despite the availability of more data sources and advanced analytics, most marketers can't respond to customer journey opportunities.
17 Digital Marketing Tips for Banks and Credit Unions
Here are 17 ideas, tips, tricks and techniques that banks and credit unions can use to close the digital marketing divide.
10 Essential Email Marketing Insights for Banks & Credit Unions
Want to see your email marketing campaign clicks and conversions shoot way up? Here are ten insights that will yield big results.
5 Digital Marketing Tips for Financial Institutions on a Shoestring Budget
Do you have champagne marketing dreams but a domestic beer budget? Don't worry, here are some quick wins.
7 Steps to Acquiring New Checking Accounts in Digital Channels
Here are seven best practices to ensure marketing success when banks and credit unions use digital channels to attract checking prospects.
