Right and Wrong Ways to Use Social Media Storytelling in Banking
Corporate social responsibility is now an expectation. CSR stories, if authentic, can boost consumers' trust in banks and credit. Read More
Article Archive: Digital Marketing
Why Financial Marketers Should Skip Celebrities and Social Media Spokespeople
Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less. Read More
Retooling CX Strategies in Banking for the Post-COVID Reality
Data — finding, analyzing and benefiting from it — drives personalization and customer experience. Improving its use is getting a. Read More
5 Reasons Millennials Hate Your Bank’s Content Marketing
Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged.. Read More
4 Ways Financial Institutions Can Build Better Personalization Strategies
Demographic segmentation is just the start (though still key). Location-based, behavioral and psychographic targeting add many. Read More
How Digital Growth Can Save Banks & Credit Unions from Extinction
Three out of five financial institutions are in digital denial, stuck in the past. Here's how they can transform, led by Marketing and. Read More
Banking Needs 360-Degree View of Customer Journey
Identity resolution can improve marketing effectiveness as well as the customer experience across channels and. Read More
Rising Use of Agile Financial Marketing Fits COVID Times Well
Use of new methods expected to expand beyond small-scale pilots, marketers report. Many see personalization benefits from new privacy. Read More
Does Google Have Your Branch Hours and Service Levels Wrong?
'Yes, we’re open': If your branch isn't, your financial institution will unnecessarily anger people when everyone is already on edge.. Read More
Gallery: Pandemic Marketing Campaigns from Financial Institutions
Social media and email are the go-to choices to send out timely and personalized COVID-19 communications. Experts critique ten of the. Read More
How Banks Can Begin to Catch Up with Amazon’s Personalization Genius
Few banks or credit unions, or even challenger banks, use digital personalization the way Big Tech firms do. Here's how to close the. Read More
Why Organic + Paid Social Is a Powerful Strategy for Financial Marketers
Social media is a shifting target for banks and credit unions. The key is a coordinated organic and paid strategy. Here's how to pull it. Read More
Why Financial Institutions Should Continue Advertising, But Differently
Profits are getting clobbered, but don't 'go silent' during coronavirus. Experts urge marketers to adjust their media channels and. Read More
3 Ways to Make Online Marketing Relevant for At-Home Consumers
The coronavirus pandemic means bank and credit union marketers must upgrade their digital capabilities or miss connecting with. Read More
How Financial Marketers Can Take COVID Outreach to the Next Level
In the rush to deal with a unique situation, even the largest institutions have stumbled. Three tips can help improve Phase Two. Read More
Reimagining Banking During and After COVID-19
Given the financial impact of coronavirus, will the banking industry remain as committed to digital transformation as it was before the. Read More
How Video Platforms Can Help Banks Cope with COVID Social Distancing
Making virtual contact with 1 or 100 via video platforms can help connect financial institutions to their markets with no coronavirus. Read More
Coronavirus Communication: How Banks Can Take Email to Next Stage
Text-heavy bank advisories will yield to a lighter touch and more empathy. Sending segmented messages to smaller groups will outshine. Read More
The Impact of Coronavirus on Financial Marketing Communications Strategy
The coronavirus outbreak provides an opportunity for financial marketers to think long-term around brand building and targeted solution. Read More
How to Turn Your Financial Institution’s Website Into a Lead-Gen Engine
6 practical suggestions can help banks and credit unions collect data for targeted marketing and create more personalized web. Read More
Why Content Marketing Is Important To Financial Institutions
With consumers, content marketing builds emotional connections and is key to a successful marketing campaign for your bank or credit. Read More
Will Financial Institutions Partner or Compete with Google Checking?
Others that elect to join Citibank and Stanford Federal may have an edge. Everyone else will be facing a massive, data-powered. Read More