Financial Institution Puzzler: Partner or Compete with Google Checking?
Others that elect to join Citibank and Stanford Federal may have an edge. Everyone else will be facing a massive, data-powered. Read More
Article Archive: Digital Marketing
How Financial Marketers Must Prepare as Chrome Cookies Crumble
Major changes to web selling and promotion loom as Google pursues new rules for the leading browser. Great site content could become. Read More
Digital Marketing Strategies for Community Financial Institutions
7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking. Read More
Digital Trends Force Financial Marketers to Rethink Loyalty Strategies
New data confirms a shift away from points, miles and cashback to experiential factors including ease of use, service and personalized. Read More
New Digital Media Strategies That Boost Small Business Banking Results
Using addressable marketing with social media in B2B campaigns can prove highly effective with proper identity resolution and. Read More
6 Ways to Integrate Video Into Bank & Credit Union Marketing Plans
Video can impact engagement, conversions and clicks. Here are practical suggestions for how to use it effectively and. Read More
How Bank Comparison Sites Are Radically Altering Financial Marketing
NerdWallet, Credit Karma, The Points Guy and others now routinely bump banks and credit unions off Google page-one. Read More
How Google Keeps Changing Financial Marketing
Almost overnight, Google turned marketing upside down. Here's what financial marketers have to say about the powerful search. Read More
Trends in Video/Audio Marketing: What Financial Institutions Must Know
Connected TV, digital audio options and the exploding podcasts field all give banks and credit unions fresh ways to send marketing. Read More
Three Ways to Be Sure You Aren’t Being Overcharged by Your Ad Agency
With so much complexity in advertising channels and pricing, bank and credit union marketers must put controls in place for 'unbilled. Read More
How Financial Marketers Can Keep Their Emails Out of the Junk Folder
Artificial intelligence gets drafted to block spam and may snag legitimate banking messages. But AI can also help essential email get. Read More
5 Ways Banks & Credit Unions Can Personalize Better Than Fintechs
Despite owning data fintechs crave, few financial institutions use it to improve CX and provide insights. Here's how to change that.. Read More
5 Ways Financial Marketers Can Be Sure They’re Using the Right Metrics
The proper performance measurements are key to aligning marketing with business goals, but today's digital options present unique. Read More
Deeper Data Analytics Help Financial Marketers Ace Digital Experiences
Financial marketers can blend internal records and smart device data to better serve consumers through in-the-moment tailored digital. Read More
Financial Institutions vs. Fintechs: The Fight for Business Banking
Customer value is now the differentiator in business marketing. Five key principles guide banks and credit unions, with content as the. Read More
5 Ways Financial Marketers Can Avoid the ‘Quicksand of Digital Change’
The challenges of achieving digital growth can overwhelm marketing teams. The solution is within reach but requires different. Read More
How Financial Marketers Can Lift Engagement with Experiential Content
Static PDFs and lookalike websites hinder bank and credit union marketing. Tools now exist to create a more immersive digital experience.. Read More
Is Instagram Killing Facebook?
With Facebook losing a major share of younger users and Instagram use soaring, banks and credit unions should revisit their social media. Read More
New Google Checking Accounts Threaten to Shake Up Banking Industry
If banks and credit unions don't partner with Google 'Cache' to extend banking services, do they risk becoming digitally. Read More
The Financial Marketer’s Guide to Building Voice Search Strategy
Becoming part of the voice search conversation with Alexa, Siri and the Internet of Things means upping your search engine optimization game.. Read More
Most Retail Banks Score Poorly for Digital Marketing
Laggard banks and credit unions can learn how to drive better results by looking at a handful of winners identified in research by. Read More
Big Tech Firms Push Further Into Banking With New ‘Super Apps’
Uber, Amazon, Google and Apple deliver banking services with enhanced data, forcing banking to offer open API. Read More