Article Archive: Digital Marketing

Given the financial impact of coronavirus, will the banking industry remain as committed to digital transformation as it was before the. Read More

Making virtual contact with 1 or 100 via video platforms can help connect financial institutions to their markets with no coronavirus. Read More

Text-heavy bank advisories will yield to a lighter touch and more empathy. Sending segmented messages to smaller groups will outshine. Read More

The coronavirus outbreak provides an opportunity for financial marketers to think long-term around brand building and targeted solution. Read More

6 practical suggestions can help banks and credit unions collect data for targeted marketing and create more personalized web. Read More

With consumers, content marketing builds emotional connections and is key to a successful marketing campaign for your bank or credit. Read More

Others that elect to join Citibank and Stanford Federal may have an edge. Everyone else will be facing a massive, data-powered. Read More

Major changes to web selling and promotion loom as Google pursues new rules for the leading browser. Great site content could become. Read More

7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking. Read More

New data confirms a shift away from points, miles and cashback to experiential factors including ease of use, service and personalized. Read More

Using addressable marketing with social media in B2B campaigns can prove highly effective with proper identity resolution and. Read More

Video can impact engagement, conversions and clicks. Here are practical suggestions for how to use it effectively and. Read More

NerdWallet, Credit Karma, The Points Guy and others now routinely bump banks and credit unions off Google page-one. Read More

Almost overnight, Google turned marketing upside down. Here's what financial marketers have to say about the powerful search. Read More

Connected TV, digital audio options and the exploding podcasts field all give banks and credit unions fresh ways to send marketing. Read More

With so much complexity in advertising channels and pricing, bank and credit union marketers must put controls in place for 'unbilled. Read More

Artificial intelligence gets drafted to block spam and may snag legitimate banking messages. But AI can also help essential email get. Read More

Despite owning data fintechs crave, few financial institutions use it to improve CX and provide insights. Here's how to change that.. Read More

The proper performance measurements are key to aligning marketing with business goals, but today's digital options present unique. Read More

Financial marketers can blend internal records and smart device data to better serve consumers through in-the-moment tailored digital. Read More

Customer value is now the differentiator in business marketing. Five key principles guide banks and credit unions, with content as the. Read More

The challenges of achieving digital growth can overwhelm marketing teams. The solution is within reach but requires different. Read More