Articles by Jim Marous

Jim Marous is co-publisher of The Financial Brand and publisher of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers. You can follow Jim on Twitter and LinkedIn, or visit his professional website.

How PayPal Became My Primary Financial Institution

The expansion of financial solutions offered by large tech firms are encroaching on legacy banking products, stealing customers and revenues.

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Banking Providers Must Think Mobile-First in Today’s Omni-Channel World

Here's why digital channels — particularly mobile — simply must be the cornerstone of every retail financial institution's delivery strategy.

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Financial Marketers Either Get Onboarding Right or Pay a Heavy Price

Banks and credit unions that don't have a sophisticated, digital-first onboarding strategy will see sagging satisfaction scores and a balance sheet that suffers.

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Top Takeaways for Banking Execs From The 2018 Internet Trends Report

This annual analysis of technology and internet trends from Mary Meeker, the world's foremost authority on digital channels, is an essential guide for financial marketers.

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Banks Play Catch Up With Technology As They Concede The Battle for Payments

The banking industry is increasing investments in digital technology, data security and AI to try to meet increasing consumer expectations and new government regulations.

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How Tech Can Help Community Banks and Credit Union Tap The ‘Buy Local’ Movement

For community-based banking provider, the 'buy local' movement can be a powerful force when combined with advanced digital technologies.

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The Massive Untapped Sales Opportunities of Mobile Banking Users

For any retail financial institution, mobile banking users are the most active and engaged segment, but financial marketers do a terrible job cross-selling to this base.

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Success With AI in Banking Hinges on the Human Factor

In the future, humans and machines will work together. But banking providers first need to retrain and restaff their workforce before the benefits of AI can be realized.

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The Modern Marketing Model for the Financial Industry

Banks and credit unions must apply a new marketing framework, one that reflects new digital technologies, new data sources, new channels and new skills that aren't in place today.

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Are Your Prepared to Embrace Change, Take Risks and Disrupt Yourself?

As digital transformation in banking becomes the norm, the future will increasingly be determined by those who evolve quickly, take bigger chances, innovate faster, and disrupt themselves.

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Banking Must Provide AI-Based Financial Wellness Tools

Developing and promoting financial wellness tools represents a major opportunity for banks and credit unions to meet the needs of consumers worried about their finances.

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Becoming a ‘Digital Bank’ More Than Lipstick on a Legacy Pig

Digital transformation in banking is impossible if you don't overhaul your technology core, change back-office processes, and embrace data analytics.

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How to Succeed in Mobile Banking Like Bank of America

Here's what banking providers can learn from BofA to improve their mobile experience, acquire new customers and increase digital engagement.

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The Future of Banking Extends Beyond Financial Services

The banking ecosystem of the future will include far more than just financial services, using data, analytics and digital technology to make consumer's lives easier.

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Banking Providers Must Leverage AI and Machine Learning (But Aren’t)

Banks and credit unions are not leveraging AI and machine learning to reduce costs, increase revenues and improve the customer experience.

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Marcus by Goldman Sachs: The Future of CX + Fintech in Banking?

Marcus is using an aggressive strategy that combines open banking APIs with fintech acquisitions to target mass market digital consumers.

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Multichannel Onboarding Communications Trends in Banking

This showcase provides excellent examples of how financial institutions increase their ROI by welcoming, onboarding and cross-selling new customers.

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Technology Must Make Digital Banking More Human

As technology continues to transform every facet of the banking industry, the importance of the human element never been greater.

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