Financial Marketers Dubious Exaggerations Are Undermining Loyalty
Banks and credit unions can't continue their casual relationship with the truth in describing what they actually deliver to. Read More
Articles by Jim Marous
Lack of Digital Maturity Threatens Survival of Banks Worldwide
Growing gap in digital capabilities between community institutions and big banks could doom many organizations unwilling to quickly. Read More
PayPal Wants To Become The Banking World’s Next ‘Super App’
PayPal and Venmo have grown significantly since the pandemic, making them a viable threat to traditional banking. Read More
Digital Banking Transformation is a Journey, Not a Destination
Achieving digital banking maturity is a process that requires a focus on the components of digital transformation and a culture that embraces. Read More
The Untapped Power of SMS Marketing in Banking
With exceptional targeting and speed, SMS messaging is a fast-growing and increasingly effective marketing communications. Read More
What GameStop Can Teach Banking About Digital Disruption
GameStop provides lessons for the banking industry on digital transformation and potential impact of a distrusting. Read More
The Rise of the Hybrid Consumer in Banking (And Why It Matters)
The hybrid banking consumer uses multiple channels to engage and expects marketing communication to be personalized across their. Read More
Engaging Employees to Accelerate Digital Banking Transformation
The high correlation between CX and the employee experience gives banking providers a blueprint for digital transformation. Read More
How Personalized Video Boosts Engagement and ROI in Banking
Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking.. Read More
Lack of Personalization Puts Banks at Odds with Consumer Expectations
Banks and credit unions desperately need stronger personalization models that create unique experiences and differentiate their. Read More
Emphasis on Digital Banking Demands Changes to Onboarding Rules
Digital account opening has negatively impacted the value of new accounts in banking. New customer onboarding is the. Read More
Retail Banking Year in Review 2020: A Reflection in 20 Charts
A look at the digital banking trends of the last year provides a perspective for future strategies and organizational. Read More
3 Resolutions for Digital Banking Success in 2021
As banking executives define their 2021 goals, they must commit to simplifying the digital experience, leveraging data and honing human. Read More
Data and AI Will Drive Banking’s Autonomous Future
With consumer expectations outstripping institutions' ability to deliver strong CX, automation of engagement may be the only. Read More
More Digital Banking Experiences Means Humanizing the Tech Beast
With the rise of digital banking tools, banking providers must find ways to replicate the benefits of human interaction in digital. Read More
Banking Must Commit to Increased Tech Spending in 2021
To provide improved customer experiences and lower costs of delivery, financial institutions must hike investment in advanced. Read More
Banking Must Measure Customer Experiences Across Entire Journey
A deeper dive into CX, beyond satisfaction surveys, provides banks and credit unions new ways to foster loyalty and increase. Read More
Top 7 Customer Experience Trends in Banking for 2021
As we enter 2021, there is a customer experience disconnect between what a banking customer wants and what is being. Read More
Banking Providers Still Aren’t Ready for Big Data
Data maturity can be competitive differentiator in banking, where quality data and analytics improve business results and customer experiences.. Read More
Solving the Gender Bias That Afflicts Both Banking Providers and Fintech Firms
Women are underrepresented at all levels of the financial ecosystem, from leadership to founders to funding and services. Read More
Top Digital Banking Transformation Trends for 2021
Banks and credit unions must rethink the definition of ‘digital banking’ and prioritize investment in data, technology, people and. Read More
Why the ROI of AI Falls Short for Nearly Everyone
Most users of artificial intelligence in banking have not maximized their ROI. Here's how banks and credit unions can improve. Read More
WeBank: Insights From The World’s Top Digital Bank
Tencent-backed WeBank is a great example of how digital technology and data can provide the foundation to serve underserved markets. Read More