Submit a Bank or Credit Union to the Social Media Database

Instructions and criteria for submitting your bank or credit union to The Financial Brand for inclusion in the social media ranking database.

View Rankings Info & FAQs

The database is limited to banking providers who conduct the bulk of their marketing in English. Inclusion is restricted to financial institutions who provide retail consumer loans and checking accounts. Credit card companies, insurers, investment firms, wealth managers, etc. are not included.

To be added to the database, a financial institution must rank in the top 100 in at least of the following social media lists:

Social Media Channel Banks Credit Unions
Facebook Likes 142,000 16,000
Twitter Followers 22,000 2,100
YouTube Views 2,600,000 575,000
Instagram Followers 10,250 1,500

If a financial institution qualifies, it will appear in the next release of the Power 100 rankings. The list is updated quarterly (January, April, July, October).

Submit a Financial Institution to the Social Media Database