Instructions and criteria for submitting your bank or credit union to The Financial Brand for inclusion in the social media ranking database.
The database is limited to banking providers who conduct the bulk of their marketing in English. Inclusion is restricted to financial institutions who provide retail consumer loans and checking accounts. Credit card companies, insurers, investment firms, wealth managers, etc. are not included.
To be added to the database, a financial institution must rank in the top 100 in at least of the following social media lists:
| Social Media Channel | Banks | Credit Unions |
|---|---|---|
| Facebook Likes | 142,000 | 16,000 |
| Twitter Followers | 22,000 | 2,100 |
| YouTube Views | 2,600,000 | 575,000 |
| Instagram Followers | 10,250 | 1,500 |
If a financial institution qualifies, it will appear in the next release of the Power 100 rankings. The list is updated quarterly (January, April, July, October).
Submit a Financial Institution to the Social Media Database
