Skip to main content
The Financial Brand
Strategic insights for growth-focused banking leaders.

Top 100 Banks and Credit Unions Using Social Media in 2025

Welcome to The Financial Brand’s “Power 100” social media database, a comprehensive ranking system for the top 100 banks and credit unions on Facebook, X, YouTube and Instagram based on their social media activity and the size of their social media community. This database is no longer being updated and is preserved here as a historical archive.

The Financial Brand‘s “Power 100” database broke down the social media stats of retail banks and credit unions in the English-speaking world. Every calendar quarter, The Financial Brand collected data from roughly 2,000 different banks and credit unions on Facebook, X, YouTube and Instagram.

Parameters in this social media database included the most Facebook likes, new Facebook likes, the most X followers, new X followers, post sent, X accounts followed, most YouTube video views, new YouTube views, YouTube subscribers, most Instagram followers, new Instagram followers, Instagram posts, and new Instagram posts.

There was also a singular ranking based on the cumulative size of an institution’s social media community and their overall activity in social media channels that The Financial Brand called the “Power 100” score.

Power 100 Badges Info & FAQsAdd Bank

Social Media Rankings for Banks

picture of trophyTop 100 Banks Using Social Media
Picture of Facebook logoTop 100 Banks on Facebook
X Rankings for BanksTop 100 Banks on X
YouTube Rankings for BanksTop 100 Banks on YouTube
Instagram Rankings for BanksTop 100 Banks on Instagram

Social Media Rankings for Credit Unions

picture of trophyTop 100 Credit Unions Using Social Media
Facebook Rankings for Credit UnionsTop 100 Credit Unions on Facebook
X Rankings for Credit UnionsTop 100 Credit Unions on X
YouTube Rankings for Credit UnionsTop 100 Credit Unions on YouTube
Instagram Rankings for Credit UnionsTop 100 Credit Unions on Instagram

Final Update: January 1, 2026. The Power 100 Database is no longer being updated, and we are no longer accepting new submissions for inclusion.

More About These Social Media Rankings

Initially launched in January of 2013, The Financial Brand created this social media database to help bank and credit union marketers evaluate their social media efforts. It was intended as a benchmarking and research tool that can also identify and analyze other institutions that represented the best social media practices in banking. It was both the oldest and the biggest social media index in the banking world.